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![abcnews Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::2768501.png) ABC News [@abcnews](/creator/twitter/abcnews) on x 2.7M followers
Created: 2025-07-16 01:00:23 UTC

While matcha has been used in Japanese tea ceremonies for centuries, its global popularity has exploded — especially among millennials and gen Z — thanks to viral videos featuring homemade matcha latte recipes and rating brands.



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**Related Topics**
[matcha](/topic/matcha)
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