# Yum! Brands, Inc. (YUM) Yum! Brands sees increased social media engagement, but price dips due to market volatility and refinancing concerns. Investors are watching growth potential amidst economic uncertainties. ### About Yum! Brands, Inc. Yum! Brands, Inc. is a global fast-food restaurant company operating brands like KFC, Pizza Hut, and Taco Bell. Yum! Brands, Inc. uses the ticker $YUM for trading. Listed in the [Stocks](/list/stocks) category within the [Consumer Cyclical](/list/stocks/consumer-cyclical) sectors. ### Insights - Yum! Brands, Inc. (YUM) social dominance is up 26.87% from the previous week. - Yum! Brands, Inc. Price hit a 52-Week high of $164.30 for the hour - Yum! Brands, Inc. Price hit an all time of $164.30 for the hour ### Price: $160.60 ![Price Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:close/iv:1d.svg) [Price 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/close.tsv) Despite increased social media engagement and positive sentiment, YUM's price is down due to overriding negative factors such as mixed earnings reactions, general market volatility, refinancing activities, and insider selling. 24-Hour: -1.66% 7-Day: 0.26% 30-Day: 0.19% 1-Year High: $163.30 on 2026-02-12 1-Year Low: $138.20 on 2025-10-31 ### AltRank: [---] ![AltRank Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:alt_rank/iv:1d.svg) [AltRank 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/alt_rank.tsv) Yum! Brands, Inc. (YUM) is currently AltRank #983 based on combined combined social and market metrics Daily Average: [---] [--] Week: [---] +803 [--] Month: [---] [----] [--] Months: [---] [----] [--] Year: [---] +443 1-Year High: [-----] on 2026-01-31 1-Year Low: [--] on 2025-05-31 ### Galaxy Score: [-----] ![Galaxy Score Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:galaxy_score/iv:1d.svg) [Galaxy Score 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/galaxy_score.tsv) Current Value: [-----] Daily Average: [--] [--] Week: [--] no change [--] Month: [--] +11 [--] Months: [--] [---] [--] Year: [--] [---] 1-Year High: [--] on 2025-07-16 1-Year Low: [--] on 2025-12-30 ### Engagements: [---] (24h) ![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:interactions/iv:1d.svg) [Engagements 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/interactions.tsv) Current Value: [---] Daily Average: [------] [--] Week: [------] -85% [--] Month: [-------] +106% [--] Months: [---------] -44% [--] Year: [---------] -38% 1-Year High: [-------] on 2025-11-04 1-Year Low: [---] on 2026-01-31 Engagements by network (24h): X: [---] Reddit: [--] News: [--] TikTok: [--] YouTube: [--] ### Mentions: [--] (24h) ![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:posts_active/iv:1d.svg) [Mentions 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/posts_active.tsv) Current Value: [--] Daily Average: [---] [--] Week: [---] -2.40% [--] Month: [---] +58% [--] Months: [-----] -77% [--] Year: [------] +8.90% 1-Year High: [-----] on 2025-07-03 1-Year Low: [--] on 2025-12-06 Mentions by network (24h): X: [--] Reddit: [--] News: [--] TikTok: [--] YouTube: [--] ### Creators: [--] (24h) ![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:contributors_active/iv:1d.svg) [Creators 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/contributors_active.tsv) [--] unique social accounts have posts mentioning Yum! Brands, Inc. (YUM) in the last [--] hours which is down 5.80% from [--] in the previous [--] hours Daily Average: [---] [--] Week: [---] -1.10% [--] Month: [---] +53% [--] Months: [-----] -84% [--] Year: [------] +211% 1-Year High: [-----] on 2025-07-03 1-Year Low: [--] on 2025-12-06 ### Sentiment: 75% ![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:sentiment/iv:1d.svg) [Sentiment 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/sentiment.tsv) Current Value: 75% Daily Average: 78% [--] Week: 75% no change [--] Month: 67% +10% [--] Months: 67% -15% [--] Year: 67% +6% 1-Year High: 100% on 2025-06-30 1-Year Low: 21% on 2025-12-01 Most Supportive Themes: - Growth and Positive Developments: (50%) Positive sentiment towards Yum! Brands, with mentions of potential growth and positive developments. - Investment Interest: (50%) Mentions of Yum! Brands alongside other stocks, indicating interest in the company within a broader investment context. Most Critical Themes: - Market Volatility and Economic Concerns: (50%) Mentions of market volatility, economic concerns, and government shutdowns, potentially impacting investor sentiment. - Refinancing Activities: (50%) Discussion of Yum! Brands' refinancing activities, which may be viewed with caution by some investors. ### Social Dominance: 0.00369% ![Social Dominance Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:social_dominance/iv:1d.svg) [Social Dominance 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/social_dominance.tsv) Current Value: 0.00369% Daily Average: 0.023% [--] Week: 0.0085% +0.0018% [--] Month: 0.0083% +0.001% [--] Months: 0.0083% -0.0018% [--] Year: 0.0083% -0.023% 1-Year High: 0.217% on 2025-07-03 1-Year Low: 0.0036% on 2026-01-28 ### Market Dominance: 0.05% ![Market Dominance Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:market_dominance/iv:1d.svg) [Market Dominance 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/market_dominance.tsv) Current Value: 0.05% Daily Average: 0% 1-Year High: 0.085% on 2025-03-12 1-Year Low: 0.046% on 2025-10-31 ### Market Cap: $44,477,890,000 ![Market Cap Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:market_cap/iv:1d.svg) [Market Cap 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/market_cap.tsv) Current Value: $44,477,890,000 Daily Average: $41,460,253,809 [--] Week: $44,477,890,000 -1.30% [--] Month: $44,477,890,000 -0.04% [--] Months: $44,477,890,000 +5.40% [--] Year: $44,477,890,000 +8.20% 1-Year High: $45,228,560,000 on 2026-02-12 1-Year Low: $38,374,397,496 on 2025-10-31 Limited data mode. 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