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# Sony Music

Sony Music sees a massive XXXXX% surge in engagements, driven by YouTube's astronomical numbers and a celebratory campaign for the movie 'Bigil'. Meanwhile, SB19's award win adds to the positive buzz.

### About Sony Music
Sony Music is a global music entertainment company.  

### Insights
- sony music creators is up XXXXX% from the previous week.
- sony music engagements is up 8211.09% from the previous week.
- sony music mentions is up 1552.58% from the previous X months.
- sony music posts created is up XXX% from the previous week.

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:sony-music/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/sony-music/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXXX  
X Week: XXXXXXXXXXX +8,211%  
X Month: XXXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXXX -XXXX%  
X Year: XXXXXXXXXXXXXX +146%  
1-Year High: XXXXXXXXXXX on 2025-09-07  
1-Year Low: XXX on 2025-11-14  

Engagements by network (24h):
Reddit: X
TikTok: XXXXXX
X: XXX
YouTube: XXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:sony-music/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/sony-music/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXXX +83%  
X Month: XXXXXX +128%  
X Months: XXXXXX +465%  
1-Year High: XXXXXX on 2025-10-19  
1-Year Low: XX on 2025-11-14  

Mentions by network (24h):
Reddit: X
TikTok: XX
X: XX
YouTube: XXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:sony-music/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/sony-music/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Sony Music in the last XX hours which is no change from in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX +50%  
X Month: XXXXX +0.68%  
X Months: XXXXXX +269%  
1-Year High: XXXXX on 2025-10-19  
1-Year Low: XX on 2025-11-14  

The most influential creators that mention Sony Music in the last XX hours

| Creator                                        | Rank | Followers | Posts | Engagements |
| -------                                        | ---- | --------- | ----- | ----------- |
| [@musicchannel](/creator/youtube/musicchannel) | X    | XXX       | X     | XX          |

[View More](/list/creators/sony-music/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:sony-music/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/sony-music/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -X%  
X Month: XXX% +9%  
X Months: XXX% +8%  
X Year: XXX% +8%  
1-Year High: XXX% on 2025-10-29  
1-Year Low: XX% on 2025-07-06  

Most Supportive Themes:
- Bigil Anniversary Campaign: (45%) Sony Music South is celebrating the 6th anniversary of the movie Bigil with a large social media campaign, driving significant engagement and buzz.
- SB19's Award Win: (20%) SB19 won Concert of the Year at the 1st Filipino Music Awards, highlighting their global reach and artist success, generating positive social media attention.
  
Most Critical Themes:
- YouTube Dominance in Engagement: (10%) While YouTube drives massive engagement, its sheer volume compared to other platforms might overshadow other social network contributions.
- Platform X Engagement: (5%) X shows consistent engagement, but its contribution to overall buzz needs to be balanced against higher volume platforms like YouTube.
  

### Top Sony Music Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Sallangundaale Song Promo Champion Roshan Anaswara Rajan Pradeep Mickey J Meyer"  
[YouTube Link](https://youtube.com/watch?v=HvPrClS-aXs) [@sonymusicsouthofficial](/creator/youtube/sonymusicsouthofficial) 2025-12-07T10:49Z 21.1M followers, 398.9K engagements


"TEMPO EL PRIMER ARTISTA DE TODA LA HISTORIA QUE FIRMO CON SONY MUSIC 💀. #Tempo #2000s #DesbloqueandoRecuerdos #ReggaetonOldSchool #ParaTiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii"  
[TikTok Link](https://www.tiktok.com/@escobar2000sv/video/7580853430051294476) [@escobar2000sv](/creator/tiktok/escobar2000sv) 2025-12-06T21:03Z 77.7K followers, 721.7K engagements


"When we say #FIRESTORM we truly mean it 🌀🔥 BLAZING THE BEST TELUGU ALBUM OF INDIA 2025 on @spotifyindia 🎶 A @MusicThaman vibe 🥁 ➡ #OG @PawanKalyan @Sujeethsign @DVVMovies #TheyCaHimOG #SpotifyWrapped"  
[X Link](https://x.com/SonyMusicSouth/status/1997206278268244385) [@SonyMusicSouth](/creator/x/SonyMusicSouth) 2025-12-06T07:27Z 2.6M followers, 25.8K engagements


"It cannot be stressed enough just how much Michael Jackson's 1991 Sony Music Contract fucked him over XX years & X billion dollars with pressure on Michael to have six consecutive album sell XX million copies in 3-4 years which is impossible. Branca of course organized this deal which locked him in a trap"  
[X Link](https://x.com/Quote31490249/status/1997127014675861835) [@Quote31490249](/creator/x/Quote31490249) 2025-12-06T02:12Z 1683 followers, 6523 engagements