[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

# The Ordinary

The Ordinary's engagements have surged by XXXXXX% to a 52-week high, driven by strong social media activity around product reviews and promotions. Recent posts highlight new product launches and comparisons to other brands, indicating a significant boost in consumer interest.

### About The Ordinary
The Ordinary is a brand known for its effective and affordable skincare products, particularly serums and treatments.  

### Insights
- the ordinary engagements is up XXXXXX% from the previous week.
- the ordinary Engagements hit a 52-Week high of XXXXXXXXXX for the day

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:the-ordinary/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/the-ordinary/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXXX +446%  
X Month: XXXXXXXXXXX +85%  
X Months: XXXXXXXXXXXXX -XX%  
X Year: XXXXXXXXXXXXX +69%  
1-Year High: XXXXXXXXXX on 2025-12-06  
1-Year Low: XXX on 2025-11-06  

Engagements by network (24h):
News: XXXXX
Reddit: XXXXX
TikTok: XXXXXXXXX
X: XXXXXXX
YouTube: XXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:the-ordinary/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/the-ordinary/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXXX +16%  
X Months: XXXXXX +85%  
X Year: XXXXXXX +107%  
1-Year High: XXXXX on 2025-10-21  
1-Year Low: XX on 2025-11-06  

Mentions by network (24h):
News: XX
Reddit: XXX
TikTok: XXXXXX
X: XXXXX
YouTube: XXXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:the-ordinary/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/the-ordinary/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning The Ordinary in the last XX hours which is down XX% from XXXXX in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX -XX%  
X Month: XXXXXX +8%  
X Months: XXXXXX +86%  
X Year: XXXXXX +83%  
1-Year High: XXXXX on 2025-09-29  
1-Year Low: XX on 2025-11-06  

The most influential creators that mention The Ordinary in the last XX hours

| Creator                                                | Rank | Followers | Posts | Engagements |
| -------                                                | ---- | --------- | ----- | ----------- |
| [@abcds9632](/creator/youtube/abcds9632)               | X    | XXXXXX    | XX    | XXXXXXX     |
| [@manelparletrop](/creator/tiktok/manelparletrop)      | X    | XXXXXXXXX | X     | XXXXXXX     |
| [@youlolgma](/creator/youtube/youlolgma)               | X    | XXXXXXXXX | XXX   | XXXXXXX     |
| [@rainaiscrazy](/creator/tiktok/rainaiscrazy)          | X    | XXXXXXXXX | X     | XXXXXXX     |
| [@theordinary](/creator/tiktok/theordinary)            | X    | XXXXXXXXX | XX    | XXXXXXX     |
| [@bedside_convo](/creator/tiktok/bedside_convo)        | X    | XXXXXX    | X     | XXXXXX      |
| [@melliartschool](/creator/youtube/melliartschool)     | X    | XXXXXXXXX | X     | XXXXXX      |
| [@damntoons](/creator/youtube/damntoons)               | X    | XXXXXXXXX | X     | XXXXXX      |
| [@inventorunknowns](/creator/youtube/inventorunknowns) | X    | XXXXXX    | X     | XXXXXX      |
| [@dfiftyd50](/creator/tiktok/dfiftyd50)                | XX   | XXXXXX    | X     | XXXXXX      |

[View More](/list/creators/the-ordinary/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:the-ordinary/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/the-ordinary/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% no change  
X Month: XX% +4%  
X Months: XX% +18%  
X Year: XX% +11%  
1-Year High: XX% on 2025-05-05  
1-Year Low: XX% on 2025-06-11  

Most Supportive Themes:
- Skincare Routines & Product Reviews: (60%) Users are sharing their daily and nightly skincare routines, often featuring The Ordinary products, and providing reviews on their effectiveness for various skin concerns like acne, hyperpigmentation, and anti-aging.
- Product Comparisons & Dupes: (25%) Content creators are comparing The Ordinary products to other brands, highlighting 'dupes' or affordable alternatives, and discussing the efficacy and ingredient differences.
- Brand Promotions & Sales: (10%) Posts include announcements of sales, special offers, and promotions related to The Ordinary products, often encouraging users to take advantage of deals.
  
Most Critical Themes:
- Economic & Political Commentary: (5%) A small but notable portion of posts use 'ordinary' in a metaphorical sense to discuss economic disparities, political situations, or societal issues, contrasting them with the experiences of the average person.
  

### Top The Ordinary News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"The Ordinary $XX Serum Trio That Smooths Brightens And Hydrates HuffPost Life"  
[News Link](https://www.huffpost.com/entry/the-ordinary-serum-favorites-set-amazon_l_69370978e4b013f1f7d25d1d) [@HuffPost](/creator/x/HuffPost) 2025-12-08T19:18Z 228.6M followers, XXX engagements


"pyramidiots The Independent The Independent"  
[News Link](https://www.independent.co.uk/life-style/pyramidiots-1247987.html) [@Independent](/creator/x/Independent) 2025-09-17T18:45Z 228.6M followers, 485.5K engagements


"Founder of skincare brand Deciem Brandon Truaxe dead at 40"  
[News Link](https://www.bbc.com/news/world-us-canada-46954582) [@BBCNews](/creator/x/BBCNews) 2025-04-14T21:00Z 15M followers, 294.4K engagements


"Deciem founder Brandon Truaxe the brain behind The Ordinary brand dies aged XX Canada The Guardian"  
[News Link](https://www.theguardian.com/world/2019/jan/22/deciem-founder-brandon-truaxe-the-brain-behind-the-ordinary-brand-dies-aged-40) [@guardian](/creator/x/guardian) 2025-04-14T21:00Z 228.6M followers, 294.4K engagements



### Top The Ordinary Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"First the salicylic acid cleanser isnt suitable for everyday use . Get something gentle and mild like simple refreshing face wash Ditch the sunscreen. Nivea or Biore uv are affordable and good I wont recommend anything from Estelin . Alpha Arbutin from beauty of joseon or the ordinary is fine Since you have oily acne prone skinn you should also add Azelaic acid . The one from Anua is good"  
[X Link](https://x.com/OlayemiKomolaf4/status/1998471322234392929) [@OlayemiKomolaf4](/creator/x/OlayemiKomolaf4) 2025-12-09T19:14Z 11.5K followers, 8845 engagements


"The Best TV Shows of 2025: #Andor Andor was all about the ordinary people who make political movements work and wont be remembered by history. The Disney+ series made these fictional people so complete in such a short period of time and within a framework as historically constricting as a blockbuster franchise that it deserves to be remembered as the show of the year if not the decade so far"  
[X Link](https://x.com/Variety/status/1998446544820089087) [@Variety](/creator/x/Variety) 2025-12-09T17:36Z 3M followers, 281.1K engagements


"new clean girl essential just dropped 🤝 LASH CURL FINISHER OUT NOW #theordinary #lashcurl #new #clearlashgel"  
[TikTok Link](https://www.tiktok.com/@theordinary/video/7581912784187739399) [@theordinary](/creator/tiktok/theordinary) 2025-12-09T17:34Z 1.9M followers, 238.9K engagements


"today was a very long (but very fun) one. thanks to everyone involved @drinkpoppi @CeraVe @downeastcoffee @Drunk Elephant @TULA skincare @The Ordinary @stokcoldbrew @Chobani @maplehillcreamery @currentbody @Emergen-C @LAVANT COLLECTIVE @Bergdorf Goodman @Randys Donuts"  
[TikTok Link](https://www.tiktok.com/@erinharperr/video/7581874029552848159) [@erinharperr](/creator/tiktok/erinharperr) 2025-12-09T15:04Z 166.7K followers, 14.2K engagements