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![jasonlk Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::4215921.png) Jason ✨👾SaaStr.Ai✨ Lemkin [@jasonlk](/creator/twitter/jasonlk) on x 208.8K followers
Created: 2025-07-10 18:08:16 UTC

How @canva scaled from 170M to 230M users without breaking their PLG culture:

The secret? They rejected the traditional PLG vs Enterprise split.

Instead of separate teams:

1⃣One customer population (whether you pay $X or $100K)
2⃣Signal-based sales to existing users only
3⃣"Chief Customer Officer" unifying all customer teams

The result: Enterprise customers became PLG accelerators—each enterprise deployment creates hundreds of new organic users who invite their networks.

![](https://pbs.twimg.com/amplify_video_thumb/1943370865581658112/img/Si6kapZ_iBfR_HHe.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943371711543676959/c:line.svg)

**Related Topics**
[100k](/topic/100k)
[$100k](/topic/$100k)

[Post Link](https://x.com/jasonlk/status/1943371711543676959)