[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

# UMG

UMG faces ongoing legal battles with Drake's appeal and backlash over the Udio deal, while also exploring AI music creation tools with Stability AI.

### About UMG
Universal Music Group (UMG) is a global music corporation involved in music recording, publishing, and merchandising.  

### Insights
- umg Sentiment hit a 52-Week high of XXX for the day

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/umg/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXXX  
X Week: XXXXXXXXX -XX%  
X Month: XXXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXXX +18%  
X Year: XXXXXXXXXXXXXX +150%  
1-Year High: XXXXXXXXXXX on 2025-09-07  
1-Year Low: XX on 2025-12-09  

Engagements by network (24h):
TikTok: XXXXXX
X: XXXXX
YouTube: XXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/umg/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXXX -XX%  
X Months: XXXXXX +12%  
X Year: XXXXXXX +33%  
1-Year High: XXXXXX on 2025-10-10  
1-Year Low: X on 2025-12-09  

Mentions by network (24h):
TikTok: XX
X: XX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/umg/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning UMG in the last XX hours which is no change from in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXX -XX%  
X Months: XXXXXX -XXXX%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-01-16  
1-Year Low: X on 2025-12-09  

The most influential creators that mention UMG in the last XX hours

| Creator                                                              | Rank | Followers | Posts | Engagements |
| -------                                                              | ---- | --------- | ----- | ----------- |
| [@liltonyvevo](/creator/youtube/liltonyvevo)                         | X    | XXXXX     | X     | XXX         |
| [@danielcaesarvevo9144](/creator/youtube/danielcaesarvevo9144)       | X    | XXXXXX    | X     | XXX         |
| [@hardyvevo2876](/creator/youtube/hardyvevo2876)                     | X    | XXXXX     | X     | XX          |
| [@kidcudivevo](/creator/youtube/kidcudivevo)                         | X    | XXXXXXX   | X     | XX          |
| [@bankrollfreddievevo7212](/creator/youtube/bankrollfreddievevo7212) | X    | XXXXX     | X     | XX          |
| [@andyblackvevo](/creator/youtube/andyblackvevo)                     | X    | XXXXXXX   | X     | XX          |
| [@jamestwvevo](/creator/youtube/jamestwvevo)                         | X    | XXXXXX    | X     | XX          |
| [@toosii2xvevo](/creator/youtube/toosii2xvevo)                       | X    | XXXXXX    | X     | XX          |
| [@averyvevo](/creator/youtube/averyvevo)                             | X    | XXXXXX    | X     | X           |

[View More](/list/creators/umg/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:umg/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/umg/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -X%  
X Month: XXX% +18%  
X Months: XXX% +16%  
X Year: XXX% +30%  
1-Year High: XXX% on 2025-12-09  
1-Year Low: XX% on 2025-01-17  

Most Supportive Themes:
- Generative AI Music Tools Partnership: (30%) UMG is collaborating with Stability AI to create new tools for AI-driven music creation, aiming to assist artists and producers.
- Artist Promotions and Releases: (25%) UMG is actively promoting a range of artists and their new music through various channels, including social media and music videos.
- Positive Artist Mentions: (15%) UMG's leadership has publicly acknowledged and praised artists like Fujii Kaze and ADO during earnings calls.
  
Most Critical Themes:
- Drake Lawsuit Appeal: (40%) Drake is appealing the dismissal of his defamation lawsuit against UMG related to Kendrick Lamar's song 'Not Like Us', continuing the legal dispute.
- Udio Deal Backlash: (35%) The partnership between Udio and UMG has generated significant negative reactions on Reddit, with users concerned about download restrictions and potential legal issues.
- Bot Payola Allegations: (25%) UMG is facing accusations of using bots for promotional purposes, a controversy that has involved figures like Kendrick Lamar's team and DJ Akademiks.
  

### Top UMG Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"@LargeJunkBob @Fortnite I wish there was written proof that we watched him on that UMG broadcast and realized immediately that he was different. Instantly became my favorite commentator to listen to. Incredible seeing him now"  
[X Link](https://x.com/BrianStats1/status/1998135061275939177) [@BrianStats1](/creator/x/BrianStats1) 2025-12-08T20:58Z 20.9K followers, 2997 engagements


"The first COD commentator to get a skin in @Fortnite. I was introduced to Courage on the Bravo stream of UMG Orlando 2015 and to see what he has accomplished in the last decade is nothing short of incredible. Nov 2014 - Casts the first event of AW Nov 2015 - Promoted to main broadcast for the BO3 season Aug 2017 - Calls his first COD Champs Grand Finals Feb 2018 - Announces he is leaving MLG Mar 2018 - Joins OpTic Gaming as a content creator May 2019 - Joins XXX Thieves as a content creator July 2019 - Commentates the inaugural Fortnite World Cup April 2021 - Becomes Co-Owner of XXX Thieves"  
[X Link](https://x.com/BrianStats1/status/1998134067003609435) [@BrianStats1](/creator/x/BrianStats1) 2025-12-08T20:54Z 20.9K followers, 70.1K engagements


"@skyyhh Very high chance due to XX being signed to Sony and not UMG. Other than the Camilla Cabello tracks he has not released anything under UMG"  
[X Link](https://x.com/cwghant/status/1998110161446035645) [@cwghant](/creator/x/cwghant) 2025-12-08T19:19Z XXX followers, XXX engagements


"Universal Music Group is trading at its lowest EV/EBIT multiple since going public - $UMG Its share price can't gain any momentum (-7% since IPO). Net income doubled (15% CAGR) and revenue is up XX% (11% CAGR) since IPO"  
[X Link](https://x.com/ReneSellmann/status/1997751204177400190) [@ReneSellmann](/creator/x/ReneSellmann) 2025-12-07T19:32Z 10.7K followers, 26.6K engagements