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![ruckiand Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::58284725.png) Andrej Ruckij [@ruckiand](/creator/twitter/ruckiand) on x XXX followers
Created: 2025-07-24 09:04:58 UTC

OpenAI researcher: "80% of developer value is communication, not coding"

Same with video content.

Everyone obsesses over cameras and effects.
Reality: XX% of success is the brief.

Yet agencies deliver videos but throw away the specs that made them work.

Like keeping the binary, deleting the source code.

The future of video production isn't better gear.
It's better specifications.


XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948308415630971147/c:line.svg)

**Related Topics**
[agencies](/topic/agencies)
[open ai](/topic/open-ai)

[Post Link](https://x.com/ruckiand/status/1948308415630971147)