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# ![Zalando Graphic](https://lunarcrush.com/gi/w:26/t:zalando.png) Zalando

Zalando's Advent Calendar launch sparks social media buzz, with many users sharing their hauls and reviews. The company also appointed Thomas Schwulera as VP of Beauty.

### About Zalando
Zalando is a major European online fashion retailer.  

### Insights [#](/topic/zalando/insights)
- Zalando sentiment near a 52-week high at XX.
- Zalando sentiment is up XXXXX% from the previous week.

### Engagements: XXXXXXXXX [#](/topic/zalando/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:zalando/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/zalando/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXX  
**1 Week**: XXXXXXXXXX -XX%  
**1 Month**: XXXXXXXXXXX +176%  
**6 Months**: XXXXXXXXXXX -XX%  
**1 Year**: XXXXXXXXXXXXX +80%  
**1-Year High**: XXXXXXXXXX on 2024-11-18  
**1-Year Low**: XXXXXX on 2025-01-03  

| Social Network | TikTok    | YouTube | Reddit | X     |
| -------------- | ------    | ------- | ------ | -     |
| Engagements    | XXXXXXXXX | XXXXXXX | XXX    | XXXXX |
  

  
  
### Mentions: XXX [#](/topic/zalando/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:zalando/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/zalando/time-series/posts_active.tsv)  
**Current Value**: XXX  
**Daily Average**: XXX  
**1 Week**: XXX -XX%  
**1 Month**: XXXXX -XXXX%  
**6 Months**: XXXXX +23%  
**1 Year**: XXXXXX -XX%  
**1-Year High**: XXX on 2025-07-02  
**1-Year Low**: XX on 2025-01-27  

| Social Network | TikTok | YouTube | Reddit | X   |
| -------------- | ------ | ------- | ------ | -   |
| Mentions       | XXX    | XXX     | XX     | XXX |
  

  
  
### Creators: XXX [#](/topic/zalando/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:zalando/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/zalando/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Zalando in the last XX hours which is down XXXX% from XXX in the previous XX hours
**Daily Average**: XXX  
**1 Week**: XXX -XX%  
**1 Month**: XXXXX -XXXX%  
**6 Months**: XXXXX +32%  
**1 Year**: XXXXX -XX%  
**1-Year High**: XXX on 2025-07-02  
**1-Year Low**: XX on 2025-01-27  

The most influential creators that mention Zalando in the last XX hours

| Creator                                               | Rank | Followers | Posts | Engagements |
| -------                                               | ---- | --------- | ----- | ----------- |
| [@philipp.swrz](/creator/tiktok/philipp.swrz)         | X    | XXXXXXX   | X     | XXXXXXX     |
| [@maxploreyt](/creator/youtube/maxploreyt)            | X    | XXXXXX    | X     | XXXXXXX     |
| [@rebeccas.tv](/creator/tiktok/rebeccas.tv)           | X    | XXXXXX    | X     | XXXXXX      |
| [@maxplore](/creator/tiktok/maxplore)                 | X    | XXXXXXX   | X     | XXXXXX      |
| [@marlon.noah](/creator/tiktok/marlon.noah)           | X    | XXXXXXXXX | XX    | XXXXXX      |
| [@soulfulshopfinds](/creator/tiktok/soulfulshopfinds) | X    | XXXXX     | X     | XXXXXX      |
| [@tiktokfitszz](/creator/tiktok/tiktokfitszz)         | X    | XXXXX     | X     | XXXXX       |
| [@stacigem](/creator/tiktok/stacigem)                 | X    | XXXXXX    | X     | XXXXX       |
| [@zah1de_official](/creator/youtube/zah1de_official)  | X    | XXXXXXX   | X     | XXXXX       |
| [@zalando](/creator/tiktok/zalando)                   | XX   | XXXXXXXXX | X     | XXXXX       |

[View More](/list/creators/zalando/100)
  
  
### Sentiment: XX% [#](/topic/zalando/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:zalando/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/zalando/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +16%  
**1 Month**: XX% -X%  
**6 Months**: XX% -X%  
**1 Year**: XX% +37%  
**1-Year High**: XXX% on 2024-10-25  
**1-Year Low**: X% on 2024-11-05  

**Most Supportive Themes**
- **Fashion and Style:** (45%) Posts showcasing outfits, hauls, and styling tips, often featuring collaborations with brands.
- **Brand Promotions and Events:** (30%) Content related to Zalando's events, campaigns, and collaborations with influencers.
- **Product Reviews and Recommendations:** (15%) Users sharing their experiences with Zalando products.
  
**Most Critical Themes**
- **Boycott Calls and Criticism:** (10%)  Mentions of boycott calls and criticism related to Zalando's stance on the Gaza conflict.
  
Network engagement breakdown:  
| Network | Positive  | %   | Neutral   | %   | Negative | %  |
| ------- | --------  | -   | -------   | -   | -------- | -  |
| TikTok  | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXX   | X% |
| YouTube | XXXXXX    | X%  | XXXXXXX   | X%  | XXX      | X% |
| Reddit  | XX        | X%  | XXX       | X%  | X        | X% |
| X       | XXXXX     | X%  | XXX       | X%  | XXX      | X% |
|         |           |     |           |     |          |    |
| Total   | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXX   | X% |
  


**Top assets mentioned**
In the posts about Zalando in the last XX hours

[Nike Inc (NKE)](/topic/$nke)
[Sonoco Products Company (SON)](/topic/son-sonoco-products-company)
[Uber Technologies, Inc. (UBER)](/topic/$uber)
[Spotify Technology (SPOT)](/topic/$spot)
[Shopify Inc (SHOP)](/topic/$shop)
[Lululemon Athletica Inc (LULU)](/topic/$lulu)
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
[Merck & Co., Inc. (MRK)](/topic/$mrk)
[Carpenter Technology Corp (CRS)](/topic/$crs)
[Datadog Inc (DDOG)](/topic/$ddog)

**Top topics mentioned**
In the posts about Zalando in the last XX hours

[$zalde](/topic/$zalde), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [$nke](/topic/$nke), [unboxing](/topic/unboxing), [adidas](/topic/adidas), [tiktok](/topic/tiktok), [$adsf](/topic/$adsf), [autumn](/topic/autumn), [haul](/topic/haul), [bags](/topic/bags), [stocks technology](/topic/stocks-technology), [discount](/topic/discount), [boots](/topic/boots), [asos](/topic/asos), [instagram](/topic/instagram), [coach](/topic/coach), [accessories](/topic/accessories), [air force](/topic/air-force), [chic](/topic/chic), [stocks communication services](/topic/stocks-communication-services), [new balance](/topic/new-balance), [let me](/topic/let-me), [germany](/topic/germany), [collab](/topic/collab), [paris](/topic/paris), [jeans](/topic/jeans), [london](/topic/london), [$pumde](/topic/$pumde), [money](/topic/money), [stocks](/topic/stocks), [javascript](/topic/javascript), [tshirt](/topic/tshirt), [avec](/topic/avec), [steve madden](/topic/steve-madden), [skincare](/topic/skincare), [france](/topic/france), [shein](/topic/shein), [stockholm](/topic/stockholm), [tommy hilfiger](/topic/tommy-hilfiger), [cosmetics](/topic/cosmetics), [cest](/topic/cest), [$tkade](/topic/$tkade), [mal](/topic/mal), [$rhmde](/topic/$rhmde), [youtube](/topic/youtube), [find the](/topic/find-the), [switzerland](/topic/switzerland), [anna](/topic/anna), [spain](/topic/spain), [legit](/topic/legit), [den](/topic/den), [hosted](/topic/hosted), [michael kors](/topic/michael-kors), [sol](/topic/sol), [ho](/topic/ho), [son sonoco products company](/topic/son-sonoco-products-company), [gazelle](/topic/gazelle), [$uber](/topic/$uber), [$spot](/topic/$spot), [bei](/topic/bei), [cult](/topic/cult), [socks](/topic/socks), [stocks bitcoin treasuries](/topic/stocks-bitcoin-treasuries), [luxury](/topic/luxury), [mi](/topic/mi), [colour](/topic/colour), [sarah jessica parker](/topic/sarah-jessica-parker), [influencers](/topic/influencers), [stack](/topic/stack), [german](/topic/german), [limited time](/topic/limited-time), [amsterdam](/topic/amsterdam), [favorites](/topic/favorites), [$shop](/topic/$shop), [$lulu](/topic/$lulu), [marathon](/topic/marathon), [combo](/topic/combo), [valentino](/topic/valentino), [elevate](/topic/elevate), [hack](/topic/hack), [$googl](/topic/$googl), [lacoste](/topic/lacoste), [asics](/topic/asics), [$7936t](/topic/$7936t), [temu](/topic/temu), [copenhagen](/topic/copenhagen), [$mrk](/topic/$mrk), [stocks healthcare](/topic/stocks-healthcare), [porsche](/topic/porsche), [subway](/topic/subway), [demi](/topic/demi), [pinterest](/topic/pinterest), [finland](/topic/finland), [columbia](/topic/columbia), [influencer](/topic/influencer), [netherlands](/topic/netherlands), [under armour](/topic/under-armour), [shiny](/topic/shiny), [shoes](/topic/shoes), [behind the](/topic/behind-the)

### Top Social Posts [#](/topic/zalando/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"#ad #nikesocks on @Zalando for under twenty quid. #nike #socks #tiktokmademebuyit"  
[TikTok Link](https://www.tiktok.com/@rebeccalouisetiktok/video/7562682622640475414) [@rebeccalouisetiktok](/creator/tiktok/rebeccalouisetiktok) 2025-10-18T21:51Z 7722 followers, XXX engagements


"Die ELEVATOR BOYS HEIRATEN MICH beim Zalando Meet & Greet in Berlin & erstes Mal Space Night Hotel"  
[YouTube Link](https://youtube.com/watch?v=23QtTrmQWLQ) [@leonayrose](/creator/youtube/leonayrose) 2025-10-18T19:36Z 2710 followers, XXX engagements


"Rate the outfit from 1-10 🤍#fypage #linenpants #inspofashion#outfitinspo #zalando @In Print We Trust"  
[TikTok Link](https://www.tiktok.com/@outfitsbyjuliaxoxo/video/7562641143041838339) [@outfitsbyjuliaxoxo](/creator/tiktok/outfitsbyjuliaxoxo) 2025-10-18T19:10Z 13.8K followers, XXX engagements


"KALENDARZ ADWENTOWY ZALANDO ❤💄 #calendaradvent #zalando #cosmetics"  
[TikTok Link](https://www.tiktok.com/@madelajn_em/video/7562636086950841603) [@madelajn_em](/creator/tiktok/madelajn_em) 2025-10-18T18:50Z 266.3K followers, 32.5K engagements