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![WSJ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3108351.png) The Wall Street Journal [@WSJ](/creator/twitter/WSJ) on x 20.8M followers
Created: 2025-07-02 14:03:48 UTC

When Costco tried to make a Kirkland Signature mayonnaise, things fell apart—literally. Here's why you only see name-brand mayo on U.S. shelves.

![](https://pbs.twimg.com/ext_tw_video_thumb/1940410997962919936/pu/img/I36R_WfbExmEGpE3.jpg)

XXXXXX engagements

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**Related Topics**
[mayo](/topic/mayo)
[kirkland signature](/topic/kirkland-signature)
[wall street](/topic/wall-street)
[costco](/topic/costco)
[stocks consumer defensive](/topic/stocks-consumer-defensive)

[Post Link](https://x.com/WSJ/status/1940411083656724618)