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![TheecomMike Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1897112600481292290.png) Ecom Mike [@TheecomMike](/creator/twitter/TheecomMike) on x 2387 followers
Created: 2025-07-24 14:54:04 UTC

XX% of ecom guys don't scale because they don't know what they're selling.

You think it's a product.

It's actually a feeling.

Status.
Relief.
Confidence.
Belonging.

Sell the emotion. The product will never scale.


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948396268889178162/c:line.svg)

[Post Link](https://x.com/TheecomMike/status/1948396268889178162)