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# OTT

Netflix and Warner Bros. are reportedly in merger talks, potentially reshaping the Indian OTT landscape. Meanwhile, "Dhurandhar" is generating buzz with its massive OTT rights deal and upcoming Netflix release.

### About OTT
OTT refers to Over-The-Top content, media delivered directly over the internet, bypassing traditional providers.  

### Insights
- ott creators is up XXXXX% from the previous week.
- ott engagements is up XXXXXX% from the previous week.
- ott mentions is up XXXX% from the previous week.
- ott posts created is up XXXXX% from the previous week.

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:ott/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/ott/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +666%  
X Month: XXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXX +20%  
X Year: XXXXXXXXXXXXX +82%  
1-Year High: XXXXXXXXXX on 2025-09-07  
1-Year Low: XXX on 2025-12-02  

Engagements by network (24h):
News: XX
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXXXXXX
YouTube: XXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:ott/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/ott/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXX +48%  
X Month: XXXXXX -XX%  
X Months: XXXXXX +15%  
X Year: XXXXXXX +93%  
1-Year High: XXXXX on 2025-07-25  
1-Year Low: XX on 2025-12-02  

Mentions by network (24h):
News: XX
Reddit: XXX
TikTok: XXXXX
X: XXXXX
YouTube: XXXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:ott/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/ott/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning OTT in the last XX hours which is down X% from XXXXX in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX +44%  
X Month: XXXXX -XXXX%  
X Months: XXXXXX +23%  
X Year: XXXXXX +48%  
1-Year High: XXXXX on 2025-07-25  
1-Year Low: XX on 2025-12-02  

The most influential creators that mention OTT in the last XX hours

| Creator                                                          | Rank | Followers  | Posts | Engagements |
| -------                                                          | ---- | ---------  | ----- | ----------- |
| [@LetsXOtt](/creator/twitter/LetsXOtt)                           | X    | XXXXXXX    | XX    | XXXXXXX     |
| [@zollyeditz1](/creator/youtube/zollyeditz1)                     | X    | XXXXXX     | X     | XXXXXXX     |
| [@ultra](/creator/youtube/ultra)                                 | X    | XXXXXXX    | XX    | XXXXXXX     |
| [@premtalksofficial](/creator/youtube/premtalksofficial)         | X    | XXXXXXXXX  | XX    | XXXXXXX     |
| [@outthetunnel](/creator/tiktok/outthetunnel)                    | X    | XXXXXXX    | X     | XXXXXXX     |
| [@rishabhvishwa_editxrv](/creator/youtube/rishabhvishwa_editxrv) | X    | XXXXXXX    | X     | XXXXXXX     |
| [@shalinivarunking](/creator/youtube/shalinivarunking)           | X    | XXXXXXXXX  | X     | XXXXXXX     |
| [@gobinathofficial](/creator/youtube/gobinathofficial)           | X    | XXXXXXXXX  | X     | XXXXXXX     |
| [@adityamusic](/creator/youtube/adityamusic)                     | X    | XXXXXXXXXX | X     | XXXXXX      |
| [@southindiantalk](/creator/youtube/southindiantalk)             | XX   | XXXXXXXXX  | X     | XXXXXX      |

[View More](/list/creators/ott/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:ott/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/ott/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -X%  
X Month: XX% -X%  
X Months: XX% +6%  
X Year: XX% +5%  
1-Year High: XXX% on 2025-12-02  
1-Year Low: X% on 2025-03-13  

Most Supportive Themes:
- New OTT Releases: (30%) Discussions around newly released movies and series on various Over-The-Top platforms.
- Platform Specific Content: (25%) Content highlights and discussions related to specific OTT platforms like Netflix, JioHotstar, and Zee5.
- Movie/Series Reviews and Opinions: (20%) User-generated reviews, opinions, and discussions about movies and series available on OTT.
  
Most Critical Themes:
- Piracy Concerns: (0.1%) Concerns and discussions regarding movie piracy and its impact on the industry.
- Subscription Costs and Value: (0.05%) Discussions about the cost of OTT subscriptions and the perceived value for money.
  

### Top OTT News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Ranbir Kapoor Doesnt Carry His Family Legacy Says Piyush Mishra; Dhurandhar OTT Rights Sold For Whopping Price Bollywood News - News18"  
[News Link](https://www.news18.com/movies/bollywood/ranbir-kapoor-doesnt-carry-his-family-legacy-says-piyush-mishra-dhurandhar-ott-rights-sold-for-whopping-price-ws-l-9759992.html) [@CNNnews18](/creator/x/CNNnews18) 2025-12-09T17:36Z 228.6M followers, XXX engagements



### Top OTT Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Suns coach Jordan Ott when asked what explanation he got for Grayson Allen's flagrant X ejection. "There's no explanation. It was going to be a flagrant X. What I was trying to explain to the official on the play before they missed that's what happens in these environments. If you miss the first one we've got to have a better response for sure but that's what happened. The response was a flagrant 2." Ott is referring to Thunder center Chet Holmgren bumped Allen out of the way on an offensive rebound putback on the play before. On Collin Gillespie scoring just X points on 1-of-5 shooting:"  
[X Link](https://x.com/DuaneRankin/status/1998973226504925398) [@DuaneRankin](/creator/x/DuaneRankin) 2025-12-11T04:28Z 33.6K followers, 11.2K engagements


"Out of 145cr Indians approx 2.50cr people will watch #Dhurandhar in the theatres. Approx 1.5cr people will watch on OTT + satellite Means 141cr people dont give flying fuck about the film. This is the reality"  
[X Link](https://x.com/kamaalrkhan/status/1998963176466165777) [@kamaalrkhan](/creator/x/kamaalrkhan) 2025-12-11T03:48Z 4.9M followers, 49.1K engagements


"Suns coach Jordan Ott noted the play before Grayson Allen's flagrant X as Chet Holmgren bumped Allen down before scoring. #Suns #ThunderUp"  
[X Link](https://x.com/DuaneRankin/status/1998953321386988028) [@DuaneRankin](/creator/x/DuaneRankin) 2025-12-11T03:09Z 33.6K followers, 11K engagements


"Hes continuing to make progress. We checked in with him after his work there in shootaround. Hes making great progress. We just need a couple of days. Well be smart with this thing. Its a long season. Suns coach Jordan Ott on Devin Booker (right groin strain). Ruled OUT tonight at OKC in NBA Cup quarterfinals. Definitely wants to play definitely wants to play in a game like this. We want him to play but we also want to be smart. Hes been through some of this and he knows his body as well as anyone. Again hes incredibly stoic and thoughtful and intentional about what he does including how he"  
[X Link](https://x.com/DuaneRankin/status/1998909918900842580) [@DuaneRankin](/creator/x/DuaneRankin) 2025-12-11T00:17Z 33.6K followers, 9568 engagements