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# Old Spice

Old Spice sees a massive surge in engagements, up nearly XXX% month-over-month, driven by viral TikToks and YouTube content. The brand is also leveraging NFL partnerships and holiday promotions to drive further buzz.

### About Old Spice
Old Spice is a brand of male grooming products, primarily known for its deodorants and body washes.  

### Insights
- old spice sentiment is up XXXXX% from the previous month.
- old spice engagements is up XXXXX% from the previous month.

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:old-spice/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/old-spice/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +103%  
X Month: XXXXXXXXXXX +297%  
X Months: XXXXXXXXXXX +18%  
X Year: XXXXXXXXXXXXX -XX%  
1-Year High: XXXXXXXXXXX on 2025-04-24  
1-Year Low: XX on 2025-11-06  

Engagements by network (24h):
Reddit: XXX
TikTok: XXXXXXXXX
X: XXXXXXX
YouTube: XXXXXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:old-spice/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/old-spice/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX +10%  
X Months: XXXXXX +16%  
X Year: XXXXXX +236%  
1-Year High: XXXXX on 2025-10-15  
1-Year Low: X on 2025-11-05  

Mentions by network (24h):
Reddit: XXX
TikTok: XXXXX
X: XXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:old-spice/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/old-spice/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Old Spice in the last XX hours which is down XXXX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX -XX%  
X Month: XXXXX +17%  
X Months: XXXXX +12%  
X Year: XXXXXX +202%  
1-Year High: XXX on 2025-11-23  
1-Year Low: X on 2025-11-05  

The most influential creators that mention Old Spice in the last XX hours

| Creator                                                      | Rank | Followers  | Posts | Engagements |
| -------                                                      | ---- | ---------  | ----- | ----------- |
| [@oldspice](/creator/youtube/oldspice)                       | X    | XXXXXXX    | XX    | XXXXXXXXX   |
| [@oldspicela](/creator/youtube/oldspicela)                   | X    | XXXXXXX    | X     | XXXXXXXXX   |
| [@oldspiceph](/creator/youtube/oldspiceph)                   | X    | XXXXXX     | X     | XXXXXXXXX   |
| [@oldspiceukire](/creator/youtube/oldspiceukire)             | X    | XXX        | X     | XXXXXXX     |
| [@emstepko](/creator/youtube/emstepko)                       | X    | XXXXXXX    | X     | XXXXXX      |
| [@joeporterpercussion](/creator/youtube/joeporterpercussion) | X    | XXXXXXXXX  | X     | XXXXX       |
| [@jacksonBd95](/creator/twitter/jacksonBd95)                 | X    | XX         | X     | XXXXX       |
| [@landenpurifoy](/creator/youtube/landenpurifoy)             | X    | XXXXXXXXXX | X     | XXXXX       |
| [@oldspice.ph](/creator/tiktok/oldspice.ph)                  | X    | XXXXXXX    | X     | XXXXX       |
| [@vannguyen](/creator/youtube/vannguyen)                     | XX   | XXXXXX     | X     | XXXXX       |

[View More](/list/creators/old-spice/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:old-spice/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/old-spice/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +8%  
X Month: XX% +19%  
X Months: XX% +25%  
X Year: XX% +14%  
1-Year High: XXX% on 2025-08-27  
1-Year Low: XX% on 2025-07-13  

Most Supportive Themes:
- Product Effectiveness and Scent: (30%) Users praise the effectiveness of Old Spice deodorants and body washes, highlighting their scents and long-lasting freshness.
- Nostalgia and Advertising: (25%) Many posts reference classic Old Spice commercials, evoking nostalgic feelings, particularly those featuring Terry Crews.
- Promotions and Deals: (20%) Users actively share information about sales, coupons, and deals on Old Spice products, often from retailers like CVS.
  
Most Critical Themes:
- Product Performance Issues: (5%) A small number of users report negative experiences, such as deodorants not lasting long or causing skin irritation.
- Brand Perception: (3%) Some posts humorously question or critique the brand's marketing or product names, though often in a lighthearted manner.
  

### Top Old Spice Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Replying to @Old Spice Pops knew EXACTY what to do 😂 @Old Spice #SponsoredObviously"  
[YouTube Link](https://youtube.com/watch?v=iX3KipgfSFA) [@vannguyen](/creator/youtube/vannguyen) 2025-12-13T05:45Z 82.3K followers, 2148 engagements


"The Simpsons: Grandpa Needs His Driver's License"  
[YouTube Link](https://youtube.com/watch?v=uDCuKPTGyaU) [@brokendishes](/creator/youtube/brokendishes) 2025-12-13T01:57Z 1580 followers, 14.5K engagements


"Im shocked with how many people have experienced this #fyp #oldspice #sahm #burn"  
[TikTok Link](https://www.tiktok.com/@jadendarlenexo/video/7583111157720845588) [@jadendarlenexo](/creator/tiktok/jadendarlenexo) 2025-12-12T23:04Z 102.1K followers, 17.1K engagements


"Marketing Vs Actual Product Review: Old Spice Fiji Antiperspirant Deodorant"  
[YouTube Link](https://youtube.com/watch?v=pwKMrISO-dY) [@mayor_of_marketing](/creator/youtube/mayor_of_marketing) 2025-12-12T22:01Z 1090 followers, XXX engagements