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[@ruckiand](/creator/twitter/ruckiand)
"OpenAI researcher: "80% of developer value is communication not coding" Same with video content. Everyone obsesses over cameras and effects. Reality: XX% of success is the brief. Yet agencies deliver videos but throw away the specs that made them work. Like keeping the binary deleting the source code. The future of video production isn't better gear. It's better specifications"  
![@ruckiand Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::58284725.png) [@ruckiand](/creator/x/ruckiand) on [X](/post/tweet/1948308415630971147) 2025-07-24 09:04:58 UTC XXX followers, XX engagements


"🦥 Coors Light: Mondays Light Hate Mondays So does Coors. They kicked off their Super Bowl campaign by accidentally misspelling refreshment sparking tons of social buzz. Next they dropped Mondays Light packaging and a face roller that sold out in X minutes. Result: 1.8M special cases sold and search interest through the roof"  
![@ruckiand Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::58284725.png) [@ruckiand](/creator/x/ruckiand) on [X](/post/tweet/1945763398773301707) 2025-07-17 08:31:59 UTC XXX followers, XX engagements


"Worked with 50+ brands using Everflow Impact HasOffers. Half of them had basic tracking wrong. Having a Ferrari doesn't help if you don't know how to drive"  
![@ruckiand Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::58284725.png) [@ruckiand](/creator/x/ruckiand) on [X](/post/tweet/1946959282462949696) 2025-07-20 15:44:00 UTC XXX followers, XX engagements


"2/ 📊 The Market Opportunity Web3 gaming: $6.71B (2024) $8.94B (2025) XXXXX% CAGR through 2034 Massive user inflow but X broken models dominate: Casinos (high CAC zero innovation) Single games (high cost no scale) P2E pyramids (unsustainable)"  
![@ruckiand Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::58284725.png) [@ruckiand](/creator/x/ruckiand) on [X](/post/tweet/1945844568454201504) 2025-07-17 13:54:31 UTC XXX followers, XX engagements


"Social commerce = $1.2T by 2025 🚀 Monetha helps e-com brands get organic IG/TikTok posts to shine. Whats your social selling hack for 2025"  
![@ruckiand Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::58284725.png) [@ruckiand](/creator/x/ruckiand) on [X](/post/tweet/1945141132930830423) 2025-07-15 15:19:19 UTC XXX followers, XX engagements