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![CNBCTV18News Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::631810714.png) CNBC-TV18 [@CNBCTV18News](/creator/twitter/CNBCTV18News) on x 1.1M followers
Created: 2025-07-12 11:05:17 UTC

Kantar, the world’s leading marketing data and analytics company, has unveiled the winners of its 2025 Creative Effectiveness Awards in India — with standout campaigns from Godrej, Danone, HUL, and Haleon leading the charge. @Shibanigharat caught up with Soumya Mohanty, Managing Director & Chief Client Officer at Kantar, to decode the dal-like comfort of great Indian advertising, explore the rise of multilingual storytelling, and ask whether global luxury brands borrowing Indian motifs are celebrating — or commodifying — culture. Her insights? Sharp, surprising, and rooted in India’s evolving creative soul.

Watch @Brandstoryboard tomorrow at 11:30 am and 2pm

@KantarIndia @Shibanigharat @Brandstoryboard

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[Post Link](https://x.com/CNBCTV18News/status/1943990037122859053)