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Tarte

Tarte Cosmetics is rumored to be releasing a Shape Tape Foundation, with clues emerging on Twitter. Additionally, a recent product launch on Martin Luther King Day has drawn criticism for being perceived as exclusionary.

About Tarte

Tarte Cosmetics is a beauty brand specializing in makeup and skincare products.

Insights

tarte mentions near a 52-week high at 1751.
tarte creators hit 1181 which is XXX% higher than it's daily average.
tarte creators near a 52-week high at 1181.
tarte engagements is up XXXXXX% from the previous week.
tarte Creators hit a 52-Week high of XXXXX for the day
tarte Creators hit an all time of XXXXX for the day
tarte Mentions hit a 52-Week high of XXXXX for the day
tarte Mentions hit an all time of XXXXX for the day
tarte Engagements hit a 52-Week high of XXXXXXXXXXX for the day
tarte Engagements hit an all time of XXXXXXXXXXX for the day

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXXX +479%
X Month: XXXXXXXXXXX +211%
X Months: XXXXXXXXXXX +14%
X Year: XXXXXXXXXXXXX +30%
1-Year High: XXXXXXXXXXX on 2025-12-06
1-Year Low: XXXXXXX on 2025-09-01

Engagements by network (24h): News: XXX Reddit: XXXXXX TikTok: XXXXXXXXX X: XXXXXX YouTube: XXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXX
X Week: XXXXX +0.90%
X Month: XXXXX +33%
X Months: XXXXXX +58%
X Year: XXXXXX +146%
1-Year High: XXXXX on 2025-12-11
1-Year Low: XXX on 2025-01-08

Mentions by network (24h): News: XX Reddit: XXXXX TikTok: XXXXXX X: XXXXX YouTube: XXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Tarte in the last XX hours which is up XXXX% from XXXXX in the previous XX hours Daily Average: XXX
X Week: XXXXX -XXXX%
X Month: XXXXX +22%
X Months: XXXXXX +61%
X Year: XXXXXX +113%
1-Year High: XXXXX on 2025-12-11
1-Year Low: XXX on 2025-01-08

The most influential creators that mention Tarte in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@ihatebriannachickenfry	X	XXXXXXXXX	X	XXXXXXXXX
@tiannarobillard	X	XXXXXXXXX	X	XXXXXXX
@justprestyn	X	XXXXXXX	X	XXXXXXX
@julia_filippo	X	XXXXXXXXX	X	XXXXXXX
@peytonxblack	X	XXXXXX	X	XXXXXXX
@mickycashflow	X	XXXXXXX	X	XXXXXXX
@tartecosmetics	X	XXXXXXXXX	XX	XXXXXXX
@rileysaurage	X	XXXXXXXXX	X	XXXXXXX
@itssissysheridan	X	XXXXXXXXX	X	XXXXXXX
@stanleynnarah	XX	XXXXXXX	X	XXXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -XX%
X Month: XX% no change
X Months: XX% -X%
X Year: XX% +53%
1-Year High: XX% on 2024-12-21
1-Year Low: XX% on 2025-03-18

Most Supportive Themes:

Tarte Cosmetics Product Features: (60%) Posts highlighting specific Tarte products like the tubing mascara, shape tape concealer, and maracuja juicy lip plump are common, indicating strong product recognition and positive user experiences.
Tarte Collaborations and Events: (25%) Mentions of collaborations, such as the Tarte x Vidya Diwali collection, and event-related content like red carpet glam, show Tarte's active engagement with influencers and cultural moments.
Makeup Tutorials and Hauls: (15%) Numerous posts feature makeup tutorials and hauls that include Tarte products, demonstrating their integration into everyday beauty routines and popular content formats.

Most Critical Themes:

Sentiment Analysis: (70%) While sentiment is near a 52-week high, the low mention and creator counts suggest a potential disconnect between positive sentiment and overall social buzz.
Brand Mentions and Creator Activity: (30%) A 52-week low in mentions and creator activity could indicate a temporary dip in organic conversation or a shift in how creators are discussing the brand.

Top Tarte News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Tarte Shape Tape Foundation Could Be Coming According To This Twitter Clue"
News Link @KMBorovic 2024-01-05T15:45Z XXX followers, 159.6K engagements

"Is Tarte Coming Out With Shape Tape Foundation Here Are All The Clues So Far"
News Link @KMBorovic 2024-01-05T15:45Z XXX followers, 159.6K engagements

"Tarte Cosmetics launches product almost entirely for white people on Martin Luther King day The Independent The Independent"
News Link @Independent 2024-01-05T15:45Z 228.6M followers, 159.6K engagements