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@iamshackelford Avatar @iamshackelford Nick Shackelford 🦾

Nick Shackelford 🦾 posts on X about subscription, brands, ads, let me the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXXXX engagements in the last XX hours.

Engagements: XXXXX #

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Mentions: XX #

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Followers: XXXXXX #

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CreatorRank: XXXXXXX #

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Social Influence #

Social category influence technology brands finance stocks

Social topic influence subscription #214, brands #281, ads #642, let me, $300k500k, i see, unboxing, acquisition, gpt, has been

Top assets mentioned Alphabet Inc Class A (GOOGL) Shopify Inc (SHOP)

Top Social Posts #

Top posts by engagements in the last XX hours

"I see a lot of subscription brands doing $300K-500K with terrible take rates because they treat subscriptions like an afterthought. (Still time to do this stuff before Q4 btw) Bookmark my recipe for brands learning to TRULY cook with subscriptions 🧵"
X Link @iamshackelford 2025-10-15T14:16Z 67.5K followers, 8575 engagements

"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale: Slapping a "subscribe & save" button on your site isnt going to do much. Like with everything else subscription conversion requires a SYSTEM and not just a button. The best brands hit customers with multiple touchpoints at exactly the right moments. Targeted flyouts hit when past buyers return near restock time Physical mails hit when digital isn't cutting through the noise Post-delivery hit when the product experience is fresh Whats truly fascinating to me is how founders obsess over their"
X Link @iamshackelford 2025-10-16T14:31Z 67.6K followers, 2000 engagements

"(3/12) Before Starting Optimize these two things first: - Front-end buy box that maximizes first order subscription take rate - New one-off customer onboarding experience (post-purchase flows unboxing customer service) These generate higher ROI than replenishment-style initiatives"
X Link @iamshackelford 2025-10-15T14:16Z 67.5K followers, XXX engagements

"This is for my agency / freelance folks / media buyers I have already found a tool to use using AI on the retention side AND just now found one on the acquisition side that is quite a bit more specific than just gpt or any custom gpt's that's pulling ad info in. I've seen @GoMarble_AI s @adityasriram talk about this and share this so I actually got a chance to mess around with it and like what I see. You're managing a pod of accounts. Client calls at X PM asking why their ROAS dropped. Your lead buyer is offline you're not in every account daily anymore. There's always those random questions"
X Link @iamshackelford 2025-10-08T14:14Z 67.5K followers, 5390 engagements

"Brez has been getting flooded with ChatGPT traffic for months But we didn't really know where it came from or how to scale it. But I have now seen a startup that just raised millions to fix that and after looking under the hood its insane. Brand owners strap in (bookmark this) 🧵"
X Link @iamshackelford 2025-10-07T17:58Z 67.5K followers, 90.2K engagements

"You can crank ads you can ship product you can juice MER while pushing AOV. But what happens when your client blows past $10M and their tax backend is still held together with Google Sheets Youve seen the red flags: Inventory in 5+ states no nexus tracking No registration in key states No audit trail no exemption certificate management They think theyre fine until a notice hits As operators and partners we tend to obsess over growth tactics. But if were not flagging compliance risk early - were not protecting the business. @kintsugi_ai gives brands (and their partners) the visibility they"
X Link @iamshackelford 2025-10-15T19:04Z 67.5K followers, 3567 engagements

"Interesting little pivot blackrifle"
X Link @iamshackelford 2025-10-13T01:31Z 67.5K followers, 4050 engagements

"no way they let me screen share my Shopify dashboard on the big screen"
X Link @iamshackelford 2025-10-05T20:49Z 67.5K followers, 7625 engagements

"Meta keeps adding AI features that nobody asked for and bc of that we spend more time turning things off than actually running ads This is what happens when platforms optimize for their roadmap instead of their users"
X Link @iamshackelford 2025-10-14T23:28Z 67.5K followers, 13.3K engagements

"AG1 just showed everyone the playbook. (and massive respect for it) They're expanding into sleep/energy powders. This is A+ execution on the LTV play to help people feel a certain way. Smart as hell and frankly something I've had to learn as @AaronJNosbisch yapped at me during off-sites. The shift everyone's missing is that brands are going mood-centric vs. flavor-centric. Rest rejuvenation focus and elevation sells a lot more beverages than "tastes like mango." That's how we built Amplify Elevate Drift (and the rest of our product portfolio). Liquid Death had an opening here. They went"
X Link @iamshackelford 2025-10-06T20:46Z 67.5K followers, 12.3K engagements

"Dominos rebrand is kind of fire"
X Link @iamshackelford 2025-10-09T13:50Z 67.5K followers, 9922 engagements

"(2/12) Improving your first order subscription take rate sets the stage for easier conversions later. If customers know from Day X that subscribing is the "smart choice" they'll be more inclined to subscribe on repeat orders"
X Link @iamshackelford 2025-10-15T14:16Z 67.5K followers, XXX engagements

"I'm going to crack AI SEO - i think i got this. seeing if anyone / brand would let me test on your brand"
X Link @iamshackelford 2025-10-10T19:57Z 67.5K followers, 16K engagements

"As we begin to ramp up spend again after realignment on CAC some things I've been able to compare to agency brands and brand brand Based on MY experience Heres how you should structure your ad account in 2025/2026 🧵"
X Link @iamshackelford 2025-10-06T13:31Z 67.5K followers, 17.1K engagements