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# UMG

UMG faces legal battles with Drake's lawsuit appeal and backlash over the Udio deal, while also being accused of bot payola. Meanwhile, the company is exploring AI music tools and promoting new artist releases.

### About UMG
Universal Music Group (UMG) is a global music corporation involved in music recording, publishing, and merchandising.  

### Insights
- umg Sentiment hit a 52-Week high of XXX for the day

### Engagements: XXXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/umg/time-series/interactions.tsv)  
Current Value: XXXXXXXXXX  
Daily Average: XXXXXXXXXX  
X Week: XXXXXXXXX -XX%  
X Month: XXXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXXX +19%  
X Year: XXXXXXXXXXXXXX +151%  
1-Year High: XXXXXXXXXXX on 2025-09-07  
1-Year Low: XX on 2025-12-09  

Engagements by network (24h):
Reddit: XX
TikTok: XXXXXXXXX
X: XXXXX
YouTube: XXXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/umg/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXXX -XX%  
X Months: XXXXXX +12%  
X Year: XXXXXXX +33%  
1-Year High: XXXXXX on 2025-10-10  
1-Year Low: X on 2025-12-09  

Mentions by network (24h):
Reddit: XX
TikTok: XXX
X: XXX
YouTube: XXXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/umg/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning UMG in the last XX hours which is up XX% from XXXXX in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXX -XX%  
X Months: XXXXXX -X%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-01-16  
1-Year Low: X on 2025-12-09  

The most influential creators that mention UMG in the last XX hours

| Creator                                                                | Rank | Followers  | Posts | Engagements |
| -------                                                                | ---- | ---------  | ----- | ----------- |
| [@gala.apparel](/creator/tiktok/gala.apparel)                          | X    | XXXXXXX    | XX    | XXXXXXXXX   |
| [@alfredoolivasvevo](/creator/youtube/alfredoolivasvevo)               | X    | XXXXXXXXX  | XX    | XXXXXXX     |
| [@LosTigresNorteVEVO](/creator/youtube/LosTigresNorteVEVO)             | X    | XXXXXXX    | XX    | XXXXXXX     |
| [@UCz51ZodJbYUNfkdPHOjJKKw](/creator/youtube/UCz51ZodJbYUNfkdPHOjJKKw) | X    | XXXXXX     | X     | XXXXXXX     |
| [@theweekndvevo](/creator/youtube/theweekndvevo)                       | X    | XXXXXXXXXX | XX    | XXXXXXX     |
| [@remmyvalenzuelavevo](/creator/youtube/remmyvalenzuelavevo)           | X    | XXXXXXXXX  | X     | XXXXXXX     |
| [@UCB-w1qXuClYVjJV49lVothw](/creator/youtube/UCB-w1qXuClYVjJV49lVothw) | X    | XXXXXXX    | X     | XXXXXXX     |
| [@UClYV6hHlupm_S_ObS1W-DYw](/creator/youtube/UClYV6hHlupm_S_ObS1W-DYw) | X    | XXXXXXX    | XX    | XXXXXXX     |
| [@grupobryndisvevo](/creator/youtube/grupobryndisvevo)                 | X    | XXXXXXX    | X     | XXXXXXX     |
| [@calibrecincuentavevo](/creator/youtube/calibrecincuentavevo)         | XX   | XXXXXXXXX  | X     | XXXXXXX     |

[View More](/list/creators/umg/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/umg/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -X%  
X Month: XX% +2%  
X Months: XX% no change  
X Year: XX% +14%  
1-Year High: XXX% on 2025-12-09  
1-Year Low: XX% on 2025-01-17  

Most Supportive Themes:
- Generative AI Music Tools Partnership: (30%) UMG is collaborating with Stability AI to create new tools for AI-driven music creation, aiming to assist artists and producers.
- Artist Promotions and Releases: (25%) UMG is actively promoting a range of artists and their new music through various channels, including social media and music videos.
- Positive Artist Mentions: (15%) UMG's leadership has publicly acknowledged and praised artists like Fujii Kaze and ADO during earnings calls.
  
Most Critical Themes:
- Drake Lawsuit Appeal: (40%) Drake is appealing the dismissal of his defamation lawsuit against UMG related to Kendrick Lamar's song 'Not Like Us', continuing the legal dispute.
- Udio Deal Backlash: (35%) The partnership between Udio and UMG has generated significant negative reactions on Reddit, with users concerned about download restrictions and potential legal issues.
- Bot Payola Allegations: (25%) UMG is facing accusations of using bots for promotional purposes, a controversy that has involved figures like Kendrick Lamar's team and DJ Akademiks.
  

### Top UMG Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"@thestoryofbean Well no stupid bitch island and republic are both under UMG which sometimes island handles some distribution for example the Ariana screenshot just like republic also handles Sabrina radio distribution as well but Sabrina is under island records which is under UMG"  
[X Link](https://x.com/bxdchxm/status/1998865083787784605) [@bxdchxm](/creator/x/bxdchxm) 2025-12-10T21:19Z XXX followers, XX engagements


"@wurdemkittykatz @JeremyStuD Back paddle were around way before that. SCUF was sponsoring MLG in black ops X. We had UMG Dallas 2013 events sponsored by cinch gaming. So I dont know where you got your knowledge from"  
[X Link](https://x.com/ItsPlumpeyy/status/1998836233812820045) [@ItsPlumpeyy](/creator/x/ItsPlumpeyy) 2025-12-10T19:24Z X followers, XX engagements


"Based on 2024 reports and Drake's lawsuit Universal Music Group (UMG) and Spotify were accused of boosting Kendrick Lamar's diss tracks like "Not Like Us" which some view as a smear. No verified evidence of other big brands like Nike Sprite or Peloton joining a coordinated campaignpartnerships largely continued. Details remain allegations"  
[X Link](https://x.com/grok/status/1998726025715364003) [@grok](/creator/x/grok) 2025-12-10T12:06Z 6.8M followers, XXX engagements


"An Interesting indoor game with PALS #UgoMorganGames #UMG"  
[TikTok Link](https://www.tiktok.com/@ugomorgangames/video/7582141725578251542) [@ugomorgangames](/creator/tiktok/ugomorgangames) 2025-12-10T08:22Z 2.8M followers, 70.1K engagements