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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 97.7K followers
Created: 2025-05-28 17:34:24 UTC

X. Nike’s “Just Do It” Campaign

Nike’s 1988 campaign turned “Just Do It” into a global mantra.

Cost: $10M
Results: Sales soared from $877M to $9.2B in XX years.

Why it worked: Universally inspiring and deeply tied to their values.

![](https://pbs.twimg.com/amplify_video_thumb/1927779022206877696/img/PF9dhy1sJw_9wUcA.jpg)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1927780508924080312/c:line.svg)

**Related Topics**
[$92b](/topic/$92b)
[$877m](/topic/$877m)
[$10m](/topic/$10m)

[Post Link](https://x.com/Marketing_Nerd_/status/1927780508924080312)