Baking
Crumbl Cookies is reportedly nearing a $2 billion sale, highlighting its massive growth and impact on the cookie industry. Meanwhile, baking soda is being recognized for its role in athletic performance, with seven historic track and field records broken recently.
About Baking
Baking is the art and practice of making baked goods, including breads, cakes, pastries, and desserts.
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[--] Months: [--------------] +79%
[--] Year: [--------------] +91%
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1-Year Low: [----------] on 2025-10-19
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[------] unique social accounts have posts mentioning Baking in the last [--] hours which is down 1.40% from [------] in the previous [--] hours
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The most influential creators that mention Baking in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @sugarspiceddreams | [--] | [-------] | [--] | [---------] |
| @serenaneel | [--] | [---------] | [--] | [---------] |
| @jeffandlaurenshow | [--] | [---------] | [--] | [---------] |
| @tunemusicalmoments | [--] | [---------] | [---] | [---------] |
| @nickdigiovanni | [--] | [----------] | [---] | [---------] |
| @mattwalterfit | [--] | [-------] | [--] | [---------] |
| @mythicalkitchen | [--] | [---------] | [---] | [---------] |
| @maryallyson | [--] | [---------] | [--] | [---------] |
| @cecexbrandon | [--] | [-------] | [--] | [---------] |
| @simpleexperiments1 | [--] | [------] | [--] | [---------] |
Sentiment: 78%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 78%
Daily Average: 86%
[--] Month: 80% -9%
[--] Months: 80% -8%
[--] Year: 80% no change
1-Year High: 95% on 2026-01-05
1-Year Low: 51% on 2025-06-07
Most Supportive Themes:
- Recipe Sharing: (45%) Users are actively sharing and discussing baking recipes, from simple cookies to elaborate cakes.
- Baking Tips & Tricks: (30%) Community members are exchanging advice on techniques, ingredient substitutions, and troubleshooting common baking problems.
Most Critical Themes:
- Ingredient Availability: (15.5%) Concerns are being raised about the availability and cost of certain baking ingredients, impacting user projects.
- Equipment Malfunctions: (10%) A small but vocal group is reporting issues with common baking equipment, leading to frustration.
Top Baking News
Top news links shared on social in the last [--] hours
Showing a maximum of [--] news posts without a LunarCrush subscription.
"The Presidents Cake review toughly revealing story of kid on a baking mission for Saddam Husseins birthday Movies The Guardian Nine-year-old Lamia is obliged by her school to make a birthday cake for the Iraqi president and meets a series of vivid characters as she shops for sanctioned ingredients"
News Link @guardian 2026-02-13T21:45Z 10.3M followers, [----] engagements
"How Crumbl Cookies Devoured America Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than [----] storesand rumors of a $2 billion sale. Inside a financial sugar rush"
News Link @Forbes 2025-05-30T15:36Z 20.3M followers, 1.4M engagements
"The household item turning runners into world record holders In an eight-day span in February seven of track and fields historic marks were broken. And its partly thanks to baking soda"
News Link @NBCNews 2025-03-08T12:01Z 9.3M followers, 362.9K engagements
"For Old-Fashioned Flavor Bake the Baking Soda (Published 2010) Baking soda can become a more muscular and versatile ingredient perfect for use in pretzels and Chinese noodles"
News Link @nytimes 2010-09-14T21:27Z 52.9M followers, 2.1M engagements
Top Baking Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"🍊 Fluffy Vanilla Orange Cake 📝 Ingredients: [--] cups all-purpose flour [--] cup granulated sugar [--] cup halal vegetable oil (sunflower or corn oil) [--] large eggs [--] cup whole milk [--] teaspoon baking powder [--] teaspoon pure halal vanilla extract [--] teaspoon fresh orange zest A pinch of salt ✅ Make sure the vanilla extract is labeled halal (alcohol-free). ✅ All other ingredients listed are naturally halal. 👩🍳 Instructions: [--]. Preheat oven to 350F (180C). [--]. Grease a 9x13 inch baking pan with oil and lightly dust with flour. [--]. In a large bowl beat the eggs and sugar until light and fluffy. [--]. Add the"
X Link @DrPaiwanFan 2026-02-16T16:13Z 10.1K followers, [----] engagements
"🥞 Easy Pancake Batter ✅ Ingredients: [--] cups all-purpose flour [--] cup milk [--] large egg cup vegetable oil [--] tablespoons sugar [--] teaspoon vanilla extract [--] tablespoon baking powder [--] cup plain yogurt 👩🍳 Instructions: [--]. In a large bowl whisk together the flour sugar and baking powder. [--]. In another bowl mix the milk egg oil vanilla extract and yogurt. [--]. Gradually add the wet ingredients to the dry ingredients and mix until smooth. Do not overmix. [--]. Heat a non-stick pan over medium heat and lightly grease it. [--]. Pour small amounts of batter into the pan to form pancakes. [--]. Cook for 12"
X Link @DrPaiwanFan 2026-02-16T16:09Z 10.1K followers, [----] engagements
"🍌🍰 BANANA CAKE IN A BLENDER (SO MOIST & EASY) No mixer ❌ No bowls ❌ Just blend bake & enjoy 😍 Super moist fluffy and PERFECT for overripe bananas 🛒 INGREDIENTS [--] ripe bananas 🍌 [--] large eggs 🥚 cup sugar (white or brown) cup oil 🛢 cup milk 🥛 [--] tsp vanilla extract [--] cups all-purpose flour [--] tsp baking powder tsp baking soda tsp salt 🧂 (Optional: chocolate chips 🍫 or chopped nuts 🌰) 👩🍳 HOW TO MAKE IT [--] Blend wet ingredients Add bananas eggs sugar oil milk & vanilla to a blender. Blend until smooth. [--] Add dry ingredients Add flour baking powder baking soda & salt. Pulse just until"
X Link @habi72262 2026-02-16T15:05Z 27.4K followers, [----] engagements
"carmen really likes baking so she cant live without desserts 🧁"
X Link @yerisgood 2026-02-16T12:02Z [----] followers, [----] engagements
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