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# ![Under Armour Graphic](https://lunarcrush.com/gi/w:26/t:under-armour.png) Under Armour

Under Armour launches a new Jujutsu Kaisen collaboration, generating significant social media buzz. However, the brand faces a negative outlook due to lower demand and higher costs in North America.

### About Under Armour
Under Armour is a sports equipment and apparel company.  

### Insights [#](/topic/under-armour/insights)
- Under Armour sentiment is up XXXXX% from the previous week.
- Under Armour engagements is up XXXXX% from the previous week.

### Engagements: XXXXXXXXX [#](/topic/under-armour/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXX  
**1 Week**: XXXXXXXXXX +14%  
**1 Month**: XXXXXXXXXX -XXXX%  
**6 Months**: XXXXXXXXXXX +49%  
**1 Year**: XXXXXXXXXXX +15%  
**1-Year High**: XXXXXXXXX on 2025-08-13  
**1-Year Low**: XXXXXXX on 2024-11-25  

| Social Network | X       | TikTok    | YouTube | News | Reddit |
| -------------- | -       | ------    | ------- | ---- | ------ |
| Engagements    | XXXXXXX | XXXXXXXXX | XXXXXXX | XX   | XXX    |
  

  
  
### Mentions: XXXXX [#](/topic/under-armour/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/posts_active.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXX  
**1 Month**: XXXXX -XX%  
**6 Months**: XXXXXX +1.90%  
**1 Year**: XXXXXX -XXXX%  
**1-Year High**: XXXXX on 2025-07-03  
**1-Year Low**: XXX on 2024-10-29  

| Social Network | X   | TikTok | YouTube | News | Reddit |
| -------------- | -   | ------ | ------- | ---- | ------ |
| Mentions       | XXX | XXX    | XXX     | X    | XX     |
  

  
  
### Creators: XXX [#](/topic/under-armour/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Under Armour in the last XX hours which is down XX% from XXX in the previous XX hours
**Daily Average**: XXX  
**1 Month**: XXXXX -XX%  
**6 Months**: XXXXXX -XXXX%  
**1 Year**: XXXXXX -XX%  
**1-Year High**: XXXXX on 2025-07-03  
**1-Year Low**: XXX on 2024-10-29  

The most influential creators that mention Under Armour in the last XX hours

| Creator                                                | Rank | Followers | Posts | Engagements |
| -------                                                | ---- | --------- | ----- | ----------- |
| [@underarmour](/creator/tiktok/underarmour)            | X    | XXXXXXX   | XX    | XXXXXXX     |
| [@overtimeszn](/creator/tiktok/overtimeszn)            | X    | XXXXXXXXX | XX    | XXXXXXX     |
| [@underarmourind](/creator/youtube/underarmourind)     | X    | XXXXXX    | X     | XXXXXX      |
| [@laafyamusicfacts](/creator/youtube/laafyamusicfacts) | X    | XXXXXX    | X     | XXXXXX      |
| [@wain.asmr](/creator/tiktok/wain.asmr)                | X    | XXXXXXX   | X     | XXXXXX      |
| [@thefarawayfan](/creator/tiktok/thefarawayfan)        | X    | XXXXXXX   | XX    | XXXXXX      |
| [@underarmour](/creator/youtube/underarmour)           | X    | XXXXXXX   | XX    | XXXXXX      |
| [@gaining.mercy](/creator/tiktok/gaining.mercy)        | X    | XXXXXXX   | X     | XXXXXX      |
| [@FatKidDeals](/creator/twitter/FatKidDeals)           | X    | XXXXXXX   | X     | XXXXXX      |
| [@TINIData](/creator/twitter/TINIData)                 | XX   | XXXXXX    | X     | XXXXXX      |

[View More](/list/creators/under-armour/100)
  
  
### Sentiment: XX% [#](/topic/under-armour/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +11%  
**1 Month**: XX% -X%  
**6 Months**: XX% -XX%  
**1 Year**: XX% -X%  
**1-Year High**: XX% on 2024-10-21  
**1-Year Low**: XX% on 2024-11-03  

**Most Supportive Themes**
- **Product Promotion and Deals:** (45%) Posts highlighting Under Armour products, sales, and new arrivals, often with links to purchase.
- **Athlete and Team Sponsorships:** (25%) Content featuring athletes and teams sponsored by Under Armour, including game highlights and promotional material.
- **User-Generated Content and Reviews:** (15%) Posts from users showcasing their Under Armour gear, sharing reviews, and participating in discussions.
  
**Most Critical Themes**
- **Negative Brand Perception:** (10%)  Posts expressing negative opinions about the brand, its products, or its marketing.
- **Tattoo and Body Image:** (5%)  Posts discussing Under Armour tattoos and body image, often with mixed sentiment.
  
Network engagement breakdown:  
| Network | Positive | %   | Neutral | %   | Negative | %  |
| ------- | -------- | -   | ------- | -   | -------- | -  |
| X       | XXXXXX   | X%  | XXXXXX  | X%  | XXXXXX   | X% |
| TikTok  | XXXXXXX  | XX% | XXXXXXX | XX% | XXXXXX   | X% |
| YouTube | XXXXXXX  | XX% | XXXXXXX | XX% | XXXXX    | X% |
| News    | XX       | X%  | XX      | X%  | X        | X% |
| Reddit  | XXX      | X%  | XXX     | X%  | XXX      | X% |
|         |          |     |         |     |          |    |
| Total   | XXXXXXX  | XX% | XXXXXXX | XX% | XXXXXX   | X% |
  


**Top assets mentioned**
In the posts about Under Armour in the last XX hours

[Nike Inc (NKE)](/topic/$nke)
[Under Armour Inc Class A (UAA)](/topic/$uaa)
[Lululemon Athletica Inc (LULU)](/topic/$lulu)
[Under Armour Inc Class C (UA)](/topic/$ua)
[GRAHAM HOLDINGS COMPANY (GHC)](/topic/$ghc)
[CAVA Group, Inc. (CAVA)](/topic/$cava)
[Costco Wholesale Corporation (COST)](/topic/costco)
[Miami International Holdings, Inc. (MIAX)](/topic/$miax)
[YETI Holdings, Inc. Common Stock (YETI)](/topic/$yeti)
[Alphabet Inc Class A (GOOGL)](/topic/$googl)

**Top topics mentioned**
In the posts about Under Armour in the last XX hours

[stocks consumer cyclical](/topic/stocks-consumer-cyclical), [$nke](/topic/$nke), [adidas](/topic/adidas), [$adsf](/topic/$adsf), [$uaa](/topic/$uaa), [tiktok](/topic/tiktok), [$lulu](/topic/$lulu), [collab](/topic/collab), [tshirt](/topic/tshirt), [united states](/topic/united-states), [new balance](/topic/new-balance), [unboxing](/topic/unboxing), [instagram](/topic/instagram), [$ua](/topic/$ua), [shoes](/topic/shoes), [asics](/topic/asics), [jordan](/topic/jordan), [ebay](/topic/ebay), [surge](/topic/surge), [hoodie](/topic/hoodie), [investment](/topic/investment), [jersey](/topic/jersey), [india](/topic/india), [money](/topic/money), [has been](/topic/has-been), [colors](/topic/colors), [boots](/topic/boots), [stocks](/topic/stocks), [kaisen](/topic/kaisen), [all the](/topic/all-the), [stocks consumer defensive](/topic/stocks-consumer-defensive), [stocks technology](/topic/stocks-technology), [balenciaga](/topic/balenciaga), [london](/topic/london), [$7936t](/topic/$7936t), [$pumde](/topic/$pumde), [sweat](/topic/sweat), [luxury](/topic/luxury), [del](/topic/del), [lo](/topic/lo), [outdoor](/topic/outdoor), [hosted](/topic/hosted), [youtube](/topic/youtube), [tactical](/topic/tactical), [gucci](/topic/gucci), [whatsapp](/topic/whatsapp), [jujutsu kaisen](/topic/jujutsu-kaisen), [socks](/topic/socks), [united states dollar](/topic/united-states-dollar), [mama](/topic/mama), [paris](/topic/paris), [collegefootball](/topic/collegefootball), [dawn](/topic/dawn), [australia](/topic/australia), [york](/topic/york), [over the](/topic/over-the), [mens](/topic/mens), [asos](/topic/asos), [chanel](/topic/chanel), [mexico](/topic/mexico), [discount](/topic/discount), [sol](/topic/sol), [gunna](/topic/gunna), [checkout](/topic/checkout), [ashley](/topic/ashley), [bags](/topic/bags), [made in](/topic/made-in), [hustle](/topic/hustle), [ford](/topic/ford), [intro](/topic/intro), [$ghc](/topic/$ghc), [skechers](/topic/skechers), [backpack](/topic/backpack), [calvin klein](/topic/calvin-klein), [apparel](/topic/apparel), [runner](/topic/runner), [cest](/topic/cest), [grind](/topic/grind), [sustainability](/topic/sustainability), [elevate](/topic/elevate), [instead of](/topic/instead-of), [the only](/topic/the-only), [davis](/topic/davis), [market cap](/topic/market-cap), [behind the](/topic/behind-the), [madrid](/topic/madrid), [batman](/topic/batman), [mlb](/topic/mlb), [arms](/topic/arms), [drops](/topic/drops), [candy](/topic/candy), [usc football](/topic/usc-football), [dwayne johnson](/topic/dwayne-johnson), [budgeting](/topic/budgeting), [asmrsounds](/topic/asmrsounds), [maverick mcnealy](/topic/maverick-mcnealy), [hub](/topic/hub), [haul](/topic/haul), [baltimore ravens](/topic/baltimore-ravens), [$cava](/topic/$cava)

### Top News [#](/topic/under-armour/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Our All-Time Favorite Compression Shirts Just Got an Anime Level Up"  
[News Link](https://www.menshealth.com/fitness/a68998453/under-armour-jujutsu-kaisen-anime-collab-2025/) [@MensHealthMag](/creator/x/MensHealthMag) 2025-10-12T05:00Z 4.6M followers, 20.1K engagements



### Top Social Posts [#](/topic/under-armour/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"QC XXX XXX Balenciaga x Under Armour Cotton Embroidered Shorts"  
[Reddit Link](https://redd.it/1oa70tr) [@Beautiful_Grocery154](/creator/reddit/Beautiful_Grocery154) 2025-10-18T21:01Z X followers, X engagements


"How Under Armour Lost $XX Billion Trying to Become a Tech Company"  
[YouTube Link](https://youtube.com/watch?v=iK4LOoqqIOQ) [@the](/creator/youtube/the) 2025-10-18T20:33Z X followers, XXX engagements


"Great seeing All In Elite Under Armour legend Jake Hall freshman at New Mexico today at the Pit in New Mexico. Hall @allineliteual legend tough grimey elite shooter versatile posts guys up very smart player. Will have a terrific career for Coach Allen and New Mexico"  
[X Link](https://x.com/RyanSilver1/status/1979632182969897126) [@RyanSilver1](/creator/x/RyanSilver1) 2025-10-18T19:34Z 30.3K followers, XXX engagements


"Under armour HOVR infil waterproof tacticle boots"  
[YouTube Link](https://youtube.com/watch?v=MVhiTjs4h3Y) [@shoes_collection_gujarat](/creator/youtube/shoes_collection_gujarat) 2025-10-18T19:20Z XX followers, XXX engagements