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[@michaelmiraflor](/creator/twitter/michaelmiraflor)
"TIL that Shohei Ohtani drives a Jeep Grand Wagoneer and has a wholesome normal family vibe"  
[X Link](https://x.com/michaelmiraflor/status/1979933662985503148) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T15:32Z 29.9K followers, 4383 engagements


"Lululemon x Erewhon is upon us. Lulu partnerships team working overtime 🤝 Erewhon partnerships team working overtime h/t @brookeleblanc"  
[X Link](https://x.com/michaelmiraflor/status/1976427245825831284) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-09T23:19Z 29.9K followers, XXX engagements


"@CircaDiem @web4O Hes being facetious"  
[X Link](https://x.com/michaelmiraflor/status/1977030737988927557) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-11T15:17Z 29.9K followers, XXX engagements


"@ijsthee i think this supports the theory that American legal slows down everything"  
[X Link](https://x.com/michaelmiraflor/status/1979261096050806968) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-17T18:59Z 29.9K followers, 1307 engagements


"I simply refused to believe that this glorious Taco Bell existed until I visited earlier this year. Yes it is all its cracked up to be"  
[X Link](https://x.com/michaelmiraflor/status/1979971989558411517) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T18:04Z 29.9K followers, 28.9K engagements


"If you switch the logo and brand tag this could be an ad for Google or for AAA or for T-Mobile Satellite service. Lots of chatter from strategy types about the lack of distinctiveness w/ this campaign but what I just mentioned about it being interchangeable with expected brands is a good thing not bad. Id have to guess that this is the start of a branding journey not the be all end all. They are in the conversation"  
[X Link](https://x.com/michaelmiraflor/status/1980043991807881524) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T22:50Z 29.9K followers, 27.3K engagements


"OpenAI is taking on a lease for 90000 sq feet at the Puck Building in SoHo where the now closing REI Store is. This is a metaphor"  
[X Link](https://x.com/michaelmiraflor/status/1976287914637287684) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-09T14:05Z 29.9K followers, 115K engagements


"Related to Disney Adult phenomenon and also the fact that NYC is a place where you can Peter Pan until deep into your 40s and no one will say anything"  
[X Link](https://x.com/michaelmiraflor/status/1979957081563427135) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T17:05Z 29.9K followers, 13.1K engagements


"Please punch me in the face if you ever see me at a soft clubbing function. Edit: Im not hating on this activity. Yes it is healthier and yes Daybreak has been around a long time but this rebrand and subsequent TikTokification feels adjacent to the bad vibes overoptimization burnout that a lot of people are feeling"  
[X Link](https://x.com/michaelmiraflor/status/1979964158365061204) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T17:33Z 29.9K followers, 90.8K engagements


"There are many but the Rose Anvil site is my favorite for expert breakdown of the quality of footwear. There are a few other really good ones that break down small leather goods but the names escape me atm"  
[X Link](https://x.com/michaelmiraflor/status/1980045240326295730) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T22:55Z 29.9K followers, 1337 engagements


"The REI Store closing joins a list of recent-ish SoHo sad events including Crate+Barrels closure the sunsetting of the Saturdays backyard closing of reliable eateries like Aquagrill and Kelley & Ping dating all the way back to the DKNY mural being painted over by Hollister"  
[X Link](https://x.com/michaelmiraflor/status/1976290221064061356) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-09T14:14Z 29.9K followers, XXX engagements


"@LindzeeeLee A million years ago at Publicis we had a band of weirdos under the name of Liquid that all learned the same frameworks on how to unlock creativity. We used it across all teams and in new business pitches. We were like the creatives that found themselves in media agency careers"  
[X Link](https://x.com/michaelmiraflor/status/1976368773742592215) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-09T19:26Z 29.9K followers, XXX engagements


"New Tame Impala album is very very good"  
[X Link](https://x.com/michaelmiraflor/status/1979061647768441217) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-17T05:47Z 29.9K followers, 1289 engagements


"Oh man the X Games really decided to shred their entire brand ID"  
[X Link](https://x.com/michaelmiraflor/status/1976711689434546292) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-10T18:09Z 29.9K followers, XXX engagements


"You can add MOAR PROTEIN to your Starbucks Protein Cold Brew if you wanted to"  
[X Link](https://x.com/michaelmiraflor/status/1977826058738311458) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-13T19:57Z 29.9K followers, 1447 engagements


"@joelrunyon I think there is an opportunity here - these signs don't tell me how many grams of protein each of these options are. Protein bros need to know the value behind these upcharges"  
[X Link](https://x.com/michaelmiraflor/status/1977869905023099385) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-13T22:51Z 29.9K followers, XX engagements


"@stephenbliss Peak Cobrasnake / Hipseterrunoff vibes with half of everyone wearing American Apparel or Karmaloop something or other. I really miss these days maybe the last of the subculture waves before social media started to flatten all of it"  
[X Link](https://x.com/michaelmiraflor/status/1978590205780386087) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-15T22:34Z 29.9K followers, XX engagements


"This is soooooooo meta. I love it"  
[X Link](https://x.com/michaelmiraflor/status/1979212557249614092) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-17T15:47Z 29.9K followers, 12.1K engagements


"@AviSchiffmann @djc1805 Oh this is getting juicy"  
[X Link](https://x.com/michaelmiraflor/status/1979269125735354754) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-17T19:31Z 29.9K followers, XX engagements


"4 people called me unc this week. X in a playful way and X in a derogatory way. I will own this. Ive entered my unc era"  
[X Link](https://x.com/michaelmiraflor/status/1979351160395043039) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T00:57Z 29.9K followers, 2336 engagements


"Every so often an SNL skit just HITS 🤣"  
[X Link](https://x.com/michaelmiraflor/status/1979929612088950845) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T15:16Z 29.9K followers, 1647 engagements


"I think theres a spectrum and its quite bold to say no retouching bc that feels like a blanket that covers all of it not just AI Very easy to argue that AI is modern PS I think most people violently react to AI because of some some of the more extreme examples like H&M using AI models etc and consumers sorta group it all together"  
[X Link](https://x.com/michaelmiraflor/status/1980035889280770312) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T22:18Z 29.9K followers, XX engagements


"Fun fact: the American work week used to be X days but they (industry) aligned to create a X day work week to allow an extra day (Saturday) for people to consume and buy stuff"  
[X Link](https://x.com/michaelmiraflor/status/1979693016794435748) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T23:36Z 29.9K followers, 3336 engagements


"@antoniogm I wore WP glasses for more than a decade until I realized how not great (moreso premium mediocre) they are relative to brands like Moscot and Oliver Peoples. Recently got my first pair of Jacques Marie Mage glasses. Cant ever go back to WP quality again"  
[X Link](https://x.com/michaelmiraflor/status/1979768271747600443) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T04:35Z 29.9K followers, 7831 engagements


"Theres a YouTube channel called SoraDoorbell full of Sora videos with Sora watermarks and the vast majority of comments ignore all of this and react to the videos as if they are real. We are cooked to a crisp"  
[X Link](https://x.com/michaelmiraflor/status/1979778098314035476) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T05:14Z 29.9K followers, 22.4K engagements


"@newbalance Why isnt there a Shohei lifestyle shoe"  
[X Link](https://x.com/michaelmiraflor/status/1979919635202912667) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T14:36Z 29.9K followers, 7153 engagements


"@Phillip_Oakley @nbcsnl Ooh have not seen this"  
[X Link](https://x.com/michaelmiraflor/status/1980061923480854712) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-20T00:02Z 29.9K followers, XXX engagements


"@jamesnord And only getting worse because of tariffs"  
[X Link](https://x.com/michaelmiraflor/status/1980267258112004308) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-20T13:38Z 29.9K followers, 1324 engagements


"Soft Clubbing is the corniest trend imaginable. Weve lost the plot"  
[X Link](https://x.com/michaelmiraflor/status/1979767305858130357) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T04:31Z 29.9K followers, 37.5K engagements


"+1. Young people are not buying new luxury stuff because 1) they dont have that disposable income (yet) and 2) they recognize that newer stuff isnt as well-made or crafted vs 2nd hand items from the same brands which are also cheaper. Even when they do eventually achieve spending power they might not ever pay full price for luxury until luxury brands start caring about quality/craftsmanship and value again. Not value as in cheaper prices (which is also required) but moreso value for money. No one wants to pay a premium for goods where corners were cut in manufacturing. Theres enough"  
[X Link](https://x.com/michaelmiraflor/status/1980044438811681049) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T22:52Z 29.9K followers, 153.8K engagements


"AdAge: Molson Coors is cutting XXX salaried jobs amid weak beer demand "Molson Coors Beverage Co. is eliminating about X% of its Americas workforce or roughly XXX roles as it focuses on core beer brands and accelerates expansion into nonalcoholic and energy drinks.""  
[X Link](https://x.com/michaelmiraflor/status/1980327017154547833) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-20T17:35Z 29.9K followers, 2538 engagements


"What do we think about the new Colgate-Palmolive corporate logo"  
[X Link](https://x.com/michaelmiraflor/status/1965144642825138441) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-09-08T20:06Z 29.9K followers, 4443 engagements


"I have to admit that these Porsche ads are working on me. Id expect these types of action shots from Land Rover / JLR and for Porsche to be positioned at home on paved suburban streets. That seems to have flipped now"  
[X Link](https://x.com/michaelmiraflor/status/1976736663297835072) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-10T19:48Z 29.9K followers, 3029 engagements


"Super surprised that they are relying so heavily on 3rd parties such as Best Buy for such a high consideration purchase. I still remember the Google Glass Explorer experience to be one of if not the best best tech purchase experiences I've ever had. XXX% in-house with super knowledgable employees that were the equivalent of power user resources"  
[X Link](https://x.com/michaelmiraflor/status/1977549400332525577) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-13T01:38Z 29.9K followers, 2087 engagements


"There is way too much great talent right now that is unemployed and under-employed. It's insane"  
[X Link](https://x.com/michaelmiraflor/status/1978817601213022421) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-16T13:37Z 29.9K followers, 23.6K engagements


"Okay maybe I can be helpful here since OP had a few helpful comments on both supply/demand side. If you are hiring OR if you are looking for work. Please post here with a link to your JD or link to your portfolio or LI profile etc. Twitter do your magic 🪄"  
[X Link](https://x.com/michaelmiraflor/status/1978880939007840547) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-16T17:49Z 29.9K followers, 6518 engagements


"@tomfgoodwin Isnt that how its supposed to be though You still have agency to take all of that info and make the best (human made) decisions. If the advice was all aligned and prescriptive and absolute thats when it would be time to worry"  
[X Link](https://x.com/michaelmiraflor/status/1979697957130977491) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T23:55Z 29.9K followers, XX engagements


"Wealthy tech workers doing creative side quests in their spare time is admirable but its not the same as a city being dynamic and affordable enough to accommodate working artists and musicians. NYC and LA struggle with this as well (everywhere is expensive) but both are still destinations for creatives. My art industry friends fwiw would rather seek opportunities in places like Philadelphia or Tulsa vs SF bc of community/scene and cost of living"  
[X Link](https://x.com/michaelmiraflor/status/1979772008838869239) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T04:50Z 29.9K followers, XXX engagements


"@EddieGarrison Shohei is probably a grill master as well. Lets just run with it"  
[X Link](https://x.com/michaelmiraflor/status/1979957322047963279) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T17:06Z 29.9K followers, XX engagements


"@tomfgoodwin There is one in Venice and it is very popular. Also some new private club formats in Brooklyn for families with young kids. Have a fancy brunch while your kids play with other kids at a high-end playground in the same complex"  
[X Link](https://x.com/michaelmiraflor/status/1979964826387681462) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T17:36Z 29.9K followers, XXX engagements


"@DevinKunysz Thats a bit far from the city isnt it"  
[X Link](https://x.com/michaelmiraflor/status/1980102501987909826) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-20T02:43Z 29.9K followers, XXX engagements


"Sam Altman wearing Yeezys in 2025 🤔🤔🤔"  
[X Link](https://x.com/michaelmiraflor/status/1977017388228133211) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-11T14:24Z 29.9K followers, 72.5K engagements


"Look at the ongoing federal lawsuit accusing Diageo (Jon Julio and Casamigos) of containing non-agave tequila. Even if that proves to be false there are a lot of stories out there of mislabeling and adulteration. Just have a couple of conversations with anyone with hands on the manufacturing"  
[X Link](https://x.com/michaelmiraflor/status/1978132937507045683) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-14T16:16Z 29.9K followers, 2226 engagements


"I'm all sorts of confused. Can someone please explain: What did the invite for this event look like What are people lining up for exactly (other than the tech hat merch obviously) Is Palantir legitimately seen as a lifestyle brand in S Korea"  
[X Link](https://x.com/michaelmiraflor/status/1978256600059043961) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-15T00:28Z 29.9K followers, 4434 engagements


"So the Lockheed Martin streetwear thing wasn't as random as it was made out to be Is there a genuine American Military Industrial Complex subculture in South Korea Is this a thing that people identify with This is a serious and earnest question"  
[X Link](https://x.com/michaelmiraflor/status/1978259338100707383) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-15T00:39Z 29.9K followers, XXX engagements


"@Mid30sManhattan Oh for sure same. Im older than you and a cooked unc so feel free to say Im totally wrong"  
[X Link](https://x.com/michaelmiraflor/status/1979624218854936739) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T19:02Z 29.9K followers, 1874 engagements


"Uber is doing the Mechanical Turk thing but with drivers"  
[X Link](https://x.com/michaelmiraflor/status/1979637454048260352) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T19:55Z 29.9K followers, 3243 engagements


"A higher end spec Jeep Grand Wagoneer can run you $130K but we are ignoring that for this exercise. Thanks"  
[X Link](https://x.com/michaelmiraflor/status/1979956535636984265) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T17:03Z 29.9K followers, XXX engagements


"+1. Young people are not buying new luxury stuff because 1) they dont have that disposable income (yet) and 2) they recognize that newer stuff isnt as well-made or crafted vs 2nd hand items from the same brands which are also cheaper. Even when they do eventually achieve spending power they might not ever pay full price for luxury until luxury brands start caring about quality/craftsmanship and value again. Not value as in cheaper prices (which is also required) but moreso value for money. No one wants to pay a premium for goods where corners were cut in manufacturing. Theres enough"  
[X Link](https://x.com/michaelmiraflor/status/1980040095685390371) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T22:35Z 29.9K followers, 1282 engagements


"*Complete and utter disregard for IP law* is the new move fast and break things in this era"  
[X Link](https://x.com/michaelmiraflor/status/1977214045179854878) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-12T03:25Z 29.9K followers, 26.9K engagements


"I call this podcast brain. Ive been to dinners where everyone is just parroting anecdotes and ideas from the same XX podcasts. Bit of an end-of-ostensibly-highbrow-monoculture secondary effect. Podcasts filled the vacuum and is a sort of new faux intellectualism (15 years ago it was discussing New Yorker articles)"  
[X Link](https://x.com/michaelmiraflor/status/1977818566964789339) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-13T19:27Z 29.9K followers, 216.1K engagements


"Obligatory mention that Blake Snell aka Snellzilla used to be a SoundCloud rapper early in his career #Dodgers"  
[X Link](https://x.com/michaelmiraflor/status/1977925050235011582) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-14T02:30Z 29.9K followers, 1404 engagements


"You can make an argument that youth culture doesn't exist in any way close to what it was in the birth-of-subculture days of the 70s-90s (skate punk hip hop and as recently as the late 00s-early 10s hipster / cobra snake / vice / hypem / soundcloud / american apparel / karmaloop era). Now the primary means of distribution for culture (social media) is now. the culture. Content all the way down"  
[X Link](https://x.com/michaelmiraflor/status/1978592000388825341) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-15T22:41Z 29.9K followers, 1642 engagements


"Thx for the dinner and vibes @tbpn @tryramp @jordihays @johncoogan @DylanAbruscato"  
[X Link](https://x.com/michaelmiraflor/status/1979043653977846028) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-17T04:35Z 29.9K followers, 11.9K engagements


"The mainstream marketing/advertising trades will probably not report on this but this is such an amazing call/response. Heineken has people who get it and can sell it internally (or have proper processes) to turn this around quickly and ship. Incredible speed for a giant org. h/t @Trace_Cohen for the Heineken photo"  
[X Link](https://x.com/michaelmiraflor/status/1979214165542867252) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-17T15:53Z 29.9K followers, 102.1K engagements


"@GoldyHappens Cope harder. Tell your owners to pony up. Dodgers are carrying the entire MLB on their back"  
[X Link](https://x.com/michaelmiraflor/status/1979614569040646463) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T18:24Z 29.9K followers, XXX engagements


"If that line doesnt capture NoMad area in 2025 you dont know ball. Also modern LES is basically Murray Hill now. Dimes Square cooked itself. West Village is run by the girlie gangs. Whatever cool Manhattan maps we have are irrelevant now"  
[X Link](https://x.com/michaelmiraflor/status/1979615482358767879) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T18:28Z 29.9K followers, 58K engagements


"@TAT1SSZN To claim stat padding in an NLCS elimination game is super goofy. Cope harder cry more"  
[X Link](https://x.com/michaelmiraflor/status/1979632182265364978) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T19:34Z 29.9K followers, XXX engagements


"Anthropic stole the headlines for their West Village pop-up but the real story imho is that @AirMailWeekly seems to have figured out a consistent pipeline of interesting collaboration efforts for their boutiques"  
[X Link](https://x.com/michaelmiraflor/status/1979634289760506366) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T19:42Z 29.9K followers, 3058 engagements


"@CurtisDraheim LES was historically a place that was affordable enough for working artists and musicians to live and local nightlife reflected this. It's a bit different now. Residents have more $ (high earning white collar finance) and that has changed the vibe a lot imo esp post-pandemic"  
[X Link](https://x.com/michaelmiraflor/status/1979652621754646608) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-18T20:55Z 29.9K followers, 1536 engagements


"@LAtweets22 Yes but also: they dont have any Shohei lifestyle products for fans to buy"  
[X Link](https://x.com/michaelmiraflor/status/1979919772637679880) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T14:37Z 29.9K followers, 7210 engagements


"These Sora dogs saving babies videos are cooking boomer brains. Very popular AI genre on FB and YouTube shorts. Even when they have the Sora watermarks no one cares. People comment as if they are real"  
[X Link](https://x.com/michaelmiraflor/status/1979927982794813585) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T15:09Z 29.9K followers, 18.3K engagements


"@h0o0nk @pitdesi Well thats very closed minded of you. Good luck with everything 🫡"  
[X Link](https://x.com/michaelmiraflor/status/1980013144790663369) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T20:48Z 29.9K followers, XXX engagements


"This is interesting in that we should expect opposite reactions from the markets (since aerie is an AEO brand and the markets reward AI efficiency narratives) vs customers who seem to be very much against synthetic/AI marketing. This seems to take it even further to Photoshop"  
[X Link](https://x.com/michaelmiraflor/status/1980035329852866841) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-19T22:16Z 29.9K followers, 1442 engagements


"LEDs suck the aura out of cities. LA also feels different. Less vibey less romantic less mysterious however you want to call it. It's just not as pleasant as the old yellow sodium lights"  
[X Link](https://x.com/michaelmiraflor/status/1980320272055222663) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-20T17:08Z 29.9K followers, 4740 engagements


""Weve made progress on our transformation journey but given the environment we must transform even faster CEO Rahul Goyal said in a statement Monday. This continues the push toward becoming a total beverage company." Source (gift link):"  
[X Link](https://x.com/michaelmiraflor/status/1980327018454827349) [@michaelmiraflor](/creator/x/michaelmiraflor) 2025-10-20T17:35Z 29.9K followers, XXX engagements