[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  @BrianZisook Z Z posts on X about clipse, god sort, justin bieber, tyler the creator the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXXXXXX engagements in the last XX hours. ### Engagements: XXXXXXX [#](/creator/twitter::969410606829916160/interactions)  - X Week XXXXXXXXX -XX% - X Month XXXXXXXXX +151% - X Months XXXXXXXXXX +40% - X Year XXXXXXXXXX +213% ### Mentions: XX [#](/creator/twitter::969410606829916160/posts_active)  - X Week XX -XXXX% - X Month XXX +156% - X Months XXX +67% - X Year XXX +172% ### Followers: XXXXXX [#](/creator/twitter::969410606829916160/followers)  - X Week XXXXXX +0.35% - X Month XXXXXX +2% - X Months XXXXXX +16% - X Year XXXXXX +38% ### CreatorRank: XXXXXX [#](/creator/twitter::969410606829916160/influencer_rank)  ### Social Influence [#](/creator/twitter::969410606829916160/influence) --- **Social category influence** [musicians](/list/musicians) #4699 [celebrities](/list/celebrities) #6333 [finance](/list/finance) [stocks](/list/stocks) [technology brands](/list/technology-brands) [social networks](/list/social-networks) **Social topic influence** [clipse](/topic/clipse) #152, [god sort](/topic/god-sort) #34, [justin bieber](/topic/justin-bieber) #172, [tyler the creator](/topic/tyler-the-creator), [drops](/topic/drops), [alt](/topic/alt), [preorder](/topic/preorder), [alc](/topic/alc), [money](/topic/money), [marshall](/topic/marshall) **Top assets mentioned** [Spotify Technology (SPOT)](/topic/$spot) ### Top Social Posts [#](/creator/twitter::969410606829916160/posts) --- Top posts by engagements in the last XX hours "For Tyler the album is the rollout. Once the music drops he spends months pulling us deeper into the world he built. A rollout isnt just the lead-up. Its the entire campaign"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946705824497176780) 2025-07-19 22:56:51 UTC 48K followers, 176.4K engagements "@Jasonb2089 A rush release is when the album is turned into the label late right before its supposed to be released and then its rushed to partners to go live. This is different from a surprise release"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946728331455721655) 2025-07-20 00:26:17 UTC 48K followers, XXX engagements "Warner Music Group is planning another round of layoffs aiming to cut $XXX million in costs. Majors deserve plenty of criticism but for the third straight year a lot of talented hardworking deeply passionate music professionals will be out of work"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1942662319500099874) 2025-07-08 19:09:24 UTC 48K followers, 46.8K engagements "I cant stress this enough: The reason this Clipse rollout has been masterful is because the music was finished in advance When an album is completed early before a release date is even announced it gives everyone involved the time needed to build and execute a real campaign"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1943838545929527556) 2025-07-12 01:03:18 UTC 48K followers, 244K engagements "Speaking of great rollouts I love what @FreddieGibbs and Alc are doing for #Alfredo2 in the lead up to 7/25. Street signs in NY & LA Cryptic post on Craigslist Strategic cover art leaks Vinyl pre-order with X alt covers"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946602996952940621) 2025-07-19 16:08:15 UTC 48K followers, 20.2K engagements "Clipse Pusha T and Malice are all listed as primary artists on Let God Sort Em Out so the album appears on each of their DSP profiles. This boosts discovery and visibility. Followers of any of the profiles are recommended the album"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945503395755724957) 2025-07-16 15:18:49 UTC 48K followers, 22.7K engagements "@AOTP04 Because so many artists finish their albums last minute and turn them into the label with absolutely no plan in place and labels dont want to spend the money"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946732393194562037) 2025-07-20 00:42:25 UTC 48K followers, 2861 engagements "Radio pays better than streaming is ONLY true for artists who are also songwriters with hits and who own their publishing. In the U.S. artists dont get paid for terrestrial airplay. Streaming for all its flaws pays both the artist and the writer (if they have backend)"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945468475377320153) 2025-07-16 13:00:04 UTC 48K followers, 31.1K engagements "Clipse's first-week total is likely to exceed their forecasts and initial expectations. Great showing in todays landscape especially with nearly XX% of sales coming from pure. Most weeks this would have been good for a debut at #1"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946319051187175540) 2025-07-18 21:19:57 UTC 48K followers, 34.9K engagements "People often ask me why I care so much. Allow me to explain"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1829279013166006514) 2024-08-29 22:04:37 UTC 48K followers, 337.3K engagements "This is how you know the marketing campaign was dynamite"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946343629057896764) 2025-07-18 22:57:37 UTC 48K followers, 31K engagements "On YUKON Justin Bieber says I can help you get a move on like U-Haul. That line interpolates a lyric from Eminems Untitled track on Recovery where he raps: Get up baby get a move on like a U-Haul. This is why Eminem (Marshall Mathers) is credited as a composer"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1947096815355969764) 2025-07-21 00:50:30 UTC 48K followers, 10.4K engagements "Here is a complete list of every rap album released since January 2024 to debut with at least 113k first week sales and have XX or fewer tracks: Kendrick Lamar GNX J. Cole Might Delete Later Clipse Let God Sort Em Out"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946370552567886243) 2025-07-19 00:44:36 UTC 48K followers, 273.3K engagements "Justin Bieber signed his first record deal with Def Jam in 2008. XX years later hes still with the label but now its on his terms. SWAG is the first LP of his career released under a licensing deal. For the first time Bieber owns his masters and has full creative control"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1944198219443147099) 2025-07-13 00:52:31 UTC 48K followers, 458.1K engagements "@DonChenz Vinyl sales count as pure sales and yet XX percent of consumers who purchase vinyl dont own a record player"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946974678624452753) 2025-07-20 16:45:11 UTC 48K followers, 7841 engagements "Pharrell says they crafted the entire @Clipse album from scratch. No turndowns"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1943743602217079232) 2025-07-11 18:46:02 UTC 48K followers, 22.1K engagements "@RighteousTweet In the streaming era artists are incentivized to release longer bloated albums to boost their first week sales. Reread the post I quoted"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946545841809801221) 2025-07-19 12:21:08 UTC 48K followers, 2474 engagements "For vinyl sales to count toward an artists first-week total the records must ship upon release. That requires manufacturing months in advance so any last-minute clearances or changes often arent reflected in the first run"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945229962740375939) 2025-07-15 21:12:18 UTC 48K followers, 11.4K engagements "Dismissing album sales that come from D2C bundles is misguided. A fan spending $30+ on a vinyl CD hat or hoodie is more invested than someone who just streams"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946971946828132783) 2025-07-20 16:34:19 UTC 48K followers, 195.6K engagements "@TweetRashad @KirkWrites79 Beyonc has long been a change agent but the decision to officially move to Fridays from Tuesdays in 2015 was about curbing leaks aligning global release dates at the dawn of streaming and Friday being payday"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946565498684002573) 2025-07-19 13:39:14 UTC 48K followers, 1063 engagements "Travis Scotts Kick Out samples a song by this band. No one from his team reached out for permission or to negotiate splits. After they spoke up online producer Sean Momberger DMd them calling it an unfortunate part of the business. Not unfortunate just bad business"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945643651968725138) 2025-07-17 00:36:09 UTC 48K followers, 75.1K engagements "@_BushaT They last released an album XX years ago. For anyone under XX theyre effectively a new act"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946382793627291695) 2025-07-19 01:33:14 UTC 48K followers, 7429 engagements "Lenny Kravitz played electric guitar on Chains & Whips"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1943648946686947793) 2025-07-11 12:29:54 UTC 48K followers, 493.4K engagements "@blueBordeaux_ Instead of executing a multi-week or multi-month campaign pre-release Tyler likes to announce a new album and then release it rapidly. His rollout plan is centered around post-release once the music is available"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946709697718837672) 2025-07-19 23:12:14 UTC 48K followers, 1959 engagements "@TheOfficialK9 Yes. A post-release heavy marketing plan is the best approach for most acts in the steaming era"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946922279474282595) 2025-07-20 13:16:58 UTC 48K followers, XXX engagements "A 2018 research study found we form our core music tastes early in life. Ages 13-16 for men and 11-14 for women. As a result artist discovery and overall curiosity tend to decline as we get older"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1941601863830233493) 2025-07-05 20:55:32 UTC 48K followers, 122.5K engagements "In most licensing agreements the contract stipulates that the artist not the label is responsible for delivering "fully cleared" master recordings. This means that if there's a sample the artist must clear it before submitting it to the label for commercial release"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945963604374683720) 2025-07-17 21:47:32 UTC 48K followers, 8141 engagements "@CyberDxme The clearance process takes time. It's a lot of back-and-forth and tons of paperwork. When a release is finished and then rushed to market corners get cut through this process. Doesn't have to be this way"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945915177129406751) 2025-07-17 18:35:06 UTC 48K followers, XXX engagements "Tyler is dropping his new album on a Monday. Metro Boomin is releasing on a Tuesday. Two superstar major label acts prioritizing real fan engagement and common-sense consumption over maximizing first-week numbers. If they can go off-cycle so can you"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946561034329739500) 2025-07-19 13:21:30 UTC 48K followers, 52.5K engagements "@poeticlove1989 My current definition of independent is: X. Master recording ownership X. Full creative control Based on that criteria yes"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1946333913711886537) 2025-07-18 22:19:00 UTC 48K followers, 16.9K engagements "I reviewed five recent major label signings across five different genres to get a sense of what kind of activity labels are betting on. On average: 3.9M Spotify monthly listeners 340K Instagram followers"  [@BrianZisook](/creator/x/BrianZisook) on [X](/post/tweet/1945933323404038361) 2025-07-17 19:47:12 UTC 48K followers, 39.4K engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@BrianZisook Z
Z posts on X about clipse, god sort, justin bieber, tyler the creator the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXXXXXX engagements in the last XX hours.
Engagements: XXXXXXX #
- X Week XXXXXXXXX -XX%
- X Month XXXXXXXXX +151%
- X Months XXXXXXXXXX +40%
- X Year XXXXXXXXXX +213%
Mentions: XX #
- X Week XX -XXXX%
- X Month XXX +156%
- X Months XXX +67%
- X Year XXX +172%
Followers: XXXXXX #
- X Week XXXXXX +0.35%
- X Month XXXXXX +2%
- X Months XXXXXX +16%
- X Year XXXXXX +38%
CreatorRank: XXXXXX #
Social Influence #
Social category influence musicians #4699 celebrities #6333 finance stocks technology brands social networks
Social topic influence clipse #152, god sort #34, justin bieber #172, tyler the creator, drops, alt, preorder, alc, money, marshall
Top assets mentioned Spotify Technology (SPOT)
Top Social Posts #
Top posts by engagements in the last XX hours
"For Tyler the album is the rollout. Once the music drops he spends months pulling us deeper into the world he built. A rollout isnt just the lead-up. Its the entire campaign"
@BrianZisook on X 2025-07-19 22:56:51 UTC 48K followers, 176.4K engagements
"@Jasonb2089 A rush release is when the album is turned into the label late right before its supposed to be released and then its rushed to partners to go live. This is different from a surprise release" @BrianZisook on X 2025-07-20 00:26:17 UTC 48K followers, XXX engagements
"Warner Music Group is planning another round of layoffs aiming to cut $XXX million in costs. Majors deserve plenty of criticism but for the third straight year a lot of talented hardworking deeply passionate music professionals will be out of work" @BrianZisook on X 2025-07-08 19:09:24 UTC 48K followers, 46.8K engagements
"I cant stress this enough: The reason this Clipse rollout has been masterful is because the music was finished in advance When an album is completed early before a release date is even announced it gives everyone involved the time needed to build and execute a real campaign" @BrianZisook on X 2025-07-12 01:03:18 UTC 48K followers, 244K engagements
"Speaking of great rollouts I love what @FreddieGibbs and Alc are doing for #Alfredo2 in the lead up to 7/25. Street signs in NY & LA Cryptic post on Craigslist Strategic cover art leaks Vinyl pre-order with X alt covers" @BrianZisook on X 2025-07-19 16:08:15 UTC 48K followers, 20.2K engagements
"Clipse Pusha T and Malice are all listed as primary artists on Let God Sort Em Out so the album appears on each of their DSP profiles. This boosts discovery and visibility. Followers of any of the profiles are recommended the album" @BrianZisook on X 2025-07-16 15:18:49 UTC 48K followers, 22.7K engagements
"@AOTP04 Because so many artists finish their albums last minute and turn them into the label with absolutely no plan in place and labels dont want to spend the money" @BrianZisook on X 2025-07-20 00:42:25 UTC 48K followers, 2861 engagements
"Radio pays better than streaming is ONLY true for artists who are also songwriters with hits and who own their publishing. In the U.S. artists dont get paid for terrestrial airplay. Streaming for all its flaws pays both the artist and the writer (if they have backend)" @BrianZisook on X 2025-07-16 13:00:04 UTC 48K followers, 31.1K engagements
"Clipse's first-week total is likely to exceed their forecasts and initial expectations. Great showing in todays landscape especially with nearly XX% of sales coming from pure. Most weeks this would have been good for a debut at #1" @BrianZisook on X 2025-07-18 21:19:57 UTC 48K followers, 34.9K engagements
"People often ask me why I care so much. Allow me to explain" @BrianZisook on X 2024-08-29 22:04:37 UTC 48K followers, 337.3K engagements
"This is how you know the marketing campaign was dynamite" @BrianZisook on X 2025-07-18 22:57:37 UTC 48K followers, 31K engagements
"On YUKON Justin Bieber says I can help you get a move on like U-Haul. That line interpolates a lyric from Eminems Untitled track on Recovery where he raps: Get up baby get a move on like a U-Haul. This is why Eminem (Marshall Mathers) is credited as a composer" @BrianZisook on X 2025-07-21 00:50:30 UTC 48K followers, 10.4K engagements
"Here is a complete list of every rap album released since January 2024 to debut with at least 113k first week sales and have XX or fewer tracks: Kendrick Lamar GNX J. Cole Might Delete Later Clipse Let God Sort Em Out" @BrianZisook on X 2025-07-19 00:44:36 UTC 48K followers, 273.3K engagements
"Justin Bieber signed his first record deal with Def Jam in 2008. XX years later hes still with the label but now its on his terms. SWAG is the first LP of his career released under a licensing deal. For the first time Bieber owns his masters and has full creative control" @BrianZisook on X 2025-07-13 00:52:31 UTC 48K followers, 458.1K engagements
"@DonChenz Vinyl sales count as pure sales and yet XX percent of consumers who purchase vinyl dont own a record player" @BrianZisook on X 2025-07-20 16:45:11 UTC 48K followers, 7841 engagements
"Pharrell says they crafted the entire @Clipse album from scratch. No turndowns" @BrianZisook on X 2025-07-11 18:46:02 UTC 48K followers, 22.1K engagements
"@RighteousTweet In the streaming era artists are incentivized to release longer bloated albums to boost their first week sales. Reread the post I quoted" @BrianZisook on X 2025-07-19 12:21:08 UTC 48K followers, 2474 engagements
"For vinyl sales to count toward an artists first-week total the records must ship upon release. That requires manufacturing months in advance so any last-minute clearances or changes often arent reflected in the first run" @BrianZisook on X 2025-07-15 21:12:18 UTC 48K followers, 11.4K engagements
"Dismissing album sales that come from D2C bundles is misguided. A fan spending $30+ on a vinyl CD hat or hoodie is more invested than someone who just streams" @BrianZisook on X 2025-07-20 16:34:19 UTC 48K followers, 195.6K engagements
"@TweetRashad @KirkWrites79 Beyonc has long been a change agent but the decision to officially move to Fridays from Tuesdays in 2015 was about curbing leaks aligning global release dates at the dawn of streaming and Friday being payday" @BrianZisook on X 2025-07-19 13:39:14 UTC 48K followers, 1063 engagements
"Travis Scotts Kick Out samples a song by this band. No one from his team reached out for permission or to negotiate splits. After they spoke up online producer Sean Momberger DMd them calling it an unfortunate part of the business. Not unfortunate just bad business" @BrianZisook on X 2025-07-17 00:36:09 UTC 48K followers, 75.1K engagements
"@_BushaT They last released an album XX years ago. For anyone under XX theyre effectively a new act" @BrianZisook on X 2025-07-19 01:33:14 UTC 48K followers, 7429 engagements
"Lenny Kravitz played electric guitar on Chains & Whips" @BrianZisook on X 2025-07-11 12:29:54 UTC 48K followers, 493.4K engagements
"@blueBordeaux_ Instead of executing a multi-week or multi-month campaign pre-release Tyler likes to announce a new album and then release it rapidly. His rollout plan is centered around post-release once the music is available" @BrianZisook on X 2025-07-19 23:12:14 UTC 48K followers, 1959 engagements
"@TheOfficialK9 Yes. A post-release heavy marketing plan is the best approach for most acts in the steaming era" @BrianZisook on X 2025-07-20 13:16:58 UTC 48K followers, XXX engagements
"A 2018 research study found we form our core music tastes early in life. Ages 13-16 for men and 11-14 for women. As a result artist discovery and overall curiosity tend to decline as we get older" @BrianZisook on X 2025-07-05 20:55:32 UTC 48K followers, 122.5K engagements
"In most licensing agreements the contract stipulates that the artist not the label is responsible for delivering "fully cleared" master recordings. This means that if there's a sample the artist must clear it before submitting it to the label for commercial release" @BrianZisook on X 2025-07-17 21:47:32 UTC 48K followers, 8141 engagements
"@CyberDxme The clearance process takes time. It's a lot of back-and-forth and tons of paperwork. When a release is finished and then rushed to market corners get cut through this process. Doesn't have to be this way" @BrianZisook on X 2025-07-17 18:35:06 UTC 48K followers, XXX engagements
"Tyler is dropping his new album on a Monday. Metro Boomin is releasing on a Tuesday. Two superstar major label acts prioritizing real fan engagement and common-sense consumption over maximizing first-week numbers. If they can go off-cycle so can you" @BrianZisook on X 2025-07-19 13:21:30 UTC 48K followers, 52.5K engagements
"@poeticlove1989 My current definition of independent is: X. Master recording ownership X. Full creative control Based on that criteria yes" @BrianZisook on X 2025-07-18 22:19:00 UTC 48K followers, 16.9K engagements
"I reviewed five recent major label signings across five different genres to get a sense of what kind of activity labels are betting on. On average: 3.9M Spotify monthly listeners 340K Instagram followers" @BrianZisook on X 2025-07-17 19:47:12 UTC 48K followers, 39.4K engagements