[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Jason ✨👾SaaStr.Ai✨ Lemkin [@jasonlk](/creator/twitter/jasonlk) on x 208.1K followers Created: 2025-07-07 23:31:00 UTC Want to Get Back To Growth? Enough with the Pricing Games. Go Add More New Customers. 📈 MongoDB just did it -- at scale. They fought back from XXXX% growth to 22%! The latest results: 🚀Revenue: $549M (+22% YoY) 🆙Growth rate: UP from XX% to XX% 💥Net new customers: XXXXX (highest in 6+ years) 🤖Self-serve channel: Record performance Here's what's brilliant about their approach: 🎯 Customer Acquisition > Price Optimization While most $2B+ SaaS companies obsess over pricing models and packaging, MongoDB doubled down on acquiring customers. Result? Growth re-acceleration. 💡 The Dual-Engine Strategy Enterprise sales: Moving upmarket for larger deals Self-serve: Efficiently capturing mid-market logos Combined result: Record customer additions 📊 Why New Customers > Pricing Games New customers = future expansion revenue Larger customer base = more resilient business Customer acquisition compounds over time Price optimization has diminishing returns 🔥 The MongoDB Lesson At $2B+ scale, they're STILL prioritizing customer count growth over margin optimization. Why? Because new customers are the ultimate growth engine. The math is simple: Price increase: One-time revenue bump New customer: Lifetime expansion opportunity Stop tweaking your pricing tables. Enough with the endless upsell games. Better: Start building better customer acquisition engines. Not forcing your base to keep paying more if they don't want to. The best B2B companies acquire their way to growth, not optimize their way there. 🚀  XXXXX engagements  **Related Topics** [$549m](/topic/$549m) [Post Link](https://x.com/jasonlk/status/1942365765329641766)
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Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk on x 208.1K followers
Created: 2025-07-07 23:31:00 UTC
Want to Get Back To Growth? Enough with the Pricing Games. Go Add More New Customers. 📈
MongoDB just did it -- at scale. They fought back from XXXX% growth to 22%!
The latest results:
🚀Revenue: $549M (+22% YoY) 🆙Growth rate: UP from XX% to XX% 💥Net new customers: XXXXX (highest in 6+ years) 🤖Self-serve channel: Record performance
Here's what's brilliant about their approach:
🎯 Customer Acquisition > Price Optimization
While most $2B+ SaaS companies obsess over pricing models and packaging, MongoDB doubled down on acquiring customers. Result? Growth re-acceleration.
💡 The Dual-Engine Strategy
Enterprise sales: Moving upmarket for larger deals Self-serve: Efficiently capturing mid-market logos Combined result: Record customer additions
📊 Why New Customers > Pricing Games
New customers = future expansion revenue Larger customer base = more resilient business Customer acquisition compounds over time Price optimization has diminishing returns
🔥 The MongoDB Lesson
At $2B+ scale, they're STILL prioritizing customer count growth over margin optimization. Why? Because new customers are the ultimate growth engine. The math is simple:
Price increase: One-time revenue bump New customer: Lifetime expansion opportunity
Stop tweaking your pricing tables. Enough with the endless upsell games.
Better: Start building better customer acquisition engines. Not forcing your base to keep paying more if they don't want to.
The best B2B companies acquire their way to growth, not optimize their way there. 🚀
XXXXX engagements
Related Topics $549m