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@roneymukkadan Avatar @roneymukkadan Roney Mukkadan | AI Marketing

Roney Mukkadan | AI Marketing posts on X about $pep, leo burnett, leo, ddb the most. They currently have XXX followers and XX posts still getting attention that total XXX engagements in the last XX hours.

Engagements: XXX #

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Mentions: XX #

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Followers: XXX #

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CreatorRank: XXXXXXXXX #

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Social Influence #

Social category influence stocks XXXX% agencies #158 exchanges XXXX% celebrities XXXX% musicians XXXX%

Social topic influence $pep 5.26%, leo burnett 2.63%, leo 2.63%, ddb 2.63%, instead of 2.63%, steam 2.63%, playbook 2.63%, agencies 2.63%, ads 2.63%, over the XXXX%

Top accounts mentioned or mentioned by @naval @gaspercrepinsek @leadgen_x

Top assets mentioned PepsiCo, Inc. (PEP) Philip Morris International Inc. (PM)

Top Social Posts #

Top posts by engagements in the last XX hours

"Reagan (1984): Warmth tradition no conflict Pepsi Challenge (1975-1984): Direct attack confrontation comparison Same person. Opposite methods. Pattern: Match emotion to cultural moment not fixed rules"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements

"In 1954 Leo Burnett turned a failing cigarette brand into America's #1 seller. The strategy wasn't complicated. It was a simple shift in what the product represented. Here's the system he usedand why it still works today"
X Link @roneymukkadan 2025-10-14T03:01Z XXX followers, XX engagements

"The dirty secret: DDB (Bernbach's agency) changed advertising forever. Then it became exactly what he fought against: a bureaucracy that produces creativity instead of organizing for it. The revolution always eats itself"
X Link @roneymukkadan 2025-10-12T12:05Z XXX followers, XX engagements

"Marlboro (1954): X% market share #1 cigarette brand Tony the Tiger (1952): Made Frosted Flakes the top cereal for 50+ years Jolly Green Giant (1950s): Turned vegetables into character-driven sales Pattern: Identity beats features"
X Link @roneymukkadan 2025-10-14T03:01Z XXX followers, XX engagements

"Here's the backstory nobody tells: Schlitz is dying. Hopkins tours the factory. Sees the steam cleaning process. "Why don't you advertise this" "Every brewery does it." "Yes but nobody else has told the customer.""
X Link @roneymukkadan 2025-10-13T02:31Z XXX followers, XX engagements

"Bill Bernbach created the "Creative Revolution." Then the ad industry spent XX years misunderstanding what he actually did. Everyone copies his style. Nobody copied his structure. This is the story of how a copywriter burned the marketing playbook"
X Link @roneymukkadan 2025-10-12T12:05Z XXX followers, XX engagements

"Modern example: Old Spice "Smell like a Man Man." Same system: - Clear identity (confident masculinity) - Simple repetition - Product as identity signal Result: XXX% sales increase in one month The framework compounds"
X Link @roneymukkadan 2025-10-14T03:01Z XXX followers, XX engagements

"But here's the trap: Agencies worship Bernbach then organize exactly like the Mad Men he rebelled against. Siloed departments. Strategy decks. "Creative briefs." They copied his ads. They ignored his org chart"
X Link @roneymukkadan 2025-10-12T12:05Z XXX followers, XX engagements

"Reagan's polling team pushed for attack ads against Mondale. Dusenberry refused. He pitched optimism as strategy. The ad tested poorly. He trusted his system over the data. Pattern: Strong conviction beats perfect research when you understand human behavior"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements

"In 1971 Mary became the first female CEO of a company listed on the NYSE. Her agency was pulling in $39M in billings. She didnt get there by playing nice. She out-visioned everyone else"
X Link @roneymukkadan 2025-10-12T18:02Z XXX followers, XX engagements

"Pepsi + Michael Jackson (1984): $5M celebrity deal Super Bowl premiere model Commercial as entertainment He pioneered the concept: The ad is the product. The system worked across different markets"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements

"The shift: We replaced conviction with conversion rates. Dusenberry was willing to fail spectacularly. Modern marketing is optimized to never fail. Result: Nothing transcends. Safe became the new mediocre"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements

"Dusenberry understood borrowed interest. He didn't sell soft drinks or politicians. He sold entry to moments people wanted. Psychology: People buy belonging not features"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements

"The question: Are you building campaigns people will study in XX years Or are you optimizing metrics that guarantee nobody remembers your work The identity question: What type of marketer are you becoming"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements

"In 1984 Phil Dusenberry bet on optimism when data said attack. Reagan's team wanted aggressive ads. Focus groups said the soft approach wouldn't work. Dusenberry ran it anyway. Reagan won XX states. 🧵"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, XX engagements

"The context: Marlboro was marketed to women with the tagline "Mild as May." Sales were declining. Philip Morris needed a turnaround. They hired Burnett. His insight: The product hadn't changed. The identity it represented needed to"
X Link @roneymukkadan 2025-10-14T03:01Z XXX followers, XX engagements

"Most marketers worship Don Draper. Few study the woman who out-sold him. The true rebel of 1960s advertising Mary Wells Lawrence built a $160M empire while the men who inspired "Mad Men" struggled to understand why she kept winning. Heres the backstory nobody tells:"
X Link @roneymukkadan 2025-10-12T18:02Z XXX followers, XX engagements

"His principle: "I'm not in advertising. I'm in the creating memories business." Memories bypass logic. They stick longer than rational arguments. This wasn't soft thinking. It was strategic"
X Link @roneymukkadan 2025-10-15T02:00Z XXX followers, X engagements