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[@TheecomMike](/creator/twitter/TheecomMike)
"99% of ecom guys don't scale because they don't know what they're selling. You think it's a product. It's actually a feeling. Status. Relief. Confidence. Belonging. Sell the emotion. The product will never scale"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1948396268889178162) 2025-07-24 14:54:04 UTC 2378 followers, 1956 engagements


"I made $8.4M in XXX days. No viral ads. No big budgets. I broke the strategy down in a doc: 1/ The angles to scale past $700K/month. 2/ Retention funnel that 6X'd LTV. 3/ The mistake ruining XX% of ecom stores. Like RT comment "scale". Must be following. I'll DM it to you"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1940004103796466170) 2025-07-01 11:06:36 UTC 2378 followers, 31.7K engagements


"Took a store from XXX ROAS to XXX ROAS in X days. Didn't change the budget. Didn't use a hack. Just opened with a pain rant: "I'm so sick of wasting hours on." Hook pain Show benefits"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1947855763382169687) 2025-07-23 03:06:18 UTC 2375 followers, 2083 engagements


"Harsh Ecom Truth: The ad that scaled us from $30K/month to $200K/month. Didn't come from an agency or a copywriter. It came from amazon reviews. Raw emotional customer truth"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1947319063354511667) 2025-07-21 15:33:38 UTC 2375 followers, 7920 engagements


"At $10K/month: I had a X step funnel. At $800K/month: I have a X step funnel. Why Customers don't want a to go on a journey just to buy. They want the shortcut"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1945684083528302759) 2025-07-17 03:16:49 UTC 2367 followers, 3484 engagements


""Just test more creatives bro." I disagree. There are more important things to test. Here are X things I've tested to get to $800K/month: 1/ Problem angles. 2/ Social proof setups. 3/ Offer stack visuals. 4/ Demo moments. Creative fatigue isn't real. Bad thinking is"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1946036132501655799) 2025-07-18 02:35:44 UTC 2375 followers, 7164 engagements


"At $21K/month: I ran XX ads and prayed for a 2x ROAS. At $700k/month: I scale with X. What changed Back then I was guessing. Now I know exactly what my customer reads wants and believes"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1947208823124447458) 2025-07-21 08:15:35 UTC 2367 followers, 1957 engagements


"I've made 30+ winning ads that did over 10M in sales last year. How I run every ad through this brutal filter: "Would I stop scrolling for this" If my answer isn't a hard YES I trash it. Scroll-stopping is always the first step"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1947501024811303047) 2025-07-22 03:36:41 UTC 2374 followers, 1520 engagements


"67% of my ad budget goes to ads under XX seconds. Because if customers are not hooked by second X. They're gone. Short-form isn't a trend. It's survival"  
![@TheecomMike Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1897112600481292290.png) [@TheecomMike](/creator/x/TheecomMike) on [X](/post/tweet/1947624176300204250) 2025-07-22 11:46:03 UTC 2375 followers, 2456 engagements

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

@TheecomMike "99% of ecom guys don't scale because they don't know what they're selling. You think it's a product. It's actually a feeling. Status. Relief. Confidence. Belonging. Sell the emotion. The product will never scale"
@TheecomMike Avatar @TheecomMike on X 2025-07-24 14:54:04 UTC 2378 followers, 1956 engagements

"I made $8.4M in XXX days. No viral ads. No big budgets. I broke the strategy down in a doc: 1/ The angles to scale past $700K/month. 2/ Retention funnel that 6X'd LTV. 3/ The mistake ruining XX% of ecom stores. Like RT comment "scale". Must be following. I'll DM it to you"
@TheecomMike Avatar @TheecomMike on X 2025-07-01 11:06:36 UTC 2378 followers, 31.7K engagements

"Took a store from XXX ROAS to XXX ROAS in X days. Didn't change the budget. Didn't use a hack. Just opened with a pain rant: "I'm so sick of wasting hours on." Hook pain Show benefits"
@TheecomMike Avatar @TheecomMike on X 2025-07-23 03:06:18 UTC 2375 followers, 2083 engagements

"Harsh Ecom Truth: The ad that scaled us from $30K/month to $200K/month. Didn't come from an agency or a copywriter. It came from amazon reviews. Raw emotional customer truth"
@TheecomMike Avatar @TheecomMike on X 2025-07-21 15:33:38 UTC 2375 followers, 7920 engagements

"At $10K/month: I had a X step funnel. At $800K/month: I have a X step funnel. Why Customers don't want a to go on a journey just to buy. They want the shortcut"
@TheecomMike Avatar @TheecomMike on X 2025-07-17 03:16:49 UTC 2367 followers, 3484 engagements

""Just test more creatives bro." I disagree. There are more important things to test. Here are X things I've tested to get to $800K/month: 1/ Problem angles. 2/ Social proof setups. 3/ Offer stack visuals. 4/ Demo moments. Creative fatigue isn't real. Bad thinking is"
@TheecomMike Avatar @TheecomMike on X 2025-07-18 02:35:44 UTC 2375 followers, 7164 engagements

"At $21K/month: I ran XX ads and prayed for a 2x ROAS. At $700k/month: I scale with X. What changed Back then I was guessing. Now I know exactly what my customer reads wants and believes"
@TheecomMike Avatar @TheecomMike on X 2025-07-21 08:15:35 UTC 2367 followers, 1957 engagements

"I've made 30+ winning ads that did over 10M in sales last year. How I run every ad through this brutal filter: "Would I stop scrolling for this" If my answer isn't a hard YES I trash it. Scroll-stopping is always the first step"
@TheecomMike Avatar @TheecomMike on X 2025-07-22 03:36:41 UTC 2374 followers, 1520 engagements

"67% of my ad budget goes to ads under XX seconds. Because if customers are not hooked by second X. They're gone. Short-form isn't a trend. It's survival"
@TheecomMike Avatar @TheecomMike on X 2025-07-22 11:46:03 UTC 2375 followers, 2456 engagements

creator/twitter::1897112600481292290/posts
/creator/twitter::1897112600481292290/posts