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@hm Avatar @hm H&M

H&M has launched its Summer 2025 collection, available online and in-store. A new collaboration with Mia Regan is also dropping on July 17, exclusively online, featuring a capsule collection with hand-drawn illustrations. The brand is also promoting its new styles through various social media campaigns.

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Social Influence #


Social category influence fashion brands #2 travel destinations XXXX% musicians XXXX%

Social topic influence hm #1, mia #3, drops #2, collab #3, barefoot 5.56%, tide 5.56%, nyc 5.56%, charli xcx 5.56%, times square XXXX%

Top accounts mentioned or mentioned by @zaeem_writes_30 @mimimoocher @farmanmalik4400 @pitchouhm @amuludunextra @mubashiruae @hmmobile4 @imhrisa @apasraa @swazi_elihle @babyblue.tx @greenolivia @hmbeauty @tyla @syd @alex @julia @amelia @richieshazam @charli

Top Social Posts #


Top posts by engagements in the last XX hours

"Spring awakens. H&M S/S 2025 launching globally on 20.03.2025. #NotesOnBeing"
@hm Avatar @hm on TikTok 2025-03-13 13:34:30 UTC 626.5K followers, 2.7M engagements

"Summer-ready with @mimimoocher. Mia Regan H&M drops XX July. Available online only"
@hm Avatar @hm on TikTok 2025-07-15 08:13:07 UTC 626.6K followers, 7M engagements

"The wait is over H&M S/S 2025 has officially arrived. Shop new styles now at HM.com on the H&M app and in-store. @Tyla @Syd"
@hm Avatar @hm on TikTok 2025-03-21 08:42:39 UTC 626.6K followers, 3.6M engagements

"For golden days and barefoot nights. Mia Regan H&M is a adorned with expressive illustrations hand-drawn by Mia. The collab drops XX July. Available online only. @mimimoocher"
@hm Avatar @hm on TikTok 2025-07-14 08:40:15 UTC 626.6K followers, 14.7M engagements

"WWWW. What would Wednesday wear Coming soon. #HM #fashiontiktok #wednesday #fashioninspo"
@hm Avatar @hm on TikTok 2022-12-22 17:08:10 UTC 626.3K followers, 1.6M engagements

"Times Square went offffff @Charli XCX #HM #NYC #timessquare"
@hm Avatar @hm on TikTok 2024-11-19 05:40:36 UTC 624.5K followers, 4.3M engagements

"Sun-drenched charm for Mia Regan H&M. The collab drops XX July. Available online only. @mimimoocher"
@hm Avatar @hm on TikTok 2025-07-16 08:16:03 UTC 626.6K followers, 14.3K engagements

"Family is about so much more than just popcorn. Nailed it Milla Jovovich & fam. #millajovovich"
@hm Avatar @hm on TikTok 2023-11-15 19:05:32 UTC 624.5K followers, 73.2M engagements

"Coming soon: Mia Regan H&M a co-designed capsule collection made for summer adventures. The collab drops XX July. Available online only. @mimimoocher"
@hm Avatar @hm on TikTok 2025-07-11 08:18:40 UTC 626.6K followers, 16.7M engagements