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![signulll Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1717671858521194496.png) signüll [@signulll](/creator/twitter/signulll) on x 110.1K followers
Created: 2025-06-27 14:07:41 UTC

this is a high tier psyop from sam. he’s talking directly to the market. by floating a number like $100m:

- he sets an anchor so absurd that anything meta offers now feels cheap.

- he forces meta to either deny or match, both of which hurt them.

- he gives his own employees a loyalty premium, they feel like they’re sitting on a $100m chip.

- he blurs price discovery for everyone else. no recruiter knows the real going rate anymore.

- & most importantly, he reframes the narrative from “openai is losing people” to “they’re so valuable it takes $100m to steal them”

zero marginal cost, massive narrative leverage. & meta’s cto just confirmed it’s working by responding at all. textbook information asymmetry + narrative warfare.

![](https://pbs.twimg.com/media/GudKiVbXkAAJCpy.jpg)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1938600122855588311/c:line.svg)

**Related Topics**
[100m](/topic/100m)
[meta](/topic/meta)
[$100m](/topic/$100m)
[$psyop](/topic/$psyop)

[Post Link](https://x.com/signulll/status/1938600122855588311)