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[@Big12Conference](/creator/youtube/Big12Conference)
### Social Influence [#](/creator/youtube::UCLnfOCTbfqMy_3ah8OmTHEQ/influence)
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**Social category influence**
[technology brands](/list/technology-brands)  XXXXX% [social networks](/list/social-networks)  XXXXX% [ncaa football](/list/ncaa-football)  #1794 [ncaa basketball](/list/ncaa-basketball)  #1299 [stocks](/list/stocks)  XXXX% [automotive brands](/list/automotive-brands)  XXXX% [finance](/list/finance)  XXXX%

**Social topic influence**
[youtube](/topic/youtube) 17.34%, [college football](/topic/college-football) #129, [over the](/topic/over-the) #1193, [the big](/topic/the-big) #416, [matchup](/topic/matchup) #556, [#baylor](/topic/#baylor) #36, [hosted](/topic/hosted) 0.83%, [tcu](/topic/tcu) 0.83%, [phillips 66](/topic/phillips-66) 0.69%, [arizona](/topic/arizona) XXXX%

**Top accounts mentioned or mentioned by**
[@big12studios](/creator/undefined) [@big12insiders](/creator/undefined) [@ericduthie2460](/creator/undefined) [@ten12podcast](/creator/undefined) [@joelklattshow](/creator/undefined) [@foxsports](/creator/undefined) [@petesousashow](/creator/undefined) [@joelkla](/creator/undefined) [@uhathletics](/creator/undefined) [@cubuffsfootball](/creator/undefined) [@baylorbaseball](/creator/undefined) [@accdigitalnetworks](/creator/undefined) [@arizonasoftball](/creator/undefined) [@accdigitalnetwork](/creator/undefined) [@asubaseball](/creator/undefined) [@shotbylessard](/creator/undefined) [@rimagear](/creator/undefined) [@howtowithmasterveazie](/creator/undefined) [@worldwidesportsradionetwork](/creator/undefined) [@herhoopstats](/creator/undefined)

**Top assets mentioned**
[Phillips XX (PSX)](/topic/phillips-66) [Microsoft Corp. (MSFT)](/topic/microsoft)