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# Under Armour

Under Armour faces financial challenges, swinging to a loss while Nike beats estimates. Hackers claim a massive data breach impacting the company.

### About Under Armour
Under Armour is a global performance apparel, footwear, and accessories company.  

### Insights
- Under Armour engagements is up XXXXX% from the previous week.

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +95%  
X Month: XXXXXXXXXXX +54%  
X Months: XXXXXXXXXXX +90%  
X Year: XXXXXXXXXXX +83%  
1-Year High: XXXXXXXXXX on 2025-11-01  
1-Year Low: XXXXXXX on 2025-01-29  

Engagements by network (24h):
News: XX
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXXXX
YouTube: XXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXXX +72%  
X Months: XXXXXX +25%  
X Year: XXXXXX +2.20%  
1-Year High: XXXXX on 2025-11-15  
1-Year Low: XXX on 2025-01-28  

Mentions by network (24h):
News: XX
Reddit: XXX
TikTok: XXXXX
X: XXXXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Under Armour in the last XX hours which is down XXXX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX -XX%  
X Month: XXXXX +78%  
X Months: XXXXXX +21%  
X Year: XXXXXX -XXXX%  
1-Year High: XXXXX on 2025-11-15  
1-Year Low: XXX on 2025-01-27  

The most influential creators that mention Under Armour in the last XX hours

| Creator                                                         | Rank | Followers | Posts | Engagements |
| -------                                                         | ---- | --------- | ----- | ----------- |
| [@Pricerrors](/creator/twitter/Pricerrors)                      | X    | XXXXXXX   | XX    | XXXXXX      |
| [@dustinrwalton](/creator/tiktok/dustinrwalton)                 | X    | XXXXX     | X     | XXXXXX      |
| [@GlitchedDeals](/creator/twitter/GlitchedDeals)                | X    | XXXXXXX   | X     | XXXXXX      |
| [@underarmour](/creator/tiktok/underarmour)                     | X    | XXXXXXX   | XX    | XXXXXX      |
| [@overtimeszn](/creator/tiktok/overtimeszn)                     | X    | XXXXXXXXX | XX    | XXXXXX      |
| [@koreczkowo](/creator/youtube/koreczkowo)                      | X    | XXXXXXX   | X     | XXXXXX      |
| [@christian.hernandezzz](/creator/tiktok/christian.hernandezzz) | X    | XXXXXXX   | XX    | XXXXXX      |
| [@TheDataHubX](/creator/twitter/TheDataHubX)                    | X    | XXXXXX    | X     | XXXXXX      |
| [@RyanSilver1](/creator/twitter/RyanSilver1)                    | X    | XXXXXX    | X     | XXXXXX      |
| [@thefarawayfan](/creator/tiktok/thefarawayfan)                 | XX   | XXXXXXX   | XX    | XXXXXX      |

[View More](/list/creators/under-armour/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:under-armour/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/under-armour/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +5%  
X Month: XX% -X%  
X Months: XX% -XX%  
X Year: XX% +5%  
1-Year High: XX% on 2024-12-31  
1-Year Low: XX% on 2025-11-25  

Most Supportive Themes:
- Product Showcase & Performance: (40%) Highlighting Under Armour's athletic apparel and footwear, focusing on performance features and new releases.
- Athlete & Influencer Endorsements: (30%) Featuring athletes and influencers using or promoting Under Armour products, emphasizing their connection to the brand.
- Promotions & Deals: (20%) Sharing information about sales, discounts, and special offers on Under Armour products.
  
Most Critical Themes:
- Brand Strategy & Financials: (70%) Discussing Under Armour's business strategies, financial performance, and market position.
- Competitive Landscape: (30%) Analyzing Under Armour's position relative to competitors like Nike and Adidas.
  

### Top Under Armour News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Nike Beats Estimates by XX% While Under Armour Swings to Loss - 24/7 Wall St"  
[News Link](https://247wallst.com/investing/2025/12/08/nike-beats-estimates-by-81-while-under-armour-swings-to-loss/) [@247WallSt](/creator/x/247WallSt) 2025-12-08T14:00Z 257.2K followers, XX engagements


"S&P Rebalancing: Pinterest enters S&P 400; Under Armour drops to small-cap index (SP400:) Seeking Alpha"  
[News Link](https://seekingalpha.com/news/4529224-sp-rebalancing-pinterest-enters-sp-400-under-armour-drops-to-small-cap-index) [@SeekingAlpha](/creator/x/SeekingAlpha) 2025-12-08T11:10Z 228.6M followers, XX engagements


"Steph Curry's Under Armour Split Just Took a Strange New Turn"  
[News Link](https://www.si.com/fannation/sneakers/news/steph-curry-under-armour-split-just-took-strange-new-turn) [@KicksONSI](/creator/x/KicksONSI) 2025-12-04T18:11Z XXX followers, XXX engagements


"Hackers claim to have hit Under Armour in massive data breach - here's what we know and how you can stay safe TechRadar"  
[News Link](https://www.techradar.com/pro/security/hackers-claim-to-have-hit-under-armour-in-massive-data-breach) [@techradar](/creator/x/techradar) 2025-11-18T12:32Z 228.6M followers, 5699 engagements



### Top Under Armour Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Kevin Olsen on bench at Florida tonight beating U Conn in 2nd half Ellis Kahn at USC Patrick Gallagher at San Diego Jack Townsend at San Jose State. Very proud and grateful for all of our All in Elite Under Armour coaches. @allineliteua"  
[X Link](https://x.com/RyanSilver1/status/1998605845710753953) [@RyanSilver1](/creator/x/RyanSilver1) 2025-12-10T04:09Z 28.7K followers, 13.6K engagements


"Maryland Football Class of '26 signees Zion Elee Hakim Satterwhite and Damon Hall Jr. will be competing in the first-ever Overtime Nationals high school football championship. The game is set to be played December XX at Under Armour Stadium - Baltimore MD at X p.m. ET and televised on ESPN X. The contest pits one of the nations highest scoring offenses in Corner Canyon Utah (48.2 points per game) against St. Frances Academy Maryland and their airtight defense which has only yielded XX points through nine games. Both schools are loaded with D1--and potentially NFL talent. The winner will be"  
[X Link](https://x.com/ChuckDouglas_/status/1998520853810581613) [@ChuckDouglas_](/creator/x/ChuckDouglas_) 2025-12-09T22:31Z 6503 followers, 1108 engagements


"Under Armour Blur Pro Justin Jefferson "Going Dark" Football Cleats"  
[YouTube Link](https://youtube.com/watch?v=NVo-ki0eY14) [@footballrs](/creator/youtube/footballrs) 2025-12-09T20:45Z 187K followers, 2727 engagements


"Part 5: WR Carnell Warren (@carnw18) 2026 Class Signees - Player Breakdowns An Under Armour All-American Game selection Warren is a physical dependable target with strong red-zone value and the playmaking ability to swing momentum in an instant"  
[X Link](https://x.com/TarPitPod/status/1998454302071738378) [@TarPitPod](/creator/x/TarPitPod) 2025-12-09T18:06Z XXX followers, 4826 engagements