# Tarte

Tarte Cosmetics sees a surge in creator activity and mentions, with TikTok leading the charge in engagements. Despite a dip in overall creator numbers, positive sentiment remains high, driven by popular product features and collaborations.

### About Tarte
Tarte Cosmetics is a beauty brand specializing in makeup and skincare products.  

### Insights
- tarte creators is up 180.6% from the previous year.
- tarte mentions is up 224.94% from the previous year.
- tarte posts created is up 97.48% from the previous week.

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/tarte/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [----------] -41%  
[--] Month: [-----------] -46%  
[--] Months: [-------------] +101%  
[--] Year: [-------------] +123%  
1-Year High: [-----------] on 2025-12-06  
1-Year Low: [---------] on 2025-04-09  

Engagements by network (24h):
Instagram: [------]
YouTube: [-------]
X: [-------]
TikTok: [---------]
News: [---]
Reddit: [-----]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/tarte/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
[--] Week: [-----] +25%  
[--] Month: [-----] +32%  
[--] Months: [------] +45%  
[--] Year: [------] +225%  
1-Year High: [-----] on 2025-12-20  
1-Year Low: [---] on 2025-02-22  

Mentions by network (24h):
Instagram: [--]
YouTube: [---]
X: [---]
TikTok: [---]
News: [--]
Reddit: [---]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/tarte/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning Tarte in the last [--] hours which is down 7.50% from [-----] in the previous [--] hours
Daily Average: [---]  
[--] Week: [-----] +28%  
[--] Month: [-----] +39%  
[--] Months: [------] +51%  
[--] Year: [------] +181%  
1-Year High: [-----] on 2025-12-20  
1-Year Low: [---] on 2025-02-22  

The most influential creators that mention Tarte in the last [--] hours

| Creator                                                         | Rank | Followers  | Posts | Engagements |
| -------                                                         | ---- | ---------  | ----- | ----------- |
| [@kelliecrowther](/creator/tiktok/kelliecrowther)               | [--]    |            | [--]     | [-------]     |
| [@abbey.kline](/creator/tiktok/abbey.kline)                     | [--]    | [------]     | [--]     | [-------]     |
| [@bryleearmstrong_](/creator/tiktok/bryleearmstrong_)           | [--]    | [-------]    | [--]     | [-------]     |
| [@rachelmadisoncarlisle](/creator/tiktok/rachelmadisoncarlisle) | [--]    | [-------]    | [--]    | [-------]     |
| [@bossbellaaa](/creator/tiktok/bossbellaaa)                     | [--]    | [------]     | [--]     | [-------]     |
| [@taroxtarte](/creator/twitter/taroxtarte)                      | [--]    | [------]     | [--]    | [------]      |
| [@thejimcoilys](/creator/tiktok/thejimcoilys)                   | [--]    | [------]     | [--]     | [------]      |
| [@colleen_fusco](/creator/tiktok/colleen_fusco)                 | [--]    | [------]     | [--]     | [------]      |
| [@izzysantulli](/creator/tiktok/izzysantulli)                   | [--]    | [-------]    | [--]     | [------]      |
| [@upediashorts](/creator/youtube/upediashorts)                  | [--]   | [----------] | [--]    | [------]      |

[View More](/list/creators/tarte/100)
  
  
### Sentiment: 86%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/tarte/time-series/sentiment.tsv)  
Current Value: 86%  
Daily Average: 87%  
[--] Week: 83% -1%  
[--] Month: 83% -7%  
[--] Months: 83% -15%  
[--] Year: 83% -13%  
1-Year High: 100% on 2025-02-28  
1-Year Low: 23% on 2025-09-07  

Most Supportive Themes:
- Tarte Cosmetics Product Features: (60%) Posts highlight specific Tarte products like tubing mascara, shape tape concealer, and maracuja juicy lip plump, indicating strong product recognition and positive user experiences.
- Tarte Collaborations and Events: (25%) Mentions of collaborations (e.g., Tarte x Vidya Diwali collection) and event-related content (e.g., red carpet glam) show Tarte's active engagement with influencers and cultural moments.
- Makeup Tutorials and Hauls: (15%) Numerous posts feature makeup tutorials and hauls that include Tarte products, demonstrating their integration into everyday beauty routines and popular content formats.
  
Most Critical Themes:
- Sentiment Analysis: (0.7%) While sentiment is near a 52-week high, the low mention and creator counts suggest a potential disconnect between positive sentiment and overall social buzz.
- Brand Mentions and Creator Activity: (0.3%) A 52-week low in mentions and creator activity could indicate a temporary dip in organic conversation or a shift in how creators are discussing the brand.
  

### Top Tarte Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"260214 SMTOWN in Bangkok #SHOTARO # # # #RIIZE #"  
[X Link](https://x.com/taroxtarte/status/2022705860406124592) [@taroxtarte](/creator/x/taroxtarte) 2026-02-14T16:13Z 30.1K followers, [----] engagements


"@popsm0kes I am the queen of brown mascara Okay so: - Tarte tubing mascara + primer = Mega long + thick lashes - Lancme Idole = natural look - Kylie Kylash = my all time fave - Essence lash without limits = amazing lengthening - glossier tubing mascara = natural look"  
[X Link](https://x.com/IamLaLunaa/status/2022687819941187801) [@IamLaLunaa](/creator/x/IamLaLunaa) 2026-02-14T15:02Z [----] followers, [---] engagements


"I'm currently having a slice of Tarte Tatin and a cup of tea. That is all"  
[X Link](https://x.com/archer_rs/status/2022671548197580899) [@archer_rs](/creator/x/archer_rs) 2026-02-14T13:57Z 117.1K followers, [----] engagements


"@JackProphete @slessard2000 Y'a [--] clips d'AOC de cette mme confrence o elle fait plein de sens (agree or disagree with her) Mais ts choisi le clip de [--] secondes pour la traiter de tarte. Je te rappelle que tu as dj vot pour Maxime Bernier et je ne t'ai jamais vu le traiter d'esti d'pais AOC on the Democratic Party abandoning working people: "And after I was elected I remember I was crossing this threshold. And there was this closed door meeting of many high ranking Democratic Party officials people that you see in the news and all of that. And they they https://t.co/C2EmMVNHRy AOC on the"  
[X Link](https://x.com/VezoVezir/status/2022667351238365650) [@VezoVezir](/creator/x/VezoVezir) 2026-02-14T13:40Z [----] followers, [---] engagements

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