# Sunderland A.F.C.

Sunderland Sporting Director Kristjaan Speakman is leaving the club, with Director of Football Florent Ghisolfi taking over. Meanwhile, news of player injuries, like Bruno Guimaraes's hamstring tear, continues to generate significant social media buzz.

### About Sunderland A.F.C.
Sunderland A.F.C. is a professional football club based in Sunderland, England.  

### Insights
- Sunderland A.F.C. creators is up 80.72% from the previous week.
- Sunderland A.F.C. engagements is up 43.25% from the previous week.
- Sunderland A.F.C. mentions is up 254.04% from the previous year.
- Sunderland A.F.C. posts created is up 263.68% from the previous year.

### Engagements: [----------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:sunderland/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/sunderland/time-series/interactions.tsv)  
Current Value: [----------]  
Daily Average: [----------]  
[--] Week: [-----------] +43%  
[--] Month: [-----------] +2.50%  
[--] Months: [-------------] +93%  
[--] Year: [-------------] +253%  
1-Year High: [----------] on 2025-10-25  
1-Year Low: [-------] on 2025-04-04  

Engagements by network (24h):
Reddit: [-----]
News: [-------]
YouTube: [---------]
Instagram: [-----]
X: [---------]
TikTok: [---------]

  
  
### Mentions: [------] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:sunderland/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/sunderland/time-series/posts_active.tsv)  
Current Value: [------]  
Daily Average: [-----]  
[--] Week: [------] +83%  
[--] Month: [------] +47%  
[--] Months: [-------] +225%  
[--] Year: [-------] +254%  
1-Year High: [------] on 2025-11-09  
1-Year Low: [---] on 2025-05-01  

Mentions by network (24h):
Reddit: [---]
News: [--]
YouTube: [-----]
Instagram: [--]
X: [-----]
TikTok: [-----]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:sunderland/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/sunderland/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning Sunderland A.F.C. in the last [--] hours which is down 15% from [-----] in the previous [--] hours
Daily Average: [-----]  
[--] Week: [------] +81%  
[--] Month: [------] +41%  
[--] Months: [-------] +150%  
[--] Year: [-------] +211%  
1-Year High: [------] on 2025-11-09  
1-Year Low: [---] on 2025-05-01  

The most influential creators that mention Sunderland A.F.C. in the last [--] hours

| Creator                                                 | Rank | Followers  | Posts | Engagements |
| -------                                                 | ---- | ---------  | ----- | ----------- |
| [@David_Ornstein](/creator/twitter/David_Ornstein)      | [--]    | [---------]  | [--]     | [-------]     |
| [@SunderlandAFC](/creator/twitter/SunderlandAFC)        | [--]    | [---------]  | [---]   | [-------]     |
| [@upediashorts](/creator/youtube/upediashorts)          | [--]    | [----------] | [---]   | [-------]     |
| [@sunderlandafc](/creator/tiktok/sunderlandafc)         | [--]    | [---------]  | [---]   | [-------]     |
| [@AdamFulwell_](/creator/twitter/AdamFulwell_)          | [--]    | [------]     | [--]     | [-------]     |
| [@halftimehoax](/creator/tiktok/halftimehoax)           | [--]    | [------]     | [--]     | [-------]     |
| [@SkySports_Keith](/creator/twitter/SkySports_Keith)    | [--]    | [-------]    | [--]     | [-------]     |
| [@1rislovers](/creator/tiktok/1rislovers)               | [--]    | [-----]      | [--]    | [-------]     |
| [@arsenal](/creator/youtube/arsenal)                    | [--]    | [---------]  | [--]    | [-------]     |
| [@tntsportsfootball](/creator/tiktok/tntsportsfootball) | [--]   | [---------]  | [--]     | [-------]     |

[View More](/list/creators/sunderland/100)
  
  
### Sentiment: 76%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:sunderland/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/sunderland/time-series/sentiment.tsv)  
Current Value: 76%  
Daily Average: 78%  
[--] Week: 79% -3%  
[--] Month: 73% no change  
[--] Months: 73% -13%  
[--] Year: 73% -11%  
1-Year High: 97% on 2025-05-03  
1-Year Low: 32% on 2025-04-11  

Most Supportive Themes:
- Premier League Performance: (40%) Sunderland's current standing and performance in the Premier League, including points, wins, and overall league position.
- Player Focus: (30%) Discussions centered on individual players, encompassing both new signings and past club legends.
- Club Rivalries and Comparisons: (20%) Analysis and commentary on Sunderland's rivalries with other football clubs, such as Newcastle and Manchester United.
  
Most Critical Themes:
- Managerial Stability and Tactics: (60%) Concerns and debates surrounding the club's management, tactical decisions, and overall playing style.
- Financial Investment and Spending: (40%) Discussions related to the club's financial health, including transfer market spending and the value of investments.
  

### Top Sunderland A.F.C. News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"Newcastle Uniteds Bruno Guimaraes expected to be out 6-10 weeks with hamstring injury - The Athletic The Brazil international is set to miss at least eight fixtures across all competitions including the Tyne-Wear derby against Sunderland"  
[News Link](https://www.nytimes.com/athletic/7046128/2026/02/14/newcastle-bruno-guimaraes-injury-how-long/) [@TheAthletic](/creator/x/TheAthletic) 2026-02-14T08:53Z 724.6K followers, [----] engagements


"Liverpool player ratings vs Sunderland: 8/10s shine despite serious injury Football Sport Express.co.uk SUNDERLAND 0-1 LIVERPOOL: The Reds bounced back as a long-standing record fell at the Stadium of Light"  
[News Link](https://www.express.co.uk/sport/football/2169823/Liverpool-Sunderland-player-ratings-Wirtz-Endo) [@Daily_Express](/creator/x/Daily_Express) 2026-02-13T23:13Z 997.7K followers, [---] engagements


"Ex-Premier League star with almost [---] appearances makes shock transfer to eighth-tier side - The Mirror Former Newcastle and Sunderland star Jack Colback had been without a club since his exit from Queens Park Rangers but the midfielder has now made a shock return to football"  
[News Link](https://www.mirror.co.uk/sport/football/news/premier-league-non-league-newcastle-36719553) [@DailyMirror](/creator/x/DailyMirror) 2026-02-13T16:45Z 1.3M followers, [----] engagements


"Sunderland sporting director Kristjaan Speakman to leave club - The Athletic The departure is a board of directors decision to move forward without him"  
[News Link](https://www.nytimes.com/athletic/7044218/2026/02/13/kristjaan-speakman-sunderland-leave/) [@TheAthletic](/creator/x/TheAthletic) 2026-02-13T11:28Z 724.6K followers, 1.6M engagements



### Top Sunderland A.F.C. Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Slot: "There will always be noise on the outside especially when we have setbacks and tough moments but the noise from our fans at Sunderland could not have been more positive and supportive"  
[X Link](https://x.com/AnfieldEdition/status/2022647383457223006) [@AnfieldEdition](/creator/x/AnfieldEdition) 2026-02-14T12:21Z 516.4K followers, 12.3K engagements


"Kristjaan Speakman Joined #SAFC in [----] with a squad value of 11.5M (4th in league one). He then left Sunderland in [----] with a squad value of 327M (Currently 11th in the Premier League). 💰 Thats a 315M increase over [--] seasons. Incredible job 👏🏼 @Transfermarkt Sunderland AFC today confirms that Sporting Director Kristjaan Speakman has left the Club with immediate effect. Everyone at SAFC thanks Kristjaan for his contribution and wishes him every success for the future. Sunderland AFC today confirms that Sporting Director Kristjaan Speakman has left the Club with immediate effect. Everyone"  
[X Link](https://x.com/AdamFulwell_/status/2022636568146591887) [@AdamFulwell_](/creator/x/AdamFulwell_) 2026-02-14T11:38Z 94.9K followers, 285K engagements


"We can confirm that our Barclays WSL2 fixture against Sunderland has been postponed. Details on the rescheduled fixture will be confirmed in due course"  
[X Link](https://x.com/NFFCWomen/status/2022613537240027518) [@NFFCWomen](/creator/x/NFFCWomen) 2026-02-14T10:07Z 24K followers, 13.6K engagements


"🥴 ❌ Bruno Guimares has been ruled out for 6-8 WEEKS with a hamstring tear.  The Newcastle captain sustained the injury against Tottenham on Tuesday and is set to miss the next [--] games. 👨🏻⚕ A scan on Wednesday revealed the extent of the injury. 🙏🏻 #NUFC are hopeful the 28-year-old will be back after the March international break but he will miss the derby vs Sunderland and the Champions League last [--] should Newcastle get past Qarabag"  
[X Link](https://x.com/SkySports_Keith/status/2022606082737139854) [@SkySports_Keith](/creator/x/SkySports_Keith) 2026-02-14T09:37Z 243.4K followers, 82.7K engagements

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