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[@odilemonod](/creator/twitter/odilemonod)
"As I reported a few months ago Amorepacific recently teamed up with BASF to develop UV-R Pro an innovative antioxidant-based technology to combat UV-induced skin aging. At the time many of you asked me when the technology was going to be commercialised and I can finally give you an update. 🧵 #kbeauty"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1948266847213900207) 2025-07-24 06:19:48 UTC 4008 followers, XXX engagements


"Amorepacific's Primera relaunched its popular Vita Tinol Serum with a new upgraded formula. Here are the main changes: The content of Vita Tinol (APs proprietary blend of vitamin C and retinoids) has been doubled. The shelf life has been extended from X to XX months after opening. The volume has been increased from 21g to 30g. The serum no longer contains only pure retinol but now features a blend of Pure Retinol Granactive Retinoid and Sustained-Release Retinol. The Ascorbic Acid is now encapsulated using a specialised technology (specific details have not been disclosed). The new formula"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1947247924708315499) 2025-07-21 10:50:58 UTC 4009 followers, 14.3K engagements


"Korean cosmetic manufacturing giant Cosmax announced it has successfully developed a proprietary algorithmic diagnostic platform based on a 15-year-long study on the Korean skin microbiome. The company is now planning to expand its research worldwide beginning with the U.S. and China. 🧵 #kbeauty"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1945808611688718507) 2025-07-17 11:31:39 UTC 4006 followers, 1405 engagements


"At the beginning of July Amorepacific updated the product description of Hera's bestselling "UV Protector Tone-Up" sunscreen to highlight the inclusion of the new UV-R Pro technology. However the ingredient list shown on the Korean Amoremall website Heras official Naver store and the e-commerce platforms of major Korean department stores remained the same. It was not clear whether the product had been reformulated and the company had simply forgotten to update the ingredient list or if the sunscreen had already been formulated with the UV-R Pro technology and Amorepacific had only just"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1948267021667553447) 2025-07-24 06:20:29 UTC 4006 followers, XXX engagements


"The Korea Corporate Reputation Research Institute revealed the most popular sunscreen brands of July 2025 in South Korea. X - Dr.G X - AHC X - Shingmulnara X - Cell Fusion C X - Hera X - Round Lab X - Bior X - Nature Republic X - Lancme XX - IOPE XX - Banana Boat XX - Kiehl's XX - Nivea XX - Scinic XX - Espoir XX - Sulwhasoo XX - Anessa XX - O Hui XX - Kim Jeong Moon Aloe XX - CNP Laboratory XX - Elroel XX - Yadah XX - Kinel #kbeauty"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1947627690774704537) 2025-07-22 12:00:01 UTC 4006 followers, XXX engagements


"Another reason I suspected the sunscreen was already formulated with UV-R Pro technology is that it was quietly reformulated back in February 2023 without any clear explanation. At the time Amorepacific also updated the packaging of Hera's other popular sunscreen "UV Protector Multi-Defense" but kept the same formula the Tone-Up sunscreen was the only one that was reformulated with no official explanation which made me think there was more going on than met the eye. You can learn more about UV-R Pro here: While here's the translation of the product details for Hera's "UV Protector Tone-Up""  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1948268032125763762) 2025-07-24 06:24:30 UTC 4008 followers, XXX engagements


"Based on the press release which mentioned AP used BASF's RSF (Radical Skin Protection Factor) technology to assess the effectiveness of products formulated with the UV-R Pro technology I had a feeling it was the latter but I wanted to be absolutely sure before sharing the news with you. I sent some emails around and three weeks later I finally received confirmation from Amorepacific that Hera's "UV Protector Tone-Up" was not reformulated and the version currently on sale (launched in February 2023) was already formulated with UV-R Pro technology. The technology has been in development for"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1948267384009314690) 2025-07-24 06:21:56 UTC 4008 followers, XXX engagements


"I reported the news one year ago but it's finally becoming effective from next month so I'm sharing it again. In August 2024 the Korean Ministry of Food and Drug Safety (MFDS) has introduced new regulations affecting the advertising of salicylic acid in cosmetics in South Korea. Background information: Currently salicylic acid can be used in cosmetics in South Korea in the following ways: As a preservative in general cosmetics (non-functional cosmetics) in quantities of up to 0.5%. As a functional ingredient in functional cosmetics. In this case the ingredient can be used in quantities of up"  
![@odilemonod Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1147459027334500352.png) [@odilemonod](/creator/x/odilemonod) on [X](/post/tweet/1947863999128695252) 2025-07-23 03:39:01 UTC 4008 followers, 6569 engagements