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![Rahul_J_Mathur Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3115134108.png) Rahul Mathur [@Rahul_J_Mathur](/creator/twitter/Rahul_J_Mathur) on x 102.6K followers
Created: 2025-07-15 04:41:23 UTC

✅Operational challenge check-list

Most people forget that running a successful consumer brand involves a trifecta:
(i) R&D / product excellence
(ii) Marketing & brand
(iii) Logistics / fulfilling the brand promise

"The cost to serve on quick commerce is fairly high for brands” is what most founders say - cost control is critical - most things go wrong at the warehouse and the below check-list is a good starting point

PS: If any of the metrics here don’t make sense - you should check the report linked here:



![](https://pbs.twimg.com/media/Gv31NlWa4AA3utz.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1944980591935455705/c:line.svg)

[Post Link](https://x.com/Rahul_J_Mathur/status/1944980591935455705)