# Shea Moisture

Shea Moisture sees a surge in engagement driven by TikTok creators showcasing product routines and positive hair results. However, some users are raising concerns about product effectiveness and ingredient scrutiny.

### About Shea Moisture
Shea Moisture is a personal care brand specializing in natural hair and skincare products.  

### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:shea-moisture/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/shea-moisture/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [-------]  
[--] Week: [-------] -35%  
[--] Month: [---------] -90%  
[--] Months: [-----------] +521%  
[--] Year: [-----------] +539%  
1-Year High: [----------] on 2025-12-18  
1-Year Low: [--] on 2025-03-06  

Engagements by network (24h):
Reddit: [--]
Instagram: [-----]
YouTube: [------]
X: [---]
TikTok: [------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:shea-moisture/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/shea-moisture/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [---] +1.80%  
[--] Month: [-----] +8.20%  
[--] Months: [-----] +130%  
[--] Year: [-----] +129%  
1-Year High: [-----] on 2025-11-26  
1-Year Low: [--] on 2025-09-12  

Mentions by network (24h):
Reddit: [--]
Instagram: [--]
YouTube: [--]
X: [--]
TikTok: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:shea-moisture/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/shea-moisture/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Shea Moisture in the last [--] hours which is down 29% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] +1.70%  
[--] Month: [---] +7.90%  
[--] Months: [-----] +107%  
[--] Year: [-----] +112%  
1-Year High: [---] on 2025-11-26  
1-Year Low: [--] on 2025-09-12  

The most influential creators that mention Shea Moisture in the last [--] hours

| Creator                                           | Rank | Followers  | Posts | Engagements |
| -------                                           | ---- | ---------  | ----- | ----------- |
| [@chisomaimee](/creator/tiktok/chisomaimee)       | [--]    | [-------]    | [--]     | [------]      |
| [@rosegoldcurls](/creator/youtube/rosegoldcurls)  | [--]    | [-----]      | [--]     | [------]      |
| [@upediashorts](/creator/youtube/upediashorts)    | [--]    | [----------] | [--]     | [-----]       |
| [@nathannokk](/creator/tiktok/nathannokk)         | [--]    | [------]     | [--]     | [-----]       |
| [@rosegoldcurlss](/creator/tiktok/rosegoldcurlss) | [--]    | [-----]      | [--]     | [-----]       |
| [@gabezalezz](/creator/tiktok/gabezalezz)         | [--]    | [-------]    | [--]     | [-----]       |
| [@ananicolecl](/creator/tiktok/ananicolecl)       | [--]    | [------]     | [--]     | [-----]       |
| [@gelila_xo](/creator/tiktok/gelila_xo)           | [--]    | [-------]    | [--]     | [---]         |
| [@sheamoistureuk](/creator/tiktok/sheamoistureuk) | [--]    |            | [--]     | [---]         |
| [@abrahmaree](/creator/tiktok/abrahmaree)         | [--]   | [------]     | [--]     | [---]         |

[View More](/list/creators/shea-moisture/100)
  
  
### Sentiment: 87%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:shea-moisture/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/shea-moisture/time-series/sentiment.tsv)  
Current Value: 87%  
Daily Average: 86%  
[--] Week: 68% -9%  
[--] Month: 81% +7%  
[--] Months: 81% -19%  
[--] Year: 81% -19%  
1-Year High: 100% on 2025-02-16  
1-Year Low: 19% on 2025-04-27  

Most Supportive Themes:
- Positive Hair Results: (40%) Users are sharing positive experiences and results using Shea Moisture products for their curly and natural hair, highlighting improved texture, definition, and overall hair health.
- Product Recommendations & Routines: (30%) Content creators are showcasing their favorite Shea Moisture products and routines, often focusing on specific hair types like 4C or wavy hair, and providing tutorials.
- Brand Heritage & Values: (10%) Posts occasionally touch upon Shea Moisture's roots in African heritage and its commitment to natural ingredients, resonating with consumers who value these aspects.
  
Most Critical Themes:
- Product Effectiveness Concerns: (15%) A notable portion of posts express disappointment with Shea Moisture products, citing issues like dryness, product buildup, or a perceived decline in quality over time.
- Ingredient Scrutiny: (5%) Some users are questioning specific ingredients in Shea Moisture products, such as hydrolyzed rice protein, and advising others to check labels carefully.
  

### Top Shea Moisture Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"this made me giggle dont look too closely at my hair i havent washed it in a week #curlyhair #awareness #biracial For all the bones taste the same to eco gel and shea moisture and in our country it does not matter if youre starting your curl journey with 2b to 4c For all the bones taste the same to eco gel and shea moisture and in our country it does not matter if youre starting your curl journey with 2b to 4c"  
[TikTok Link](https://www.tiktok.com/@fiafrzies/video/7606580482435845407) [@fiafrzies](/creator/tiktok/fiafrzies) 2026-02-14T04:57Z [---] followers, [----] engagements


"A SOLID PRODUCT @SheaMoisture #shea #sheamoisture #curls #curlscheck #relate CORRECTION ****** I MEANT TO SAY i shampoo ONCE a week SHEA MOISTURE CORRECTION ****** I MEANT TO SAY i shampoo ONCE a week SHEA MOISTURE"  
[TikTok Link](https://www.tiktok.com/@theonlyfayez/video/7605713011151555854) [@theonlyfayez](/creator/tiktok/theonlyfayez) 2026-02-11T20:51Z 317.9K followers, [----] engagements


"Is Shea Moisture Any Good 😳 #curls #curlyhair #hairtok #asmr #hair"  
[YouTube Link](https://youtube.com/watch?v=OXuzYJ6PEJo) [@rosegoldcurls](/creator/youtube/rosegoldcurls) 2026-02-11T18:10Z [----] followers, 27.3K engagements


"finding a good routine to help with me GL🫛 hair loss is really crucial to keeping up with your hair health Happy to share what Ive been loving. The cecred line is a newer fav but when I started treating my hair I used all shea moisture #glp1hairloss #hairloss"  
[TikTok Link](https://www.tiktok.com/@branneisha/video/7604250599386877214) [@branneisha](/creator/tiktok/branneisha) 2026-02-07T22:16Z 113.2K followers, 28.8K engagements

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