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# ![NYX Graphic](https://lunarcrush.com/gi/w:26/t:nyx.png) NYX

NYX sees a surge in social media engagement with new product launches, especially the Smushy Matte Lip Balm. The brand's focus on community and product innovation is resonating with users.

### About NYX
NYX is a cosmetics brand known for its affordable and diverse range of makeup products.  

### Insights [#](/topic/nyx/insights)
- nyx engagements is up XXXXX% from the previous week.

### Engagements: XXXXXXXXX [#](/topic/nyx/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:nyx/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/nyx/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXXX  
**1 Week**: XXXXXXXXXX +11%  
**1 Month**: XXXXXXXXXXX -XX%  
**6 Months**: XXXXXXXXXXXXX +24%  
**1 Year**: XXXXXXXXXXXXX +120%  
**1-Year High**: XXXXXXXXXX on 2025-07-16  
**1-Year Low**: XXXXXXX on 2025-09-29  

| Social Network | Reddit | TikTok    | X       | YouTube   | News |
| -------------- | ------ | ------    | -       | -------   | ---- |
| Engagements    | XXXXX  | XXXXXXXXX | XXXXXXX | XXXXXXXXX | X    |
  

  
  
### Mentions: XXXXX [#](/topic/nyx/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:nyx/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/nyx/time-series/posts_active.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXXXX  
**1 Month**: XXXXXX -XX%  
**6 Months**: XXXXXXX +63%  
**1 Year**: XXXXXXX +165%  
**1-Year High**: XXXXX on 2025-09-26  
**1-Year Low**: XXXXX on 2024-11-10  

| Social Network | Reddit | TikTok | X     | YouTube | News |
| -------------- | ------ | ------ | -     | ------- | ---- |
| Mentions       | XXX    | XXXXX  | XXXXX | XXXXX   | X    |
  

  
  
### Creators: XXXXX [#](/topic/nyx/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:nyx/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/nyx/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning NYX in the last XX hours which is down XXXX% from XXXXX in the previous XX hours
**Daily Average**: XXXXX  
**1 Month**: XXXXXX -XX%  
**6 Months**: XXXXXX +80%  
**1 Year**: XXXXXX +218%  
**1-Year High**: XXXXX on 2025-09-26  
**1-Year Low**: XXX on 2024-11-11  

The most influential creators that mention NYX in the last XX hours

| Creator                                                   | Rank | Followers | Posts | Engagements |
| -------                                                   | ---- | --------- | ----- | ----------- |
| [@gorgeoussoneee](/creator/tiktok/gorgeoussoneee)         | X    | XXXXXXX   | X     | XXXXXXX     |
| [@trevorbarrett](/creator/tiktok/trevorbarrett)           | X    | XXXXXXXXX | X     | XXXXXX      |
| [@sylentnyx](/creator/tiktok/sylentnyx)                   | X    | XXXXXXX   | XX    | XXXXXX      |
| [@dobienyx](/creator/youtube/dobienyx)                    | X    | XXXXXX    | X     | XXXXXX      |
| [@themythofnyx](/creator/youtube/themythofnyx)            | X    | XXXXXX    | XX    | XXXXXX      |
| [@nyxslyfee](/creator/youtube/nyxslyfee)                  | X    | XXXXXX    | X     | XXXXXX      |
| [@briohni](/creator/tiktok/briohni)                       | X    | XXXXXX    | X     | XXXXXX      |
| [@influencedqueens](/creator/tiktok/influencedqueens)     | X    | XXXXXXX   | X     | XXXXXX      |
| [@nyxtheteenagewitch](/creator/tiktok/nyxtheteenagewitch) | X    | XXXXX     | X     | XXXXXX      |
| [@nilespyrit](/creator/tiktok/nilespyrit)                 | XX   | XXXXXX    | XX    | XXXXXX      |

[View More](/list/creators/nyx/100)
  
  
### Sentiment: XX% [#](/topic/nyx/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:nyx/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/nyx/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +3%  
**1 Month**: XX% +8%  
**6 Months**: XX% -XX%  
**1 Year**: XX% -X%  
**1-Year High**: XX% on 2025-02-03  
**1-Year Low**: XX% on 2024-10-21  

**Most Supportive Themes**
- **Product Launches and Brand Mentions:** (40%) Positive sentiment surrounds NYX's new product launches, particularly the Smushy Matte Lip Balm, with users excited about its features and availability.
- **Community Engagement and Growth:** (30%) The NYX community is experiencing significant growth across various social networks, with mentions, creators, and engagements all trending upwards.
- **Positive Sentiment and Brand Perception:** (20%) Overall sentiment towards NYX is positive, with a majority of users expressing favorable opinions about the brand and its products.
  
**Most Critical Themes**
- **Competition and Market Dynamics:** (10%)  Some posts mention competitors like Huda Beauty and Maybelline, highlighting the competitive landscape and potential challenges.
  
Network engagement breakdown:  
| Network | Positive  | %   | Neutral   | %   | Negative  | %   |
| ------- | --------  | -   | -------   | -   | --------  | -   |
| Reddit  | XXX       | X%  | XXXXX     | X%  | XXX       | X%  |
| TikTok  | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXX   | X%  |
| X       | XXXXXXX   | X%  | XXXXXXX   | X%  | XXXXXX    | X%  |
| YouTube | XXXXXXX   | X%  | XXXXXXX   | X%  | XXXXXXX   | X%  |
| News    | X         | X%  | X         | X%  | X         | X%  |
|         |           |     |           |     |           |     |
| Total   | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXXXX | XX% |
  


**Top assets mentioned**
In the posts about NYX in the last XX hours

[Popcat (POPCAT)](/topic/popcat)
[Quantum Computing Inc. Common (QUBT)](/topic/$qubt)
[Solana (SOL)](/topic/solana)
[Berry Global Group, Inc. (BERY)](/topic/$bery)
[Ski Mask Kitten (SKITTEN)](/topic/$skitten)
[Mist (MIST)](/topic/$mist)
[Microsoft Corp. (MSFT)](/topic/microsoft)
[Lemonade, Inc. (LMND)](/topic/$lmnd)
[Bitcoin (BTC)](/topic/bitcoin)
[Ethereum (ETH)](/topic/ethereum)

**Top topics mentioned**
In the posts about NYX in the last XX hours

[cosmetics](/topic/cosmetics), [paris](/topic/paris), [united states](/topic/united-states), [combo](/topic/combo), [coins solana ecosystem](/topic/coins-solana-ecosystem), [youtube](/topic/youtube), [sol](/topic/sol), [coins meme](/topic/coins-meme), [wwe](/topic/wwe), [tiktok](/topic/tiktok), [liquid](/topic/liquid), [iv](/topic/iv), [halloween](/topic/halloween), [glam](/topic/glam), [coins layer 1](/topic/coins-layer-1), [apac](/topic/apac), [popcat](/topic/popcat), [generated](/topic/generated), [all the](/topic/all-the), [skincare](/topic/skincare), [haul](/topic/haul), [roblox](/topic/roblox), [coins defi](/topic/coins-defi), [money](/topic/money), [let me](/topic/let-me), [twitch](/topic/twitch), [stocks communication services](/topic/stocks-communication-services), [$qubt](/topic/$qubt), [bare](/topic/bare), [affordable](/topic/affordable), [instagram](/topic/instagram), [influencer](/topic/influencer), [lipstick](/topic/lipstick), [vtuber](/topic/vtuber), [too faced](/topic/too-faced), [york](/topic/york), [hills](/topic/hills), [london](/topic/london), [armani](/topic/armani), [chaos](/topic/chaos), [solana](/topic/solana), [lancme](/topic/lancme), [france](/topic/france), [has been](/topic/has-been), [$bery](/topic/$bery), [stocks technology](/topic/stocks-technology), [coins made in usa](/topic/coins-made-in-usa), [blend](/topic/blend), [token](/topic/token), [pokemon](/topic/pokemon), [filter](/topic/filter), [gel](/topic/gel), [ib](/topic/ib), [duck](/topic/duck), [discord](/topic/discord), [kpop](/topic/kpop), [donald trump](/topic/donald-trump), [momentum](/topic/momentum), [$skitten](/topic/$skitten), [este lauder](/topic/este-lauder), [investment](/topic/investment), [stocks consumer defensive](/topic/stocks-consumer-defensive), [collab](/topic/collab), [colourpop](/topic/colourpop), [twitter](/topic/twitter), [victorias secret](/topic/victorias-secret), [life of](/topic/life-of), [mi](/topic/mi), [colors](/topic/colors), [coins bitcoin ecosystem](/topic/coins-bitcoin-ecosystem), [$mist](/topic/$mist), [favorites](/topic/favorites), [haus](/topic/haus), [microsoft](/topic/microsoft), [enhypen](/topic/enhypen), [$lmnd](/topic/$lmnd), [canada](/topic/canada), [make a](/topic/make-a), [candy](/topic/candy), [onchain](/topic/onchain), [coins pow](/topic/coins-pow), [budgeting](/topic/budgeting), [bitcoin](/topic/bitcoin), [louis](/topic/louis), [cheeks](/topic/cheeks), [remix](/topic/remix), [drops](/topic/drops), [aesthetic](/topic/aesthetic), [adoption](/topic/adoption), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [unboxing](/topic/unboxing), [dior](/topic/dior), [luxury](/topic/luxury), [genshin](/topic/genshin), [decentralized](/topic/decentralized), [booktok](/topic/booktok), [palestine](/topic/palestine), [ethereum](/topic/ethereum), [cant stop](/topic/cant-stop), [content creator](/topic/content-creator)

### Top Social Posts [#](/topic/nyx/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Tried a casual updo with my Rene of Paris Nyx"  
[Reddit Link](https://redd.it/1oa2o55) [@mrspalmieri](/creator/reddit/mrspalmieri) 2025-10-19T11:28Z X followers, XXX engagements


"(Sell)Mostly drugstore gently used items(Revlon WnW NYX BH Cosmetics etc.)"  
[Reddit Link](https://redd.it/2h9gjm) [@SekhemetsWrath](/creator/reddit/SekhemetsWrath) 2025-10-19T10:28Z X followers, XX engagements


"shop my stash day 5/30 - NYX jumbo lip pencil in honey nectar"  
[Reddit Link](https://redd.it/20pcb5) [@howmanykarenarethere](/creator/reddit/howmanykarenarethere) 2025-10-19T08:05Z X followers, XX engagements


"My Makima in Greece 📸 Chris Kon Outfit: @latexvogue"  
[X Link](https://x.com/InkedNyxx/status/1979812316649783675) [@InkedNyxx](/creator/x/InkedNyxx) 2025-10-19T07:30Z 7101 followers, 7123 engagements