EXMO

Ex-Mormon influencers are waging a TikTok war against the Mormon Church, challenging its narrative with personal stories and critiques. The church is reportedly racing to counter this growing online movement.

About EXMO

EXMO refers to individuals who have left the Mormon church and share their experiences online.

Insights

EXMO mentions hit [---] which is 109% higher than it's daily average.
EXMO sentiment is up 35.59% from the previous week.
EXMO creators is up 21.93% from the previous month.
EXMO mentions is up 28.88% from the previous week.
EXMO posts created is up 58.2% from the previous week.
EXMO Creators hit a 52-Week high of [---] for the day
EXMO Creators hit an all time of [---] for the day
EXMO Mentions hit a 52-Week high of [-----] for the day
EXMO Mentions hit an all time of [-----] for the day

Engagements: [-------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [-------]
Daily Average: [-------]
[--] Week: [---------] -57%
[--] Month: [----------] -17%
[--] Months: [-----------] -4%
[--] Year: [-----------] +9%
1-Year High: [---------] on 2025-12-18
1-Year Low: [-------] on 2025-02-21

Engagements by network (24h): Instagram: [---] News: [-----] X: [-----] Reddit: [-----] TikTok: [-------] YouTube: [------]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [-----] +29%
[--] Month: [-----] +29%
[--] Months: [------] +41%
[--] Year: [------] +265%
1-Year High: [-----] on 2026-02-17
1-Year Low: [--] on 2025-03-16

Mentions by network (24h): Instagram: [--] News: [--] X: [---] Reddit: [--] TikTok: [---] YouTube: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning EXMO in the last [--] hours which is up 3% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [---] +17%
[--] Month: [-----] +22%
[--] Months: [-----] +50%
[--] Year: [-----] +156%
1-Year High: [---] on 2026-02-17
1-Year Low: [--] on 2025-03-16

The most influential creators that mention EXMO in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@mattyeaston	[--]	[------]	[--]	[------]
@alyssadgrenfell	[--]	[-------]	[--]	[------]
@alyssadgrenfell	[--]	[-------]	[--]	[------]
@joshbensontherapper	[--]	[-------]	[--]	[------]
@denisse.lap	[--]	[-----]	[--]	[------]
@tunemusicalmoments	[--]	[---------]	[---]	[------]
@genxldsl	[--]	[---]	[--]	[------]
@maticesmormones	[--]	[-----]	[--]	[------]
@maticesmormones	[--]	[---]	[--]	[-----]
@exmo_mike	[--]	[------]	[--]	[-----]

Sentiment: 68%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 68%
Daily Average: 70%
[--] Week: 80% +21%
[--] Month: 62% -1%
[--] Months: 62% -3%
[--] Year: 62% +10%
1-Year High: 98% on 2025-05-01
1-Year Low: 14% on 2025-05-08

Most Supportive Themes:

Leaving the Mormon Church: (40%) Individuals sharing their personal experiences and thoughts on social media about leaving the Mormon church.
Creative Expression: (20%) EXMO individuals using platforms for creative expression through comedy and music.

Most Critical Themes:

Criticism of Mormonism: (70%) Posts and discussions that are critical of the Mormon church, its doctrines, and practices.
Experiences of Abuse and Harm: (30%) Sharing of negative experiences, including abuse and trauma, related to the Mormon church.

Top EXMO News

Top news links shared on social in the last [--] hours

Showing a maximum of [--] news posts without a LunarCrush subscription.

"Exmo Influencers Mount a TikTok War Against the Mormon Church - WSJ The church is facing a 21st-century reckoning driven by social mediaand it is racing to counter the narrative"
News Link @WSJ 2025-09-03T02:21Z 20.8M followers, 450.9K engagements