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# ![@e4mtweets Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::122324271.png) @e4mtweets exchange4media group

exchange4media group posts on X about india, omnicom, ai, culture the most. They currently have XXXXXX followers and XX posts still getting attention that total XXX engagements in the last XX hours.

### Engagements: XXX [#](/creator/twitter::122324271/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::122324271/c:line/m:interactions.svg)

- X Week XXXXX -XX%
- X Month XXXXXX -XXXX%
- X Months XXXXXXX -XXXX%
- X Year XXXXXXX +33%

### Mentions: XX [#](/creator/twitter::122324271/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::122324271/c:line/m:posts_active.svg)

- X Week XX -XX%
- X Month XXX -X%
- X Months XXX +47%
- X Year XXXXX +30%

### Followers: XXXXXX [#](/creator/twitter::122324271/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::122324271/c:line/m:followers.svg)

- X Week XXXXXX +0.07%
- X Month XXXXXX -XXXX%
- X Months XXXXXX +0.60%
- X Year XXXXXX +3.20%

### CreatorRank: XXXXXXXXX [#](/creator/twitter::122324271/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::122324271/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[agencies](/list/agencies)  #170 [countries](/list/countries)  XXXX% [finance](/list/finance)  XXXX% [technology brands](/list/technology-brands)  XXXX% [stocks](/list/stocks)  XXXX% [social networks](/list/social-networks)  XXXX% [musicians](/list/musicians)  XXXX%

**Social topic influence**
[india](/topic/india) 11.11%, [omnicom](/topic/omnicom) #40, [ai](/topic/ai) 5.56%, [culture](/topic/culture) 4.17%, [storytelling](/topic/storytelling) #2149, [kellanova](/topic/kellanova) 2.78%, [ceo](/topic/ceo) 2.78%, [ricard](/topic/ricard) #16, [havas](/topic/havas) #26, [warner bros](/topic/warner-bros) #1341

**Top accounts mentioned or mentioned by**
[@omnicom](/creator/undefined) [@publicisgroupe](/creator/undefined) [@wpp](/creator/undefined) [@airtelindia](/creator/undefined) [@daburindia](/creator/undefined) [@bbdoindia](/creator/undefined) [@omnicommediagrp](/creator/undefined) [@hdfcbank](/creator/undefined) [@apollo24x7](/creator/undefined) [@policybazaar](/creator/undefined) [@convosight](/creator/undefined) [@emglobal](/creator/undefined) [@kellanovajobs](/creator/undefined) [@zenith](/creator/undefined) [@publicismedia](/creator/undefined) [@unilever](/creator/undefined) [@pypayurved](/creator/undefined) [@dentsu](/creator/undefined) [@digitaljalebi](/creator/undefined) [@ethinos](/creator/undefined)

**Top assets mentioned**
[Kellanova (K)](/topic/kellanova) [Duolingo, Inc. Class A Common Stock (DUOL)](/topic/$duol) [Spotify Technology (SPOT)](/topic/$spot) [IBM (IBM)](/topic/ibm)
### Top Social Posts
Top posts by engagements in the last XX hours

"Right to Disconnect Bill 2025 introduced in Lok Sabha by NCP MP Supriya Sule. The bill seeks to give employees the legal right to ignore work calls texts and emails after office hours and proposes an Employees Welfare Authority to protect worker well-being. #RightToDisconnect #WorkLifeBalance #EmployeeWellbeing #MentalHealthAtWork #EmployeeRights #Viral #e4m"  
[X Link](https://x.com/e4mtweets/status/1998016985121329377)  2025-12-08T13:09Z 38.8K followers, XXX engagements


"Adesh Mulkalwar has been promoted to Group Head - Ecommerce at @emglobal . He was earlier Manager-Ecommerce. The news has been shared by Mulkalwar through a LinkedIn post. Read the full story :- #e4m #AdeshMulkalwar #GroupHead #Ecommerce #EssenceMediacom #PeopleMovement Follow e4m's WhatsApp channel for the latest updates:"  
[X Link](https://x.com/e4mtweets/status/1884109043863523667)  2025-01-28T05:19Z 38.8K followers, XXX engagements


"🚽 Throwback to PooPourris Girls Dont Poop ad that broke every rule and went viral doing it 💥 Starring Bethany Woodruff and created by the team led by Suzy and Hector Batiz it turned toilet talk into a branding success story. 💩 #GirlsDontPoop #PooPourri #CreativeMarketing #ViralAd #e4m"  
[X Link](https://x.com/e4mtweets/status/1961647667504886121)  2025-08-30T04:30Z 38.8K followers, XXX engagements


"Asian Paints signs 45-crore deal as BCCIs new official partner. Strengthens the cricket boards non-jersey sponsorship roster alongside Campa Atomberg and SBI Life. Read the full story - #e4m #AsianPaints #BCCI #OfficialPartner #CricketBranding #SportsMarketing"  
[X Link](https://x.com/e4mtweets/status/1993170070550593842)  2025-11-25T04:09Z 38.8K followers, XXX engagements


"Many platforms to see budgets move away: Anil Pandit on how DPDP's redrawing data economy. The Managing Partner Data Strategy-Partnerships Publicis Media India talks to e4m on non-consented inventory losing value how marketers can future-proof reach and a DPDP-ready workflow. Read the full story by Tasmayee Laha Roy : #DPDP #DataPrivacy #DigitalAdvertising #AdTech #ConsentEconomy #e4m"  
[X Link](https://x.com/e4mtweets/status/1995369919186419871)  2025-12-01T05:50Z 38.8K followers, XXX engagements


"Parthasarathy M A to retire from WPP Media after 17-year journey. Maps is the Chief Strategy Officer South Asia at GroupM. @GroupMIndia Read more : @WPP #leadership #medianews"  
[X Link](https://x.com/e4mtweets/status/1995422832940228639)  2025-12-01T09:20Z 38.8K followers, XX engagements


"Omnicom wields axe on IPGs media & creative networks. No mention of Mediabrands Interactive Avenues or Lodestar in the new structure; India leaders await clarity on their roles. Read the full story: #FlorianAdamski #ShashiSinha #AmarDeepSingh #VaishaliVerma #AditiMishra #ShantanuSirohi #e4m #Omnicom #IPG #MediaAgencies #CreativeNetworks #Restructuring"  
[X Link](https://x.com/e4mtweets/status/1995697243614314596)  2025-12-02T03:31Z 38.8K followers, XXX engagements


"Kelloggs is stepping into a new erawhere culture emotion and digital behaviour shape brand relevance. At #e4mScreenage Prashant Peres MD & CEO Kellanova South Asia shares how purpose-led storytelling cultural insight and digital innovation are helping the brand build deeper bonds with families and Gen Z. Key Takeaways: "Big brands arent built on superfans theyre built on mental and physical availability and being unmistakably distinctive when the consumer reaches for you." "Winning with both head and heart is never a solo act the best ideas emerge when clients creatives and media teams"  
[X Link](https://x.com/e4mtweets/status/1995759057131692431)  2025-12-02T07:36Z 38.8K followers, XX engagements


"In a mobile-first world meaningful engagement starts with understanding behaviour context and culture. At #e4mScreenage Pierre de Greef CDMO Pernod Ricard reveals how Pernod Ricard blends creativity and data to create immersive responsible digital experiences. Key takeaways: Everyone talks about AI but its value lies in whats actually doable. And real personalization begins with consumer insightnot with tools or product claims. In India cricket is a religiongetting fans closer to their heroes and the World Cup trophy is priceless. When we activated this across off-trade and on-trade with QR"  
[X Link](https://x.com/e4mtweets/status/1995845066641080655)  2025-12-02T13:18Z 38.8K followers, XX engagements


"Prashant Peres MD & CEO Kellanova South Asia shared his perspective on what sets standout mobile content apart today at #e4mScreenage 2025. 📱 #Watch #MobileMarketing #ContentStrategy #DigitalInnovation #MarketingInsights #MobileFirst #BrandEngagement #AdTech"  
[X Link](https://x.com/e4mtweets/status/1995863161212469321)  2025-12-02T14:30Z 38.8K followers, XXX engagements


"UltraTech Cement & Mindshare India take home big honours at The Maddies 2025. Among the other key winners are Britannia Colgate Wavemaker India Flipkart Ads and Netcore Cloud. Read full story: @ColgateIndia @mindshare @BritanniaIndLtd @WaveMaker @FlipkartAds @netcore_cloud @UltraTechCement #UltraTechCement #MindshareIndia #TheMaddies2025 #MarketingAwards #AdIndustry #BrandExcellence #e4m"  
[X Link](https://x.com/e4mtweets/status/1995898960192643444)  2025-12-02T16:52Z 38.8K followers, XXX engagements


"Premal Mistry Havas Media at #TheMaddies 2025 sharing what set his campaign apart this year and the thinking that made it stand out. 🚀 #TheMaddies #HavasMedia #CampaignExcellence #MarketingInnovation #DigitalStrategy"  
[X Link](https://x.com/e4mtweets/status/1996197678250889227)  2025-12-03T12:39Z 38.8K followers, XX engagements


"Global ad spend to surpass $1T in 2026; India set to cross $1B: dentsu report India is projected to be the worlds fastest-growing ad market in 2026 supported by cricket world cup IPL retail media and short form video Read the full story: @DentsuIN @dentsuXIndia #e4m #GlobalAdSpend #DentsuReport #AdvertisingTrends #IndiaAdMarket #MediaGrowth"  
[X Link](https://x.com/e4mtweets/status/1996421568508096959)  2025-12-04T03:29Z 38.8K followers, XXX engagements


"Josy Paul: A creative pillar in the Omnicom-IPG merger. He has emerged as a figure of continuity and creative leadership in the Indian market. Read the full story: @Omnicom #e4m #JosyPaul #BBDOIndia #OmnicomIPG #CreativeLeadership #AgencyNews"  
[X Link](https://x.com/e4mtweets/status/1996428628754866425)  2025-12-04T03:57Z 38.8K followers, XXX engagements


"McDonalds Netherlands leans into AI-powered filmmaking with a Christmas ad created entirely through human-directed AI craft seven weeks ten specialists and thousands of iterations to build a filmic world from scratch. 🎄🤖 TBWA and The Sweetshop treated the process like a full live-action production proving that AI can extend creativity not replace it. @McDonalds #McDonalds #AIinAdvertising #CreativeTech #TBWA #TheSweetshop #MarketingNews #AdInnovation #ChristmasCampaign"  
[X Link](https://x.com/e4mtweets/status/1996936139496943790)  2025-12-05T13:34Z 38.8K followers, XX engagements


"#e4mExclusive: Omnicom-IPG merger: BBDO Group to comprise BBDO India Ulka and Mudra. It has clarified that based on client considerations & continuity some parts of FCB and DDB will be moved into McCann and BBDO Group. Read the full story: @Omnicom @BBDOINDIA #e4m #OmnicomIPG #BBDOGroup #AdIndustry #AgencyNews #MarketingUpdates"  
[X Link](https://x.com/e4mtweets/status/1997169454133006829)  2025-12-06T05:01Z 38.8K followers, XXX engagements


"The Omnicom restructuring exercise was like watching Game of Thrones on the digital news screens with the power shifting hands collapse of ancient empires and building of new alliances. It was also in equal parts bloody considering the 4000 jobs that will further be at stake globally with the integration of the merged entity. The new scheme of things is already confusing for the industry. With client conflicts likely to arise from multiple competing agencies being folded into a single group bringing them all successfully under one umbrella may prove to be a daunting task. Read IMPACTs"  
[X Link](https://x.com/e4mtweets/status/1997204662278324357)  2025-12-06T07:21Z 38.8K followers, XXX engagements


"Havas Media Network India wins integrated mandate for Tata 1mg. The mandate will be jointly handled by PivotRoots and Havas Media India. Read the full story - #GauravAgarwal #Tata1mg #MohitJoshi @HavasMediaGroup #ShibuShivanandan @PivotRoots #e4m #HavasMedia #Tata1mg #IntegratedMandate #HealthTechMarketing #MediaWin"  
[X Link](https://x.com/e4mtweets/status/1997873851074822363)  2025-12-08T03:40Z 38.8K followers, XX engagements


"@duolingo appoints Pei Ling Ho as Regional Head of Creative APAC. Publicis Chemistry veteran Pei Ling Ho will lead creative strategy across China Japan Korea India and Southeast Asia. Read the full story - #e4m #PeiLingHo #Duolingo #CreativeLeadership #APACMarketing #EdTechGrowth"  
[X Link](https://x.com/e4mtweets/status/1997905288805089287)  2025-12-08T05:45Z 38.8K followers, XX engagements


"Leadership Lessons in Building AI-Ready Marketing Organisations will feature Deepak Oram Head of Martech at @HDFC_Bank in conversation with Brij Pahwa. The discussion will highlight how leadership roles team capabilities and organisational structures will evolve as AI becomes central to marketing operations. 📅 XX December 📍 Delhi 👉 Register Now: @taboola @segumento_official @linkedin @convosight @ImagekitIo @notifyvisitors @vertozgroup #MartechAiConference #MarketingLeadership #AIReadiness #Martech #DigitalTransformation"  
[X Link](https://x.com/e4mtweets/status/1998348672288125412)  2025-12-09T11:07Z 38.8K followers, XX engagements


"Global No. X & Indian No. 2: How @Omnicom @IPG merger redraws the power map. With three mega-holdcos WPP Omnicom and Publicis now competing at a closer global and domestic scale brands are likely to gain an additional heavyweight option at the negotiating table. Read the full story by Kanchan Srivastava - #e4m #OmnicomIPG #AdvertisingMerger #MediaPowerShift #AgencyMarket #GlobalAdIndustry"  
[X Link](https://x.com/e4mtweets/status/1993613551228043398)  2025-11-26T09:31Z 38.8K followers, XXX engagements


"Top marketers recognized for high-impact campaigns at Quoraverse Gurugram 2025. The event also included a celebration of this years Most Impactful Campaigns on Quora honoring the brands and agencies pushing the boundaries of digital storytelling and performance on the platform. Read the full story: @IngramMicroInc @shardauniagra #LotusBotanicals #Bata @myspinny @herovidaparody #MastersUnion @pearson @INDmoneyApp @cgcuniversity @AstrotalkApp @GlaUniversity @lufthansa #HewlettPackard @DaburIndia #AmityUniversity #SukoonHealth @airtelindia #e4m #MarketingAwards #Quoraverse2025 #DigitalMarketing"  
[X Link](https://x.com/e4mtweets/status/1998020954790953101)  2025-12-08T13:24Z 38.8K followers, XXX engagements


"As social becomes video-first the way brands generate insights must evolve. Consumers now express emotion intent and trust through visuals and storytelling - not just text. In this session Tamanna Dhamija CFA shares how AI-powered video intelligence combined with a simple question-based approach can help brands move beyond complex dashboards democratize insights across teams and make faster smarter growth decisions. @convosight Here is the key takeaway : "ConvoTrack transforms the ocean of online consumer data into a living breathing map delivering real-time intelligence at the speed of"  
[X Link](https://x.com/e4mtweets/status/1998683730064584735)  2025-12-10T09:18Z 38.8K followers, XX engagements


"Sharad Malhotra appointed as Managing Director of @NipponIndia. He is a 15-year-old veteran in Nippon Paint. Read the full story: #NipponPaintIndia #SharadMalhotra #LeadershipUpdate #PeopleMove #IndustryNews"  
[X Link](https://x.com/e4mtweets/status/1987813665631010844)  2025-11-10T09:24Z 38.8K followers, XXX engagements


"At #PitchBrandTalk 2025 Kunal Ghosh of @Cheil_Worldwide talks about what it takes to make every product drop feel culturally fresh not formulaic. #KunalGhosh #CheilIndia #ProductDrops #CulturalRelevance #PitchBrandTalk"  
[X Link](https://x.com/e4mtweets/status/1991938422685221032)  2025-11-21T18:35Z 38.8K followers, XXX engagements


"Rahul Mathew to take charge as CCO @mccann_mw India post merger. He to shift from previously Omnicom umbrella agency DDB Mudra to then IPG's McCann. Read the full story: #e4m #McCannWorldgroup #RahulMathew #CreativeLeadership #AgencyNews"  
[X Link](https://x.com/e4mtweets/status/1995741824590512272)  2025-12-02T06:28Z 38.8K followers, XXX engagements


"Pernod Ricard has redefined premium experiences by placing storytelling at the heart of every sip. Pierre de Greef shares how culture creativity and data are powering the brands next chapter of engagement. #e4mScreenAge #PernodRicard #ExperienceMarketing #BrandCulture #GrowthPlaybook"  
[X Link](https://x.com/e4mtweets/status/1996197052926382375)  2025-12-03T12:37Z 38.8K followers, XX engagements


"Publicis Groupe completes a century: Celebrates with a lion that never gives up. The agency has come up with a film that blends live action and real actors with the latest in AI production. Read the full story : #ArthurSadoun @PublicisGroupe #PublicisGroupe #Advertising #AIinAdvertising #Centenary #LionNeverGivesUp #e4m"  
[X Link](https://x.com/e4mtweets/status/1996797654064681233)  2025-12-05T04:23Z 38.8K followers, XXX engagements


"Spotify unveils its first-ever video campaign for Wrapped a UK-only film led by director KC Locke that brings together the artists creators and cultural moments that defined 2025. Featuring Central Cee PinkPantheress Lewis Capaldi Nemzzz and more the campaign taps star power and pop-culture nostalgia to reinforce Wrapped as one of the strongest annual brand moments in digital culture. #SpotifyWrapped #MarketingNews #BrandCampaign #DigitalCulture #CreativeStrategy #Advertising #MusicMarketing #UKCampaign"  
[X Link](https://x.com/e4mtweets/status/1998008293264908545)  2025-12-08T12:34Z 38.8K followers, XXX engagements


"IBM puts $330-mn global media account into review; WPP media not defending. It continues to retain IBMs creative business through Ogilvy. Read the full story: #e4m #IBM #GlobalMediaReview #WPP #Ogilvy #MediaBusiness #AdIndustryNews"  
[X Link](https://x.com/e4mtweets/status/1998269490145214846)  2025-12-09T05:52Z 38.8K followers, XXX engagements


"Paramounts $108.4-billion bid reopens battle for Warner Bros. Its bid also comes with a $XXX billion break-up fee promised to Netflix if WBD walks away from the agreement. Read the full story: #e4m #Paramount #WarnerBros #MergersAndAcquisitions #MediaIndustry #BusinessNews"  
[X Link](https://x.com/e4mtweets/status/1998325070519836833)  2025-12-09T09:33Z 38.8K followers, XXX engagements


"Just when Netflix thought the Warner Bros. deal was locked Paramount stormed in with a $108.4B shock bid and now the entire streaming universe is upside down. The outcome could redefine Indias OTT future: more originals bigger budgets tougher rights battles and a global power shift that decides what lands on your screen. The streaming crown is officially up for grabs . . . #Paramount #Netflix #WarnerBrosDiscovery #StreamingWars #OTT #MediaBusiness #DealAlert #Hollywood #IndiaOTT #DigitalRights #IPL2028 #EntertainmentBiz #WBDDeal #ParamountBid #NetflixVsParamount"  
[X Link](https://x.com/e4mtweets/status/1998401341727838689)  2025-12-09T14:36Z 38.8K followers, XXX engagements


"Personalization is shifting from targeting groups to understanding moments where context shapes every interaction. Moderator Brij Pahwa leads Bharti Singhal Shubham Choudhary Vikram Singh Shashank Gupta and Tabrez Alam in decoding this new era of truly contextual journeys at #MartechAiConference. @AiMartech @airtelindia @policybazaar @ITCHotels @Apollo24x7 @segumento_uk #Personalisation #CustomerExperience #AIDrivenMarketing #e4m"  
[X Link](https://x.com/e4mtweets/status/1998669636213289113)  2025-12-10T08:22Z 38.8K followers, XX engagements


"Smriti Mandhana fronts @OnePlus_IN 15R campaign following split from fianc Palash Muchhal. She returns with OnePlus 15Rs Power On Limits Off campaign a day after announcing split from fianc Palash Muchhal. Read the full story by Samya Rahuja : #OnePlus #SmritiMandhana #OnePlus15R #PowerOnLimitsOff #AdCampaign #e4m"  
[X Link](https://x.com/e4mtweets/status/1998707381291856283)  2025-12-10T10:52Z 38.8K followers, XXX engagements