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![nicktheriot_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::126101752.png) Nick Theriot [@nicktheriot_](/creator/twitter/nicktheriot_) on x 16.9K followers
Created: 2025-07-10 14:30:21 UTC

Your ad doesn’t flop because the product’s “saturated”.

It flops because the market can’t tell the difference between your product and XX others just like it.

They're all screaming:

• Fat Loss Pill
• Fat Loss Solution
• Fat Loss Exercise

To the average buyer, it’s nothing new.

So they scroll.

But the second you call it a Fat Loss Injection, you just introduced a new mechanism.

Same offer + New angle = Different perceived value.
 
Now they pause, click and convert.

![](https://pbs.twimg.com/media/GvgMHd-WYAAMqvO.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943316871127699745/c:line.svg)

[Post Link](https://x.com/nicktheriot_/status/1943316871127699745)