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# TBWA

BREAKING: Omnicom's potential acquisition of IPG could lead to DDB merging into TBWA, reshaping the advertising landscape. Social media buzz highlights industry consolidation and creative work.

### About TBWA
TBWA is a global advertising agency known for its creative campaigns and strategic brand building.  

### Insights
- TBWA sentiment is up XXXXX% from the previous week.
- TBWA engagements is up XXXXX% from the previous week.

### Engagements: XXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:tbwa/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/tbwa/time-series/interactions.tsv)  
Current Value: XXXXXXX  
Daily Average: XXXXXX  
X Week: XXXXXXX +19%  
X Month: XXXXXXXXX -XX%  
X Months: XXXXXXXXXX +785%  
X Year: XXXXXXXXXX +626%  
1-Year High: XXXXXXX on 2025-07-13  
1-Year Low: XXX on 2025-05-10  

Engagements by network (24h):
Reddit: XX
TikTok: XXXXXX
X: XXX
YouTube: XXXXXX

  
  
### Mentions: XX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:tbwa/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/tbwa/time-series/posts_active.tsv)  
Current Value: XX  
Daily Average: XX  
X Week: XXX -XXXX%  
X Month: XXX +4.80%  
X Months: XXXXX -XX%  
X Year: XXXXX +73%  
1-Year High: XXX on 2025-04-06  
1-Year Low: X on 2025-04-20  

Mentions by network (24h):
Reddit: X
TikTok: XX
X: XX
YouTube: XX

  
  
### Creators: XX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:tbwa/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/tbwa/time-series/contributors_active.tsv)  
XX unique social accounts have posts mentioning TBWA in the last XX hours which is down XX% from XX in the previous XX hours
Daily Average: XX  
X Week: XXX +0.93%  
X Month: XXX +19%  
X Months: XXX -XX%  
X Year: XXXXX +49%  
1-Year High: XXX on 2025-04-06  
1-Year Low: X on 2025-04-20  

The most influential creators that mention TBWA in the last XX hours

| Creator                                                        | Rank | Followers | Posts | Engagements |
| -------                                                        | ---- | --------- | ----- | ----------- |
| [@BestMediaInfo](/creator/twitter/BestMediaInfo)               | X    | XXXXXX    | X     | X           |
| [@Storyboard18_](/creator/twitter/Storyboard18_)               | X    | XXXXXX    | X     | X           |
| [@UralaInternationalPH](/creator/youtube/UralaInternationalPH) | X    |           | X     | X           |

[View More](/list/creators/tbwa/100)
  
  
### Sentiment: XXX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:tbwa/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/tbwa/time-series/sentiment.tsv)  
Current Value: XXX%  
Daily Average: XX%  
X Week: XXX% +11%  
X Month: XXX% no change  
X Months: XXX% +10%  
X Year: XXX% +19%  
1-Year High: XXX% on 2025-01-12  
1-Year Low: XX% on 2025-01-14  

Most Supportive Themes:
- Campaigns and Content Creation: (40%) TBWA is actively producing various campaigns and content for clients like Telstra, Winamax, and McDonald's, showcasing their creative output and client partnerships.
- Industry Recognition and Features: (30%) TBWA's executives and employees are being featured in industry-related content on YouTube, highlighting their thought leadership and presence within the advertising world.
- Client Success and Awards: (20%) A site TBWA worked on as a freelancer won a Reddot award for Brands & Communication, indicating successful client collaborations and recognition for their work.
  
Most Critical Themes:
- Potential Mergers and Acquisitions: (70%) Reports suggest that following Omnicom's potential acquisition of IPG, the DDB brand could be retired or merged into TBWA, indicating significant industry consolidation.
- Industry Consolidation and Competition: (30%) The potential Omnicom x IPG merger, creating the world's largest advertising company, could lead to consolidation around key networks like BBDO, McCann, and TBWA, impacting the competitive landscape.
  

### Top TBWA Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"KFC 'Taste Rules' by Tbwa Raad 2025 commercial"  
[YouTube Link](https://youtube.com/watch?v=G9dcV7kPyg4) [@bullnbear](/creator/youtube/bullnbear) 2025-12-09T18:00Z 4680 followers, XX engagements


"McDonalds Netherlands uses Al to make Christmas ads criticised"  
[YouTube Link](https://youtube.com/watch?v=8mwAS_51KYk) [@ink_freedom_media](/creator/youtube/ink_freedom_media) 2025-12-09T13:40Z XXX followers, XX engagements


"Billboard Champion Price Markdown CGI Video"  
[YouTube Link](https://youtube.com/watch?v=HjbNHcPV8Wg) [@uralainternationalph](/creator/youtube/uralainternationalph) 2025-12-09T04:58Z X followers, X engagements


"DDB is being folded into TBWA under Omnicom's restructuring of Omnicom-IPG announced in late 2025. As a sort of homage we recover some of their more relevant work. Directed by Adam Berg DOP Frederick Bkar EP Daniel Bergman"  
[X Link](https://x.com/VidLink_App/status/1997943054247072229) [@VidLink_App](/creator/x/VidLink_App) 2025-12-08T08:15Z XX followers, XX engagements