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# Kantar

Mark Read lands first post-WPP role as Kantar Media Chairman, signaling a new chapter for the former WPP CEO. This appointment comes as Kantar continues to be a key player in market research and brand valuation.

### About Kantar
Kantar is a global data, insights, and consulting company specializing in market research and brand valuation.  

### Insights
- Kantar posts created is up XXXXX% from the previous week.

### Engagements: XXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:kantar/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/kantar/time-series/interactions.tsv)  
Current Value: XXXXXX  
Daily Average: XXXXXXX  
X Week: XXXXXXX -XX%  
X Month: XXXXXXXXXX -XXXX%  
X Months: XXXXXXXXXXX +59%  
X Year: XXXXXXXXXXX +158%  
1-Year High: XXXXXXXXX on 2025-04-06  
1-Year Low: XXXXX on 2025-01-27  

Engagements by network (24h):
News: X
Reddit: XX
TikTok: XXXXXX
X: XXXXX
YouTube: XXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:kantar/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/kantar/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XXX  
X Week: XXX +4.50%  
X Month: XXXXX -XX%  
X Months: XXXXXX +9.70%  
X Year: XXXXXX +146%  
1-Year High: XXX on 2025-07-02  
1-Year Low: XX on 2025-01-27  

Mentions by network (24h):
News: X
Reddit: XX
TikTok: XXX
X: XXX
YouTube: XXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:kantar/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/kantar/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Kantar in the last XX hours which is up XX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXX -XXXX%  
X Month: XXX -XX%  
X Months: XXXXX +36%  
X Year: XXXXX +133%  
1-Year High: XXX on 2025-10-07  
1-Year Low: XX on 2025-01-27  

The most influential creators that mention Kantar in the last XX hours

| Creator                                                    | Rank | Followers | Posts | Engagements |
| -------                                                    | ---- | --------- | ----- | ----------- |
| [@ykofficialx](/creator/youtube/ykofficialx)               | X    | XXXXX     | X     | XXXXXX      |
| [@kantarnikola](/creator/tiktok/kantarnikola)              | X    | XXXXXXX   | X     | XXXXXX      |
| [@kantar.store](/creator/tiktok/kantar.store)              | X    | XXXXX     | XX    | XXXXX       |
| [@cherro](/creator/youtube/cherro)                         | X    | XXXXXX    | X     | XXXXX       |
| [@ravi01gamer](/creator/youtube/ravi01gamer)               | X    | XXXXX     | X     | XXXXX       |
| [@peterfernandes](/creator/youtube/peterfernandes)         | X    | XXXXX     | X     | XXX         |
| [@Kantar6767](/creator/twitter/Kantar6767)                 | X    | XXXXX     | X     | XXX         |
| [@KantarSantum](/creator/twitter/KantarSantum)             | X    | XXX       | X     | XX          |
| [@officialkantar](/creator/youtube/officialkantar)         | X    | XXXXXX    | X     | XX          |
| [@chitrpattelevision](/creator/youtube/chitrpattelevision) | XX   | XXX       | X     | XX          |

[View More](/list/creators/kantar/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:kantar/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/kantar/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +6%  
X Month: XX% -X%  
X Months: XX% +5%  
X Year: XX% +5%  
1-Year High: XXX% on 2025-01-27  
1-Year Low: XX% on 2025-12-08  

Most Supportive Themes:
- BrandZ Global Top XXX Report: (30%) Kantar's annual ranking of the world's most valuable brands.
- Fastest-Growing Telecom Brands: (25%) Highlighting brands rapidly expanding in the global telecom sector.
- Brand Valuation Methodology: (20%) Discussions on how Kantar assesses brand value, often linked to their BrandZ reports.
  
Most Critical Themes:
- Financial Performance and Debt: (40%) Analysis of companies' financial health in relation to Kantar's market insights.
- Market Share and Competition: (35%) Discussions about competitive landscapes and market positioning.
- Advertising Effectiveness and ROI: (25%) Debates on the impact and return on investment of advertising campaigns.
  

### Top Kantar News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Mark Read Lands First Post-WPP Role as Kantar Media Chairman"  
[News Link](https://www.adweek.com/agencies/mark-read-lands-first-post-wpp-role-as-kantar-media-chairman/) [@audreygkemp](/creator/x/audreygkemp) 2025-11-24T17:55Z XXX followers, 1807 engagements



### Top Kantar Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"NEW BUCKET HATS $25😎 REGULAR CAPS $XX #shopping #kantarstore #bahamiantiktok #hats #salesalesale"  
[TikTok Link](https://www.tiktok.com/@kantar.store/video/7581992167422364935) [@kantar.store](/creator/tiktok/kantar.store) 2025-12-09T22:42Z 1736 followers, XXX engagements


"no puedo kantar sin yorar 🥹🥹🥹 #margetruman #richsantos #it #welcometoderry #foryoupage @TikTok @tiktokglobal @TikTok en espaol"  
[TikTok Link](https://www.tiktok.com/@avv.g4el/video/7581990911182179591) [@avv.g4el](/creator/tiktok/avv.g4el) 2025-12-09T22:37Z XX followers, XXX engagements


"@PhonePe @KantarGlobal I read Kantar -As kantara 😂😂"  
[X Link](https://x.com/shreyuu007/status/1998521630478446828) [@shreyuu007](/creator/x/shreyuu007) 2025-12-09T22:34Z XX followers, XXX engagements


"NEW JEWELRY IN STOCK 💍🏅💎 #christmas #salesalesale #bahamiantiktok #kantarstore #shopping"  
[TikTok Link](https://www.tiktok.com/@kantar.store/video/7581990055187664136) [@kantar.store](/creator/tiktok/kantar.store) 2025-12-09T22:33Z 1736 followers, XXX engagements