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# ![Matcha Graphic](https://lunarcrush.com/gi/w:26/t:matcha.png) Matcha

Matcha's popularity continues to surge, with new cafes and recipes driving enthusiasm, but concerns about over-commercialization and quality persist.  The drink is trending on social media, with a mix of positive and negative sentiment.

### About Matcha
Matcha is a finely ground powder of green tea leaves used in beverages and other products.  

### Engagements: XXXXXXXXXX [#](/topic/matcha/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:matcha/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/matcha/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXXX  
**Daily Average**: XXXXXXXXXX  
**1 Week**: XXXXXXXXXXX +1.20%  
**1 Month**: XXXXXXXXXXXXX +53%  
**6 Months**: XXXXXXXXXXXXX +74%  
**1 Year**: XXXXXXXXXXXXX +178%  
**1-Year High**: XXXXXXXXXX on 2025-06-28  
**1-Year Low**: XXXXXXXXX on 2025-03-30  

| Social Network | YouTube    | X         | TikTok     | Reddit | News  |
| -------------- | -------    | -         | ------     | ------ | ----  |
| Engagements    | XXXXXXXXXX | XXXXXXXXX | XXXXXXXXXX | XXXXXX | XXXXX |
  

  
  
### Mentions: XXXXXX [#](/topic/matcha/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:matcha/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/matcha/time-series/posts_active.tsv)  
**Current Value**: XXXXXX  
**Daily Average**: XXXXX  
**1 Week**: XXXXXX +6.10%  
**1 Month**: XXXXXX +99%  
**6 Months**: XXXXXXX +284%  
**1 Year**: XXXXXXX +256%  
**1-Year High**: XXXXXX on 2025-06-28  
**1-Year Low**: XXX on 2024-08-11  

| Social Network | YouTube | X     | TikTok | Reddit | News |
| -------------- | ------- | -     | ------ | ------ | ---- |
| Mentions       | XXXXX   | XXXXX | XXXXX  | XXX    | X    |
  

  
  
### Creators: XXXXX [#](/topic/matcha/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:matcha/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/matcha/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Matcha in the last XX hours which is down XXXX% from XXXXX in the previous XX hours
**Daily Average**: XXXXX  
**1 Week**: XXXXXX +7%  
**1 Month**: XXXXXX +108%  
**6 Months**: XXXXXXX +271%  
**1 Year**: XXXXXXX +266%  
**1-Year High**: XXXXX on 2025-06-28  
**1-Year Low**: XXX on 2024-08-11  

The most influential creators that mention Matcha in the last XX hours

| Creator                                                    | Rank | Followers | Posts | Engagements |
| -------                                                    | ---- | --------- | ----- | ----------- |
| [@zoowake](/creator/youtube/zoowake)                       | X    | XXXXXXXXX | XX    | XXXXXXXXX   |
| [@tffypsh](/creator/twitter/tffypsh)                       | X    | XXXXX     | X     | XXXXXXXXX   |
| [@runcavdirector](/creator/tiktok/runcavdirector)          | X    | XXXXXXXXX | XX    | XXXXXXXXX   |
| [@tamo__tyan](/creator/youtube/tamo__tyan)                 | X    | XXXXXXXXX | XX    | XXXXXXXXX   |
| [@DonaldTunp75739](/creator/twitter/DonaldTunp75739)       | X    | XXXXX     | X     | XXXXXXX     |
| [@Kalogeras-Moments](/creator/youtube/Kalogeras-Moments)   | X    | XXXXXX    | X     | XXXXXXX     |
| [@kazumi_marasigan](/creator/tiktok/kazumi_marasigan)      | X    | XXXXXXX   | X     | XXXXXXX     |
| [@_angelo](/creator/youtube/_angelo)                       | X    | XXXXXXXXX | XX    | XXXXXXX     |
| [@tannercolsoncoffee](/creator/youtube/tannercolsoncoffee) | X    | XXXXXXXXX | X     | XXXXXXX     |
| [@mangomangobali](/creator/youtube/mangomangobali)         | XX   | XXXXXX    | X     | XXXXXXX     |

[View More](/list/creators/matcha/100)
  
  
### Sentiment: XX% [#](/topic/matcha/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:matcha/c:line/m:sentiment.svg)  
[Sentiment 24-Hour Chart Data](/topic/matcha/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% -X%  
**1 Month**: XX% -X%  
**6 Months**: XX% -XX%  
**1 Year**: XX% -XX%  
**1-Year High**: XX% on 2024-11-15  
**1-Year Low**: XX% on 2024-07-31  

**Most Supportive Themes**
- **Creative Recipes & Experiences & New Cafes & Products:** (30%) Users are actively creating and sharing Matcha-based recipes and experiences and there is considerable enthusiasm surrounding the opening of new Matcha cafes and events.
- **Perceived Health Benefits:** (2%) Some posts highlight Matcha's health benefits, particularly as a better alternative to coffee.
  
**Most Critical Themes**
- **Negative Taste & Overhyped Trend & Quality Concerns & Satire & Commercialization:** (8%)  Users are expressing negative sentiments about the taste, quality, and over-commercialization of Matcha, along with the overhype of the trend.
  
Network engagement breakdown:  
| Network | Positive   | %   | Neutral    | %   | Negative  | %  |
| ------- | --------   | -   | -------    | -   | --------  | -  |
| YouTube | XXXXXXXXX  | XX% | XXXXXXXXX  | XX% | XXXXXXXXX | X% |
| X       | XXXXXXXXX  | X%  | XXXXXXXXX  | XX% | XXXXXXX   | X% |
| TikTok  | XXXXXXXXX  | XX% | XXXXXXXXXX | XX% | XXXXXXX   | X% |
| Reddit  | XXXXX      | X%  | XXXXX      | X%  | XXX       | X% |
| News    | XXX        | X%  | XXXXX      | X%  | X         | X% |
|         |            |     |            |     |           |    |
| Total   | XXXXXXXXXX | XX% | XXXXXXXXXX | XX% | XXXXXXXXX | X% |
  


**Top assets mentioned**
In the posts about Matcha in the last XX hours

[Starbucks Corporation (SBUX)](/topic/$sbux)
[Lemonade, Inc. (LMND)](/topic/$lmnd)
[Berry Global Group, Inc. (BERY)](/topic/$bery)
[Ribbita by Virtuals (TIBBIR)](/topic/$tibbir)
[Costco Wholesale Corporation (COST)](/topic/costco)
[Capital One Financial Corp. (COF)](/topic/$cof)
[Coca-Cola Co (KO)](/topic/$ko)
[Dutch Bros Inc. (BROS)](/topic/$bros)
[Swap (XWP)](/topic/$xwp)
[Nokia Corporation (NOK)](/topic/$nok)

**Top topics mentioned**
In the posts about Matcha in the last XX hours

[labubu](/topic/labubu), [dubai](/topic/dubai), [#fyp](/topic/#fyp), [dubai chocolate](/topic/dubai-chocolate), [strawberry](/topic/strawberry), [pilates](/topic/pilates), [love island](/topic/love-island), [japan](/topic/japan), [ice cream](/topic/ice-cream), [#viral](/topic/#viral), [drinks](/topic/drinks), [$sbux](/topic/$sbux), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [tiktok](/topic/tiktok), [boba](/topic/boba), [coconut](/topic/coconut), [aesthetic](/topic/aesthetic), [#foryou](/topic/#foryou), [bali](/topic/bali), [mukbang](/topic/mukbang), [coins music](/topic/coins-music), [banana](/topic/banana), [kyoto](/topic/kyoto), [coins energy](/topic/coins-energy), [foryoupage](/topic/foryoupage), [#foryoupage](/topic/#foryoupage), [coins ai](/topic/coins-ai), [nyc](/topic/nyc), [welcome to](/topic/welcome-to), [instagram](/topic/instagram), [tokyo](/topic/tokyo), [youtube](/topic/youtube), [stanley cup](/topic/stanley-cup), [$stand](/topic/$stand), [gonna](/topic/gonna), [blueberry](/topic/blueberry), [unboxing](/topic/unboxing), [trendy](/topic/trendy), [girls](/topic/girls), [reddit](/topic/reddit), [women](/topic/women), [bubble](/topic/bubble), [money](/topic/money), [mochi](/topic/mochi), [all the](/topic/all-the), [blend](/topic/blend), [skincare](/topic/skincare), [$2593t](/topic/$2593t), [le](/topic/le), [icecream](/topic/icecream), [lululemon](/topic/lululemon), [playing](/topic/playing), [united states](/topic/united-states), [brainrot](/topic/brainrot), [mi](/topic/mi), [kpop](/topic/kpop), [baking](/topic/baking), [haul](/topic/haul), [samurai](/topic/samurai), [influencer](/topic/influencer), [wellness](/topic/wellness), [dunkin](/topic/dunkin), [combo](/topic/combo), [ass](/topic/ass), [beverage](/topic/beverage), [roblox](/topic/roblox), [snacks](/topic/snacks), [collab](/topic/collab), [#ytshorts](/topic/#ytshorts), [fave](/topic/fave), [normie](/topic/normie), [$lmnd](/topic/$lmnd), [london](/topic/london), [vlogs](/topic/vlogs), [#shortsfeed](/topic/#shortsfeed), [soda](/topic/soda), [huda](/topic/huda), [india](/topic/india), [eggs](/topic/eggs), [stocks consumer defensive](/topic/stocks-consumer-defensive), [open ai](/topic/open-ai), [$stoax](/topic/$stoax), [jam](/topic/jam), [ritual](/topic/ritual), [sol](/topic/sol), [korea](/topic/korea), [ang](/topic/ang), [#short](/topic/#short), [altcoin](/topic/altcoin), [jade](/topic/jade), [china](/topic/china), [#viralshorts](/topic/#viralshorts), [stocks communication services](/topic/stocks-communication-services), [ytshorts](/topic/ytshorts), [cha](/topic/cha), [thailand](/topic/thailand), [tibbir](/topic/tibbir), [happened](/topic/happened), [oreo](/topic/oreo), [los angeles dodgers](/topic/los-angeles-dodgers)

### Top News [#](/topic/matcha/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Move over matcha: a hojicha latte is summers buzziest order"  
[@FT](/creator/x/FT) on [X](/post/news/ft.com-753661204) 2025-07-16 13:32:38 UTC 208.1M followers, XXX engagements


"Forest Tea Bar a new Bay Area caf opens for matcha in Berkeley"  
[@sfchronicle](/creator/x/sfchronicle) on [X](/post/news/sfchronicle.com-3342849105) 2025-07-16 13:30:10 UTC 311.8K followers, XXX engagements


"Matcha's 'unprecedented' TikTok-fuelled popularity brews a global shortage - ABC News"  
[@abcnews](/creator/x/abcnews) on [X](/post/news/abc.net.au-3930766687) 2025-07-16 08:30:23 UTC 208.1M followers, 6756 engagements


"'I made my own Strawberry matcha for breakfast - you should know this before you try' - Niamh Kirk - Mirror Online"  
[@DailyMirror](/creator/x/DailyMirror) on [X](/post/news/mirror.co.uk-694952342) 2025-07-15 07:24:47 UTC 208.1M followers, XXX engagements



### Top Social Posts [#](/topic/matcha/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Vuoi MATCHA mango 🥭🍵 #milan #brunch #glutenfree #intervista #matcha #floof #smoothie #pancake"  
[@floofmilano](/creator/youtube/floofmilano) on [YouTube](/post/youtube-video/Jiapncl19JM) 2025-07-16 15:38:07 UTC XXX followers, 9941 engagements


"The day I spilled matcha on my thrifted Japanese denims while shopping for labubus💔💔"  
[@Natulolol](/creator/x/Natulolol) on [X](/post/tweet/1945498856193495096) 2025-07-16 15:00:47 UTC XXX followers, 14.8K engagements


"Top XX cafe orders when you are either in a cal deficit or just trying to stay lean💗🫣💪🏼 X. Iced Americano with a splash of almond milk X. Iced oat milk latte with one pump sugar-free vanilla X. Cold brew with a dash of skim milk X. Flat white with almond or skim milk X. Hot cappuccino with oat or almond milk X. Iced matcha latte with almond milk and no sweetener X. Espresso shot over ice with a splash of milk X. Chai tea with steamed almond milk X. English breakfast tea with a splash of milk XX. Iced herbal tea with lemon #pilates #shredded #health"  
[@eveolivia_](/creator/tiktok/eveolivia_) on [TikTok](/post/tiktok-video/7527681804174707990) 2025-07-16 14:10:04 UTC 304.4K followers, 9399 engagements


"Thank you to my new followers🩵 #coffee #chitchat #weup #treatyourself #followers #matcha #cashapp"  
[@brittney_s26](/creator/tiktok/brittney_s26) on [TikTok](/post/tiktok-video/7527670438579768607) 2025-07-16 13:26:07 UTC 73.9K followers, 12.9K engagements