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@BrianZisook "@jacckboyy7 It was already rescheduled. If it was for ticket sales it wouldnt have been rescheduled"
@BrianZisook on X 2025-07-28 00:33:37 UTC 48.5K followers, 7451 engagements

"For Tyler the album is the rollout. Once the music drops he spends months pulling us deeper into the world he built. A rollout isnt just the lead-up. Its the entire campaign"
@BrianZisook on X 2025-07-19 22:56:51 UTC 48.5K followers, 181.5K engagements

"The original version of So Be It samples Maza Akoulou by Saudi legend Talal Madah. Pharrell first heard the song on Swizz Beatzs Instagram according to Pusha T in an interview with MSNBCs @AriMelber"
@BrianZisook on X 2025-07-22 15:02:56 UTC 48.5K followers, 57.2K engagements

"Can an album be GREAT if it has minimal replay value as a complete listen"
@BrianZisook on X 2025-07-25 16:07:47 UTC 48.5K followers, 155.8K engagements

"Speaking of great rollouts I love what @FreddieGibbs and Alc are doing for #Alfredo2 in the lead up to 7/25. Street signs in NY & LA Cryptic post on Craigslist Strategic cover art leaks Vinyl pre-order with X alt covers"
@BrianZisook on X 2025-07-19 16:08:15 UTC 48.5K followers, 24.1K engagements

"From the jump Steven @PUSHA_T and Malice had a goal: We knew the album was great. We knew the guys had a fan base. And we wanted to super-serve them. They knew the album rollout for Let God Sort Em Out would not be about chasing trends"
@BrianZisook on X 2025-07-24 14:54:29 UTC 48.5K followers, 8423 engagements

"A few of you have asked me to answer. My two cents: I believe we can recognize greatness in music without feeling the need to revisit it. It's also possible to acknowledge something as great while knowing it simply isnt meant for us"
@BrianZisook on X 2025-07-25 20:53:53 UTC 48.5K followers, 3173 engagements

"The new Tyler album is just fun man. You can tell how much he loves being an artist. Intentional tight XX songs in XX minutes. No bloat"
@BrianZisook on X 2025-07-21 12:51:39 UTC 48.5K followers, 91.1K engagements

"Push and Malice delivered an impact album and rollout. From a COLORS performance to their Tiny Desk numerous interviews with credentialed journalists radio premieres the ESPYs and a Jimmy Fallon performance Clipse did more than just promote an album. They raised the bar"
@BrianZisook on X 2025-07-24 14:54:37 UTC 48.5K followers, 4357 engagements

"People often ask me why I care so much. Allow me to explain"
@BrianZisook on X 2024-08-29 22:04:37 UTC 48.5K followers, 342.5K engagements

"Here is a complete list of every rap album released since January 2024 to debut with at least 113k first week sales and have XX or fewer tracks: Kendrick Lamar GNX J. Cole Might Delete Later Clipse Let God Sort Em Out"
@BrianZisook on X 2025-07-19 00:44:36 UTC 48.5K followers, 277K engagements

"Justin Bieber signed his first record deal with Def Jam in 2008. XX years later hes still with the label but now its on his terms. SWAG is the first LP of his career released under a licensing deal. For the first time Bieber owns his masters and has full creative control"
@BrianZisook on X 2025-07-13 00:52:31 UTC 48.5K followers, 459.4K engagements

"@DonChenz Vinyl sales count as pure sales and yet XX percent of consumers who purchase vinyl dont own a record player"
@BrianZisook on X 2025-07-20 16:45:11 UTC 48.5K followers, 9348 engagements

"The result Let God Sort Em Out debuted at No. X on the Billboard XXX selling 118K equivalent album units in its opening week. Six tracks debuted on the Hot XXX. The LP their first release in XX years is a critical and commercial success"
@BrianZisook on X 2025-07-24 14:54:29 UTC 48.5K followers, 7493 engagements

"Push was on my phone every single day for a year. This rollout wasnt casual; it was a full-time commitment. In part two of my chat with @Clipse manager @StevenVictor we discuss what went into the most intentional talked about album rollout in recent memory 🧵"
@BrianZisook on X 2025-07-24 14:54:28 UTC 48.5K followers, 241.4K engagements

"As fate would have it Swizz was scheduled to fly to Saudi Arabia that day. He said Ill connect with the right people in person and get it resolved. And thats exactly what he did"
@BrianZisook on X 2025-07-22 15:02:59 UTC 48.5K followers, 44.4K engagements

"Dismissing album sales that come from D2C bundles is misguided. A fan spending $30+ on a vinyl CD hat or hoodie is more invested than someone who just streams"
@BrianZisook on X 2025-07-20 16:34:19 UTC 48.5K followers, 240.5K engagements

"As for execution it helped that the albumaside from a few minor tweakswas near completion before the rollout began. You have to have the majority of the music done to have a good rollout. You cant move without product in the can"
@BrianZisook on X 2025-07-24 14:54:32 UTC 48.5K followers, 4782 engagements

"@Slackonbothsydz True. On the flip side if music wasnt a business many artists would have no discographies"
@BrianZisook on X 2025-07-24 22:31:21 UTC 48.5K followers, 3242 engagements

"@blueBordeaux_ Instead of executing a multi-week or multi-month campaign pre-release Tyler likes to announce a new album and then release it rapidly. His rollout plan is centered around post-release once the music is available"
@BrianZisook on X 2025-07-19 23:12:14 UTC 48.5K followers, 2020 engagements

"Ultimately Steven says it all comes down to this: No matter how great your ideas are if you cant execute them it doesnt matter. And no matter how great your execution is if your ideas are bad it doesnt matter. Marketers worldwide are nodding in agreement"
@BrianZisook on X 2025-07-24 14:54:37 UTC 48.5K followers, 4260 engagements

"@chrxsafc YBs core audience is on Audiomack and YouTube"
@BrianZisook on X 2025-07-28 00:22:01 UTC 48.5K followers, 5410 engagements

"Tyler The Creator posted the video for STOP PLAYING WITH ME twice. One uploaded natively. The other links to his YouTube. Two hours later: Native upload: 1.8M views Link: 380K views Reminder: platforms prioritize what keeps you on the app. Share videos natively"
@BrianZisook on X 2025-07-21 15:23:14 UTC 48.5K followers, 114.1K engagements

"Clipse dropped the video for So Be It on June XX. But the song didnt hit DSPs until after they released their new album on 7/11. That was not their original plan. To get the backstory I spoke with @Clipses manager @StevenVictor. It turns out Swizz Beatz saved the day 🧵"
@BrianZisook on X 2025-07-22 15:02:55 UTC 48.5K followers, 1.2M engagements

"Before the launch Clipse was deliberate about who received a review copy of the album and when. You dont want to give it to someone a week before. And you dont want to give it to them six months before. You want to give people enough time to live with it"
@BrianZisook on X 2025-07-24 14:54:33 UTC 48.5K followers, 4549 engagements

"Later this week Ill be sharing part two of my conversation with Steven where we run through the year-long process of building out the Clipses immaculate album rollout"
@BrianZisook on X 2025-07-22 15:03:02 UTC 48.5K followers, 32.4K engagements