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# ![Smirnoff Graphic](https://lunarcrush.com/gi/w:26/t:smirnoff.png) Smirnoff

Diageo's CEO steps down, causing market concerns. Smirnoff is trending with positive brand experiences and mentions.

### About Smirnoff
Smirnoff is a vodka brand.  

### Insights [#](/topic/smirnoff/insights)
- smirnoff mentions is at XXX which is XXX% higher than it's daily average.
- smirnoff creators is at XXX which is XXX% higher than it's daily average.
- smirnoff sentiment is up XXXXX% from the previous week.

### Engagements: XXXXXX [#](/topic/smirnoff/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:smirnoff/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/smirnoff/time-series/interactions.tsv)  
**Current Value**: XXXXXX  
**Daily Average**: XXXXXXX  
**1 Week**: XXXXXXXXX -XX%  
**1 Month**: XXXXXXXXX -XX%  
**6 Months**: XXXXXXXXXX +83%  
**1 Year**: XXXXXXXXXX -XXXX%  
**1-Year High**: XXXXXXXXX on 2025-05-10  
**1-Year Low**: XXXXX on 2025-07-20  

| Social Network | YouTube | X      | TikTok | Reddit | News |
| -------------- | ------- | -      | ------ | ------ | ---- |
| Engagements    | XXXXXX  | XXXXXX | XXXXXX | XXX    | XX   |
  

  
  
### Mentions: XXX [#](/topic/smirnoff/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:smirnoff/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/smirnoff/time-series/posts_active.tsv)  
**Current Value**: XXX  
**Daily Average**: XXX  
**1 Week**: XXXXX -XXXX%  
**1 Month**: XXXXX +65%  
**6 Months**: XXXXXX +197%  
**1 Year**: XXXXXX +122%  
**1-Year High**: XXX on 2025-06-24  
**1-Year Low**: XX on 2024-08-16  

| Social Network | YouTube | X   | TikTok | Reddit | News |
| -------------- | ------- | -   | ------ | ------ | ---- |
| Mentions       | XXX     | XXX | XX     | XX     | X    |
  

  
  
### Creators: XXX [#](/topic/smirnoff/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:smirnoff/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/smirnoff/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Smirnoff in the last XX hours which is up XXXX% from XXX in the previous XX hours
**Daily Average**: XXX  
**1 Week**: XXXXX -XXXX%  
**1 Month**: XXXXX +78%  
**6 Months**: XXXXX +261%  
**1 Year**: XXXXX +110%  
**1-Year High**: XXX on 2025-07-04  
**1-Year Low**: XX on 2024-08-16  

The most influential creators that mention Smirnoff in the last XX hours

| Creator                                            | Rank | Followers | Posts | Engagements |
| -------                                            | ---- | --------- | ----- | ----------- |
| [@nilgirikashyap](/creator/youtube/nilgirikashyap) | X    | XXXXXXX   | X     | XXXXX       |
| [@raindropz666](/creator/youtube/raindropz666)     | X    | XXXXXX    | X     | XXXXX       |
| [@nbstv](/creator/twitter/nbstv)                   | X    | XXXXXXXXX | X     | XXXXX       |
| [@lordofwhiskey](/creator/youtube/lordofwhiskey)   | X    | XXXXXX    | X     | XXXXX       |
| [@dokitawaa](/creator/twitter/dokitawaa)           | X    | XXXXX     | X     | XXXXX       |
| [@whiskeypedia](/creator/youtube/whiskeypedia)     | X    | XXXXXXX   | X     | XXXXX       |
| [@nashekibaatein](/creator/youtube/nashekibaatein) | X    | XXX       | X     | XXXXX       |
| [@rudysends](/creator/youtube/rudysends)           | X    | XXXXXX    | X     | XXX         |
| [@yungleandoer96](/creator/youtube/yungleandoer96) | X    | XXXXXXXXX | X     | XXX         |
| [@banterandbrew](/creator/youtube/banterandbrew)   | XX   | XXXXXX    | X     | XXX         |

[View More](/list/creators/smirnoff/100)
  
  
### Sentiment: XX% [#](/topic/smirnoff/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:smirnoff/c:line/m:sentiment.svg)  
[Sentiment 24-Hour Chart Data](/topic/smirnoff/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +11%  
**1 Month**: XX% -XX%  
**6 Months**: XX% +5%  
**1 Year**: XX% +37%  
**1-Year High**: XXX% on 2025-02-08  
**1-Year Low**: X% on 2025-02-23  

**Most Supportive Themes**
- **Positive Brand Experiences and Product Enjoyment & Creative Content and Influencer Engagement:** (21%) Users share positive experiences and brand affinity with Smirnoff products, particularly with creative content and influencer engagement.
  
**Most Critical Themes**
- **Economic Concerns and Market Risks:** (3%)  Users express concerns about Diageo's asset sales and the impact of tariffs on Smirnoff products.
  
Network engagement breakdown:  
| Network | Positive | %   | Neutral | %   | Negative | %  |
| ------- | -------- | -   | ------- | -   | -------- | -  |
| YouTube | XXXXXX   | XX% | XXXXXX  | XX% | XXXXX    | X% |
| X       | XXXXX    | X%  | XXXXXX  | XX% | XXXXX    | X% |
| TikTok  | XXXXX    | X%  | XXXXX   | X%  | XXX      | X% |
| Reddit  | XXX      | X%  | XX      | X%  | XX       | X% |
| News    | X        | X%  | X       | X%  | XX       | X% |
|         |          |     |         |     |          |    |
| Total   | XXXXXX   | XX% | XXXXXX  | XX% | XXXXX    | X% |
  


**Top assets mentioned**
In the posts about Smirnoff in the last XX hours

[Berry Global Group, Inc. (BERY)](/topic/$bery)
[Lemonade, Inc. (LMND)](/topic/$lmnd)
[Diageo plc (DEO)](/topic/$deo)
[Coca-Cola Co (KO)](/topic/$ko)
[PepsiCo, Inc. (PEP)](/topic/$pep)
[YETI Holdings, Inc. Common Stock (YETI)](/topic/$yeti)
[Toyota Motor Corporation (TM)](/topic/$tm)
[Dave Inc. Class A Common Stock (DAVE)](/topic/$dave)
[Southern Co (SO)](/topic/$so)
[Southern Co (SO)](/topic/southern-co)

**Top topics mentioned**
In the posts about Smirnoff in the last XX hours

[smirnoff ice](/topic/smirnoff-ice), [#fyp](/topic/#fyp), [whiskey](/topic/whiskey), [drinks](/topic/drinks), [$bery](/topic/$bery), [#viral](/topic/#viral), [stocks consumer defensive](/topic/stocks-consumer-defensive), [instagram](/topic/instagram), [coins music](/topic/coins-music), [$lmnd](/topic/$lmnd), [russia](/topic/russia), [$deo](/topic/$deo), [$dgel](/topic/$dgel), [coins energy](/topic/coins-energy), [lime](/topic/lime), [soda](/topic/soda), [youtube](/topic/youtube), [tiktok](/topic/tiktok), [watermelon](/topic/watermelon), [mi](/topic/mi), [mlb](/topic/mlb), [united states](/topic/united-states), [playing](/topic/playing), [absolut](/topic/absolut), [#ytshorts](/topic/#ytshorts), [ice spice](/topic/ice-spice), [moscow](/topic/moscow), [strawberry](/topic/strawberry), [spice](/topic/spice), [ytshorts](/topic/ytshorts), [#shortsfeed](/topic/#shortsfeed), [discount](/topic/discount), [vlogs](/topic/vlogs), [beverage](/topic/beverage), [beverages](/topic/beverages), [ass](/topic/ass), [money](/topic/money), [crown royal](/topic/crown-royal), [don t](/topic/don-t), [$ko](/topic/$ko), [coins entertainment](/topic/coins-entertainment), [combo](/topic/combo), [vibe](/topic/vibe), [wrc](/topic/wrc), [gonna](/topic/gonna), [girls](/topic/girls), [told](/topic/told), [del](/topic/del), [dia](/topic/dia), [#short](/topic/#short), [switzerland](/topic/switzerland), [luxembourg](/topic/luxembourg), [netherlands](/topic/netherlands), [belgium](/topic/belgium), [france](/topic/france), [tom hanks](/topic/tom-hanks), [welcome to](/topic/welcome-to), [spirits](/topic/spirits), [ginger](/topic/ginger), [titos](/topic/titos), [candy](/topic/candy), [red bull](/topic/red-bull), [comedian](/topic/comedian), [cups](/topic/cups), [gatorade](/topic/gatorade), [call me](/topic/call-me), [zesty](/topic/zesty), [blend](/topic/blend), [patreon](/topic/patreon), [scams](/topic/scams), [theo](/topic/theo), [7up](/topic/7up), [wala](/topic/wala), [nyc](/topic/nyc), [luxury](/topic/luxury), [breaking news](/topic/breaking-news), [generated](/topic/generated), [soundcloud](/topic/soundcloud), [remix](/topic/remix), [india](/topic/india), [$pep](/topic/$pep), [luv](/topic/luv), [holidays](/topic/holidays), [mega](/topic/mega), [coins ai](/topic/coins-ai), [finland](/topic/finland), [all the](/topic/all-the), [damn](/topic/damn), [rico](/topic/rico), [ou](/topic/ou), [porn](/topic/porn), [grande](/topic/grande), [tan](/topic/tan), [nepal](/topic/nepal), [london](/topic/london), [$yeti](/topic/$yeti), [blueberry](/topic/blueberry), [og](/topic/og), [chilli](/topic/chilli), [mxico](/topic/mxico)

### Top News [#](/topic/smirnoff/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  


### Top Social Posts [#](/topic/smirnoff/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"@trxsh_buni i wag my little tail when i drink smirnoff"  
[@cosmic_mettie](/creator/x/cosmic_mettie) on [X](/post/tweet/1946751997912531002) 2025-07-20 02:00:19 UTC XXX followers, XX engagements


"Completely random today I found an unopened Smirnoff Grape nip on the beach. My mom was flabbergasted that I kept it. What do you think"  
[@Kt_McG_BookClub](/creator/x/Kt_McG_BookClub) on [X](/post/tweet/1946749552754631023) 2025-07-20 01:50:36 UTC 5401 followers, XX engagements


"@Andreafreedom76 Just an aside. Cran- raspberry ( ocean spray) and strawberry vodka Smirnoff. It will change your life"  
[@strangj204](/creator/x/strangj204) on [X](/post/tweet/1946730469833216351) 2025-07-20 00:34:47 UTC XXX followers, XX engagements


"@CrystalCatVA Smirnoff on the clock is crazy"  
[@Throwaway_bleh](/creator/x/Throwaway_bleh) on [X](/post/tweet/1946729488500277749) 2025-07-20 00:30:53 UTC XXX followers, XX engagements