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![benjihyam Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::204988342.png) Benji Hyam [@benjihyam](/creator/twitter/benjihyam) on x 11.1K followers
Created: 2025-06-26 04:11:32 UTC

Big difference between Google and AI: Google searches are short phrases: "best accounting software"

AI searches are rich conversations with tons of user pain points.

This affects how content works for each. Here's how:




XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1938087709761052778/c:line.svg)

**Related Topics**
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[stocks communication services](/topic/stocks-communication-services)

[Post Link](https://x.com/benjihyam/status/1938087709761052778)