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@arthnovamedia Avatar @arthnovamedia Arthnova

Arthnova posts on X about $lulu, yoga, vancouver, drops the most. They currently have X followers and XX posts still getting attention that total XX engagements in the last XX hours.

Engagements: XX #

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Mentions: X #

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Followers: X #

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Social Influence #

Social category influence stocks XXXXX% fashion brands XXXXX% travel destinations XXXXX% countries XXXXX% social networks XXXX% finance XXXX%

Social topic influence $lulu #374, yoga #565, vancouver #1085, drops 14.29%, instagram 7.14%, bags 7.14%, china 7.14%, categories 7.14%, stranger things 7.14%, $18share XXXX%

Top assets mentioned Lululemon Athletica Inc (LULU) Hundred Million (100M)

Top Social Posts #

Top posts by engagements in the last XX hours

"But Wilson did something genius: He opened his first store in Vancouver and offered free yoga classes in it. The store became a community hub. Instructors became brand ambassadors. They wore Lululemon. Students wanted what the instructor wore"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"The competition tried to catch up: - Nike launched premium yoga lines - Athleta (owned by Gap) went head-to-head - Alo Yoga targeted the Instagram crowd - Gymshark went after men But Lululemon had a 10-year head start on the community"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"The expansion playbook: - Men's line (now XX% of revenue) - New categories (jackets bags accessories) - International growth (China became huge) - More stores (600+ locations globally) They went from yoga pants to full lifestyle brand"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, X engagements

"How Lululemon made $XXX yoga pants acceptable. The premium athleisure playbook. A THREAD:"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"The golden era (2013-2019): Stranger Things Orange is the New Black The Crown Narcos Netflix had 167M subscribers by 2019. Stock was up 4000% from 2012. They owned streaming"
X Link @arthnovamedia 2025-10-14T10:34Z X followers, XX engagements

"2007: Lululemon goes public at $18/share. Revenue: $275M They only sold in XX stores mostly in Canada and a few US cities. But the cult following was real. Women lined up for new drops like it was Supreme"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"The playbook that worked: - Charge MORE not less (premium = quality perception) - Build community before scaling - Make customers feel like they're part of something - Never discount (protects brand value) - Let the product speak through ambassadors"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, X engagements

"From a single Vancouver store to a $50B empire Lululemon proved people will pay $100+ for yoga pants. The lesson You're not selling a product. You're selling status community and identity. Price becomes irrelevant when the value is emotional. #Lululemon"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"The strategy: controlled scarcity. - Limited store count - Small product runs - No discounts (seriously Lululemon almost never goes on sale) - No traditional advertising FOMO did the marketing for them"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"Then came the masterstroke: original content. 2013: House of Cards drops. $100M budget. Released all at once. Binge-watching was born. Netflix wasn't just a platform anymore it was a studio"
X Link @arthnovamedia 2025-10-14T10:34Z X followers, XX engagements

"The secret sauce wasn't just the pants it was the positioning: -Premium fabrics (their proprietary Luon) -Flattering fit (the booty-lifting seams were engineered) -Aspirational lifestyle (wellness mindfulness self-care) You weren't buying pants. You were buying an identity"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"But cracks were forming: Disney pulled their content (launched Disney+) Warner Bros took back Friends NBC grabbed The Office Netflix lost its licensed content goldmine. Had to spend $17B/year creating new shows"
X Link @arthnovamedia 2025-10-14T10:34Z X followers, XX engagements

"1998: Chip Wilson is in a yoga class in Vancouver. He notices women wearing cotton pants that get soaked with sweat. His thought: "I can make something better." One problem he'd never made athletic wear before"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements

"Wilson had built a surf/skate brand in the 90s. He took what he knew about technical fabrics and applied it to yoga. The result Groove Pants. Retail price: $XX. People thought he was insane"
X Link @arthnovamedia 2025-10-15T09:10Z X followers, XX engagements