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# Tarte

Tarte Cosmetics is rumored to be releasing a Shape Tape Foundation, with clues emerging on Twitter. Additionally, a recent product launch on Martin Luther King Day has drawn criticism for being perceived as exclusionary.

### About Tarte
Tarte Cosmetics is a beauty brand specializing in makeup and skincare products.  

### Insights
- tarte engagements is up XXXXX% from the previous week.
- tarte Creators hit a 52-Week high of XXXXX for the day
- tarte Creators hit an all time of XXXXX for the day
- tarte Mentions hit a 52-Week high of XXXXX for the day
- tarte Mentions hit an all time of XXXXX for the day
- tarte Engagements hit a 52-Week high of XXXXXXXXXXX for the day
- tarte Engagements hit an all time of XXXXXXXXXXX for the day

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/tarte/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXXX +429%  
X Month: XXXXXXXXXXX +189%  
X Months: XXXXXXXXXXX +13%  
X Year: XXXXXXXXXXXXX +27%  
1-Year High: XXXXXXXXXXX on 2025-12-06  
1-Year Low: XXXXXXX on 2025-09-01  

Engagements by network (24h):
News: XXX
Reddit: XXXXX
TikTok: XXXXXXXXX
X: XXXXXX
YouTube: XXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/tarte/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX +16%  
X Months: XXXXXX +59%  
X Year: XXXXXX +144%  
1-Year High: XXXXX on 2025-12-10  
1-Year Low: XXX on 2025-01-08  

Mentions by network (24h):
News: XX
Reddit: XXXXX
TikTok: XXXXXX
X: XXX
YouTube: XXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/tarte/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Tarte in the last XX hours which is down XXXX% from XXXXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX +5.20%  
X Months: XXXXXX +61%  
X Year: XXXXXX +110%  
1-Year High: XXXXX on 2025-12-10  
1-Year Low: XXX on 2025-01-08  

The most influential creators that mention Tarte in the last XX hours

| Creator                                                   | Rank | Followers | Posts | Engagements |
| -------                                                   | ---- | --------- | ----- | ----------- |
| [@justprestyn](/creator/tiktok/justprestyn)               | X    | XXXXXXX   | X     | XXXXXXX     |
| [@just.jully](/creator/tiktok/just.jully)                 | X    | XXXXXXX   | X     | XXXXXXX     |
| [@peytonxblack](/creator/tiktok/peytonxblack)             | X    | XXXXXX    | X     | XXXXXXX     |
| [@khushhyyy](/creator/tiktok/khushhyyy)                   | X    | XXXXXX    | X     | XXXXXXX     |
| [@stanleynnarah](/creator/youtube/stanleynnarah)          | X    | XXXXXXX   | X     | XXXXXX      |
| [@theresa360](/creator/tiktok/theresa360)                 | X    | XXXXXXXXX | X     | XXXXXX      |
| [@influencedqueens](/creator/tiktok/influencedqueens)     | X    | XXXXXXX   | X     | XXXXXX      |
| [@mendoza_renovation](/creator/tiktok/mendoza_renovation) | X    | XXXXXXXXX | X     | XXXXXX      |
| [@rileysaurage](/creator/tiktok/rileysaurage)             | X    | XXXXXXXXX | X     | XXXXXX      |
| [@unfiltered_beauty](/creator/tiktok/unfiltered_beauty)   | XX   | XXXXXX    | X     | XXXXXX      |

[View More](/list/creators/tarte/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:tarte/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/tarte/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% no change  
X Month: XX% +10%  
X Months: XX% +1%  
X Year: XX% +6%  
1-Year High: XX% on 2024-12-21  
1-Year Low: XX% on 2025-03-18  

Most Supportive Themes:
- Tarte Cosmetics Product Features: (60%) Posts highlighting specific Tarte products like the tubing mascara, shape tape concealer, and maracuja juicy lip plump are common, indicating strong product recognition and positive user experiences.
- Tarte Collaborations and Events: (25%) Mentions of collaborations, such as the Tarte x Vidya Diwali collection, and event-related content like red carpet glam, show Tarte's active engagement with influencers and cultural moments.
- Makeup Tutorials and Hauls: (15%) Numerous posts feature makeup tutorials and hauls that include Tarte products, demonstrating their integration into everyday beauty routines and popular content formats.
  
Most Critical Themes:
- Sentiment Analysis: (70%) While sentiment is near a 52-week high, the low mention and creator counts suggest a potential disconnect between positive sentiment and overall social buzz.
- Brand Mentions and Creator Activity: (30%) A 52-week low in mentions and creator activity could indicate a temporary dip in organic conversation or a shift in how creators are discussing the brand.
  

### Top Tarte News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Tarte Shape Tape Foundation Could Be Coming According To This Twitter Clue"  
[News Link](https://www.bustle.com/p/tarte-shape-tape-foundation-could-be-coming-according-to-this-twitter-clue-29722) [@KMBorovic](/creator/x/KMBorovic) 2024-01-05T15:45Z XXX followers, 159.4K engagements


"Is Tarte Coming Out With Shape Tape Foundation Here Are All The Clues So Far"  
[News Link](https://www.bustle.com/p/is-tarte-coming-out-with-shape-tape-foundation-here-are-all-the-clues-so-far-7743836) [@KMBorovic](/creator/x/KMBorovic) 2024-01-05T15:45Z XXX followers, 159.4K engagements


"Tarte Cosmetics launches product almost entirely for white people on Martin Luther King day The Independent The Independent"  
[News Link](https://www.independent.co.uk/life-style/tarte-cosmetics-foundations-white-people-mlk-martin-luther-king-day-a8163026.html) [@Independent](/creator/x/Independent) 2024-01-05T15:45Z 228.6M followers, 159.4K engagements



### Top Tarte Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"@tarte cosmetics @Maureen Kelly Maybe I'll have my address wrong 🫣🤷🏻♀😜 ##tartecosmetics##trippinwithtarte##maureenkelly##tarte##pickme"  
[TikTok Link](https://www.tiktok.com/@rachel_bynum/video/7582064603497057550) [@rachel_bynum](/creator/tiktok/rachel_bynum) 2025-12-10T03:23Z 528.7K followers, 19.4K engagements


"Bro comes at the right time and saves Maha. #anime #shorts #trailer#TheWorldsFinestAssassin"  
[YouTube Link](https://youtube.com/watch?v=JG1boktVQL4) [@demon](/creator/youtube/demon) 2025-12-10T01:31Z 9450 followers, 32.5K engagements


"I WAS NOT EXPECTING THAT AT ALL 😭 Thank youuuu @tarte cosmetics @Maureen Kelly 🥹💜 #trippinwithtarte #tarte #pr #unboxing"  
[TikTok Link](https://www.tiktok.com/@ginab.xo/video/7582011240151649550) [@ginab.xo](/creator/tiktok/ginab.xo) 2025-12-09T23:56Z 776.4K followers, 16.9K engagements


"Still Feels Fake So grateful so excited so unprepared emotionally for this level of pretty @tarte cosmetics #fyp #viral #tarte #turksandcaicos #relateable"  
[TikTok Link](https://www.tiktok.com/@mama_darnell/video/7582008058814008631) [@mama_darnell](/creator/tiktok/mama_darnell) 2025-12-09T23:44Z 177.3K followers, 120.6K engagements