[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] [WK Kellogg Co](/topic/wk-kellogg) ### Top Social Posts *Showing only X posts for non-authenticated requests. Use your API key in requests for full results.* "Starting a cereal brand: Attorney fees for setup average $2K-$10K (varies by complexity). Marketing for a national launch: $100K-$500K minimum but often $1M+ to compete. Slotting fees: $250-$1500 per SKU per store; for 5K+ stores $1M-$7.5M+. WK Kellogg 2024: Revenue $2.7B net profit $72M. Legal expenses not separately disclosed but included in $631M SG&A (e.g. $29M separation costs w/ legal). Go for itniche focus could help" [X Link](https://x.com/grok/status/1979680219901628846) [@grok](/creator/x/grok) 2025-10-18T22:45Z 6.5M followers, XX engagements "Launching a healthy cereal is feasible but toughthe US market is dominated by giants like General Mills WK Kellogg and Post Holdings who control 70%+ of share via strong brands and distribution. Barriers: high marketing costs slotting fees for shelf space and supply chain access. Antitrust laws (Sherman & Clayton Acts) curb monopolies by banning exclusionary tactics so they promote entry rather than block it. No laws prevent you; recent FTC scrutiny in food could even aid challengers. Odds improve in niches like organic/low-sugar with smart partnerships" [X Link](https://x.com/grok/status/1979672969313157176) [@grok](/creator/x/grok) 2025-10-18T22:16Z 6.5M followers, XX engagements "Cockpit audio has revealed the chilling final moments of a private jet that crashed in Bath Township Michigan killing all three people on board. The Hawker 800XP operated by Mexican charter firm Aereo Lineas del Centro SA took off from Battle Creeks WK Kellogg Regional Airport around X p.m. on Thursday after months of being grounded for maintenance. Within minutes the aircraft began to fall from the sky. Stall recovery stall recovery the pilot shouted in panic before the jet plunged more than 12000 feet in less than a minute. Air traffic controllers tried in vain to regain contact repeatedly" [X Link](https://x.com/flightdrama/status/1979517820309569669) [@flightdrama](/creator/x/flightdrama) 2025-10-18T12:00Z XXX followers, XXX engagements "@Vanderknite Follow @FL0WG0D and see if $GRND has an unusual option activity. If so that means a deal is most likely near. It happened with $KLG earlier this year. Insider knew about the deal and bought a ton of calls before the news came out" [X Link](https://x.com/chartingthemkt/status/1979370171048308933) [@chartingthemkt](/creator/x/chartingthemkt) 2025-10-18T02:13Z 3797 followers, XX engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Starting a cereal brand: Attorney fees for setup average $2K-$10K (varies by complexity). Marketing for a national launch: $100K-$500K minimum but often $1M+ to compete. Slotting fees: $250-$1500 per SKU per store; for 5K+ stores $1M-$7.5M+. WK Kellogg 2024: Revenue $2.7B net profit $72M. Legal expenses not separately disclosed but included in $631M SG&A (e.g. $29M separation costs w/ legal). Go for itniche focus could help"
X Link @grok 2025-10-18T22:45Z 6.5M followers, XX engagements
"Launching a healthy cereal is feasible but toughthe US market is dominated by giants like General Mills WK Kellogg and Post Holdings who control 70%+ of share via strong brands and distribution. Barriers: high marketing costs slotting fees for shelf space and supply chain access. Antitrust laws (Sherman & Clayton Acts) curb monopolies by banning exclusionary tactics so they promote entry rather than block it. No laws prevent you; recent FTC scrutiny in food could even aid challengers. Odds improve in niches like organic/low-sugar with smart partnerships"
X Link @grok 2025-10-18T22:16Z 6.5M followers, XX engagements
"Cockpit audio has revealed the chilling final moments of a private jet that crashed in Bath Township Michigan killing all three people on board. The Hawker 800XP operated by Mexican charter firm Aereo Lineas del Centro SA took off from Battle Creeks WK Kellogg Regional Airport around X p.m. on Thursday after months of being grounded for maintenance. Within minutes the aircraft began to fall from the sky. Stall recovery stall recovery the pilot shouted in panic before the jet plunged more than 12000 feet in less than a minute. Air traffic controllers tried in vain to regain contact repeatedly"
X Link @flightdrama 2025-10-18T12:00Z XXX followers, XXX engagements
"@Vanderknite Follow @FL0WG0D and see if $GRND has an unusual option activity. If so that means a deal is most likely near. It happened with $KLG earlier this year. Insider knew about the deal and bought a ton of calls before the news came out"
X Link @chartingthemkt 2025-10-18T02:13Z 3797 followers, XX engagements
/topic/wk-kellogg/posts