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[@arthnovamedia](/creator/twitter/arthnovamedia)
"The competition tried to catch up: - Nike launched premium yoga lines - Athleta (owned by Gap) went head-to-head - Alo Yoga targeted the Instagram crowd - Gymshark went after men But Lululemon had a 10-year head start on the community"  
[X Link](https://x.com/arthnovamedia/status/1978388076125732987) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-15T09:10Z X followers, XX engagements


"2019: The scramble. Siddhartha tried to sell stakes: - Sold Mindtree shares for 3200 crore - Tried selling CCD to Coca-Cola (deal fell through) - Explored selling coffee estates But the debt hole was too deep. And tax authorities weren't backing off"  
[X Link](https://x.com/arthnovamedia/status/1979854455035273297) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-19T10:17Z X followers, XX engagements


"Then Steve Jobs walks on stage. June 2007: iPhone launches. BlackBerry co-CEOs Jim Balsillie and Mike Lazaridis literally laughed it off. "It doesn't have a keyboard. How will people type emails" They genuinely believed the iPhone would flop"  
[X Link](https://x.com/arthnovamedia/status/1980170847659995389) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-20T07:14Z X followers, XX engagements


"BlackBerry's identity was ONE thing: The physical keyboard. Their users were addicted to it. That tactile click. "CrackBerry" wasn't just a nickname people were genuinely hooked. BlackBerry Messenger was the original WhatsApp. Every teenager in India Indonesia UK had one"  
[X Link](https://x.com/arthnovamedia/status/1980170850071404749) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-20T07:14Z X followers, XX engagements


"2009: Peak BlackBerry. XX% market share. XX million users worldwide. In emerging markets (India Indonesia South Africa) BBM was THE social network. Free messaging when SMS cost money Revolutionary. But the cracks were showing"  
[X Link](https://x.com/arthnovamedia/status/1980170852290449703) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-20T07:14Z X followers, XX engagements


"The arrogance was stunning. Co-CEO Balsillie in 2011: "The PlayBook will rival the iPad." The PlayBook tablet launched without email. Without BBM. Without the App Store. It was a disaster. They wrote off $XXX million in unsold inventory"  
[X Link](https://x.com/arthnovamedia/status/1980170859886342433) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-20T07:14Z X followers, XX engagements


"2011: The transformation. They switched to e-commerce marketplace. Let anyone sell anything. Focused on Tier X and Tier X cities places Amazon and Flipkart ignored. The pitch: "India ki apni dukaan" (India's own shop). It worked. Sellers flooded in. Orders exploded"  
[X Link](https://x.com/arthnovamedia/status/1980903472305434829) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"2014-2015: Golden era. Snapdeal raised $XXX million from SoftBank at $X billion valuation. Then another $XXX million. Valuation hit $XXX billion. They were India's third-largest e-commerce player after Flipkart and Amazon. Aamir Khan became brand ambassador. TV ads everywhere"  
[X Link](https://x.com/arthnovamedia/status/1980903475832844721) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"Strategy: AGGRESSIVE discounting. Snapdeal burned cash to acquire customers. X sales. Insane discounts. Free shipping. They weren't making money they were buying market share. Monthly burn rate: 60-80cr SoftBank's Masayoshi Son kept writing checks. The plan Outlast everyone"  
[X Link](https://x.com/arthnovamedia/status/1980903479729393748) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"Meanwhile Amazon was dominating. They invested $X billion in India. Better logistics. Amazon Prime. Good customer service. Flipkart raised billions and improved quality. Snapdeal Still burning cash on discounts while quality kept dropping. Customers switched. Sellers followed"  
[X Link](https://x.com/arthnovamedia/status/1980903491418878040) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"2017: The fall. Revenue dropped 70%. Valuation crashed from $6.5B to $1B. Desperate moves: - Laid off XXX employees (then 1000 more) - Shut down logistics arm Vulcan Express - Closed (luxury platform) SoftBank lost patience"  
[X Link](https://x.com/arthnovamedia/status/1980903495835480222) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"The merger that never happened: March 2017: Talks to merge with Flipkart at $1B valuation. Kunal resisted. Rejected offers then come back. Negotiations dragged for months. July 2017: Deal collapsed. Bahl wanted to stay independent. SoftBank lose $1.4B on their investment"  
[X Link](https://x.com/arthnovamedia/status/1980903499660714158) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"The fire sale: Sold Freecharge (digital wallet) to Axis Bank for $60M. They'd bought it for $400M two years earlier. Sold logistics payment gateway everything to survive. From 9000 employees to 1200. From XXX crore revenue to barely XXX crore"  
[X Link](https://x.com/arthnovamedia/status/1980903503955652655) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements


"2024: Snapdeal still exists. But it's a ghost of what it was. - No funding since 2016 - Microscopic market share - Founders still running it (stubbornly) - Profitable on paper (after cutting everything) They survived. But at what cost"  
[X Link](https://x.com/arthnovamedia/status/1980903507621474436) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, X engagements


"The lessons: - Discounting without unit economics = death - Customer experience customer acquisition - Pride kills companies (should've taken the Flipkart deal) - In winner-take-all markets third place doesn't exist"  
[X Link](https://x.com/arthnovamedia/status/1980903511769641011) [@arthnovamedia](/creator/x/arthnovamedia) 2025-10-22T07:46Z X followers, XX engagements