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# ![NIL Graphic](https://lunarcrush.com/gi/w:26/t:nil.png) NIL

UCLA fires head coach due to NIL concerns, sparking debate about the impact of NIL on college football. Lane Kiffin criticizes Auburn's decision to move a home game, prioritizing NIL over fan experience.

### About NIL
Name, Image, and Likeness (NIL) in college sports, focusing on athletes' ability to earn compensation.  

### Insights [#](/topic/nil/insights)
- nil posts created is up XXXXXX% from the previous month.

### Engagements: XXXXXXXXX [#](/topic/nil/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/nil/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXX  
**1 Week**: XXXXXXXXXX -XX%  
**1 Month**: XXXXXXXXXXX +135%  
**6 Months**: XXXXXXXXXXXXX -XX%  
**1 Year**: XXXXXXXXXXXXX +28%  
**1-Year High**: XXXXXXXXXX on 2025-03-15  
**1-Year Low**: XXXXX on 2025-07-15  

| Social Network | X         | YouTube   | Reddit | TikTok  | News  |
| -------------- | -         | -------   | ------ | ------  | ----  |
| Engagements    | XXXXXXXXX | XXXXXXXXX | XXXXX  | XXXXXXX | XXXXX |
  

  
  
### Mentions: XXXXX [#](/topic/nil/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/nil/time-series/posts_active.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXXXX  
**6 Months**: XXXXXXX -XX%  
**1 Year**: XXXXXXX +18%  
**1-Year High**: XXXXX on 2024-12-19  
**1-Year Low**: XX on 2025-07-14  

| Social Network | X     | YouTube | Reddit | TikTok | News |
| -------------- | -     | ------- | ------ | ------ | ---- |
| Mentions       | XXXXX | XXXXX   | XXX    | XXX    | XX   |
  

  
  
### Creators: XXXXX [#](/topic/nil/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/nil/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning NIL in the last XX hours which is up XXXX% from XXXXX in the previous XX hours
**Daily Average**: XXXXX  
**6 Months**: XXXXXX -XX%  
**1 Year**: XXXXXXX +12%  
**1-Year High**: XXXXX on 2024-12-19  
**1-Year Low**: XX on 2025-07-15  

The most influential creators that mention NIL in the last XX hours

| Creator                                                | Rank | Followers | Posts | Engagements |
| -------                                                | ---- | --------- | ----- | ----------- |
| [@nildotcompresent](/creator/youtube/nildotcompresent) | X    | XXXXXXX   | X     | XXXXXXX     |
| [@nilbegun](/creator/youtube/nilbegun)                 | X    | XXXXXXX   | X     | XXXXXXX     |
| [@nilojeda](/creator/twitter/nilojeda)                 | X    | XXXXXXX   | X     | XXXXXXX     |
| [@PSUNationRec](/creator/twitter/PSUNationRec)         | X    | XXXXX     | X     | XXXXXX      |
| [@niloffice](/creator/youtube/niloffice)               | X    | XXXXX     | X     | XXXXXX      |
| [@.nil.monze](/creator/tiktok/.nil.monze)              | X    | XXXXXX    | X     | XXXXXX      |
| [@nilvsnil](/creator/youtube/nilvsnil)                 | X    | XXXXXXX   | X     | XXXXXX      |
| [@nilmoliner](/creator/youtube/nilmoliner)             | X    | XXXXXXX   | X     | XXXXXX      |
| [@RandyKarraker](/creator/twitter/RandyKarraker)       | X    | XXXXXX    | X     | XXXXX       |
| [@nileshh](/creator/youtube/nileshh)                   | XX   | XXXXX     | X     | XXXXX       |

[View More](/list/creators/nil/100)
  
  
### Sentiment: XX% [#](/topic/nil/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/nil/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% -XX%  
**1 Month**: XX% -X%  
**6 Months**: XX% -X%  
**1 Year**: XX% no change  
**1-Year High**: XXX% on 2025-07-16  
**1-Year Low**: XX% on 2025-03-18  

**Most Supportive Themes**
- **NIL Deals and Athlete Empowerment:** (28%) Positive sentiment towards athletes securing NIL deals and the opportunities they provide.
- **Positive Impact of NIL on Team Performance:** (10%) Support for the idea that NIL can quickly boost team performance by incentivizing players and improving team dynamics.
  
**Most Critical Themes**
- **Concerns about Fairness and Competitive Balance:** (35%)  Criticism of the impact of NIL on competitive balance, with worries that some schools have an unfair advantage due to greater financial resources.
- **Criticism of Coaching Decisions and Adaptability:** (20%)  Negative sentiment towards coaches who are perceived as not adapting well to the NIL era.
- **Negative Impact on College Football:** (5%)  General concerns that NIL and the transfer portal are negatively impacting the sport, leading to chaos and a decline in the traditional college football experience.
  
Network engagement breakdown:  
| Network | Positive  | %   | Neutral   | %   | Negative  | %   |
| ------- | --------  | -   | -------   | -   | --------  | -   |
| X       | XXXXXXX   | X%  | XXXXXXX   | XX% | XXXXXXXXX | XX% |
| YouTube | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXX   | X%  |
| Reddit  | XXX       | X%  | XXX       | X%  | XXXXX     | X%  |
| TikTok  | XXXXXX    | X%  | XXXXXXX   | X%  | XXXXXX    | X%  |
| News    | XXXXX     | X%  | XXX       | X%  | XX        | X%  |
|         |           |     |           |     |           |     |
| Total   | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXXXX | XX% |
  


**Top assets mentioned**
In the posts about NIL in the last XX hours

[Nillion (NIL)](/topic/$nil)
[Miami International Holdings, Inc. (MIAX)](/topic/$miax)
[Nike Inc (NKE)](/topic/$nke)
[Bitcoin (BTC)](/topic/bitcoin)
[Kirby Corporation (KEX)](/topic/kex-kirby-corporation)
[AFLAC Incorporated (AFL)](/topic/$afl)
[Spotify Technology (SPOT)](/topic/$spot)
[Dave Inc. Class A Common Stock (DAVE)](/topic/$dave)

**Top topics mentioned**
In the posts about NIL in the last XX hours

[money](/topic/money), [college football](/topic/college-football), [youtube](/topic/youtube), [penn state](/topic/penn-state), [coins depin](/topic/coins-depin), [head coach](/topic/head-coach), [coins layer 1](/topic/coins-layer-1), [coins defi](/topic/coins-defi), [sec](/topic/sec), [acquisition](/topic/acquisition), [coins made in usa](/topic/coins-made-in-usa), [penn state nittany lions football](/topic/penn-state-nittany-lions-football), [budgeting](/topic/budgeting), [coins solana ecosystem](/topic/coins-solana-ecosystem), [has been](/topic/has-been), [$miax](/topic/$miax), [coins bsc](/topic/coins-bsc), [usc football](/topic/usc-football), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [alabama crimson tide football](/topic/alabama-crimson-tide-football), [generated](/topic/generated), [coins meme](/topic/coins-meme), [lsu](/topic/lsu), [$nke](/topic/$nke), [all the](/topic/all-the), [indiana](/topic/indiana), [coins base ecosystem](/topic/coins-base-ecosystem), [collegefootball](/topic/collegefootball), [kali](/topic/kali), [over the](/topic/over-the), [investment](/topic/investment), [tax bracket](/topic/tax-bracket), [ohio](/topic/ohio), [coins bitcoin ecosystem](/topic/coins-bitcoin-ecosystem), [instagram](/topic/instagram), [university of](/topic/university-of), [unc](/topic/unc), [stocks](/topic/stocks), [future of](/topic/future-of), [make a](/topic/make-a), [nebraska cornhuskers football](/topic/nebraska-cornhuskers-football), [coins pow](/topic/coins-pow), [ohio state](/topic/ohio-state), [lsu tigers basketball](/topic/lsu-tigers-basketball), [tiktok](/topic/tiktok), [united states](/topic/united-states), [vlogs](/topic/vlogs), [behind the](/topic/behind-the), [tennessee volunteers football](/topic/tennessee-volunteers-football), [oklahoma sooners football](/topic/oklahoma-sooners-football), [stocks communication services](/topic/stocks-communication-services), [instead of](/topic/instead-of), [state of](/topic/state-of), [nottingham forest](/topic/nottingham-forest), [bangla](/topic/bangla), [lsu tigers football](/topic/lsu-tigers-football), [stocks financial services](/topic/stocks-financial-services), [nigeria](/topic/nigeria), [saudi arabia](/topic/saudi-arabia), [mlb](/topic/mlb), [akash](/topic/akash), [wnba](/topic/wnba), [big ten](/topic/big-ten), [ole miss](/topic/ole-miss), [the only](/topic/the-only), [ole miss rebels football](/topic/ole-miss-rebels-football), [arizona](/topic/arizona), [manchester united](/topic/manchester-united), [meta](/topic/meta), [jersey](/topic/jersey), [away from](/topic/away-from), [remix](/topic/remix), [jordan](/topic/jordan), [washington state cougars football](/topic/washington-state-cougars-football), [coins dao](/topic/coins-dao), [about to](/topic/about-to), [kentucky wildcats football](/topic/kentucky-wildcats-football), [bitcoin](/topic/bitcoin), [7y5pdxgkqydtpmcisduaapkd9l1qfpdkufplpoudpump](/topic/7y5pdxgkqydtpmcisduaapkd9l1qfpdkufplpoudpump), [ads](/topic/ads), [roblox](/topic/roblox), [ufc](/topic/ufc), [facebook](/topic/facebook), [babu](/topic/babu), [chaos](/topic/chaos), [new balance](/topic/new-balance), [zach](/topic/zach), [duke](/topic/duke), [benin](/topic/benin), [lack of](/topic/lack-of), [premier league](/topic/premier-league), [franklin](/topic/franklin), [brands](/topic/brands), [victor](/topic/victor), [he will](/topic/he-will), [insurance](/topic/insurance), [florida state seminoles football](/topic/florida-state-seminoles-football), [$5m](/topic/$5m), [twitter](/topic/twitter), [india](/topic/india)

### Top News [#](/topic/nil/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Ex-Colorado Coach Talks Pitching $10M Saudi Arabia NIL Deal for Deion Sanders' Team"  
[News Link](https://bleacherreport.com/articles/10136194-ex-colorado-coach-talks-pitching-10m-saudi-arabia-nil-deal-for-deion-sanders-team) [@BleacherReport](/creator/x/BleacherReport) 2025-10-18T03:12Z 19.9M followers, XXX engagements


"DB Savoy Guidry discusses Ole Miss visit and shares his thoughts on potential NIL"  
[News Link](https://247sports.com/college/ole-miss/article/db-savoy-guidry-discusses-ole-miss-visit-and-shares-his-thoughts-on-potential-nil-257291517/) [@htTweets](/creator/x/htTweets) 2025-10-17T17:08Z 208.1M followers, 1416 engagements


"How Ferris State Remains Division IIs Dominant Program In NIL And Transfer Portal Era"  
[News Link](https://www.forbes.com/sites/timcasey/2025/10/15/how-ferris-state-remains-division-iis-dominant-program-in-nil-and-transfer-portal-era/) [@Forbes](/creator/x/Forbes) 2025-10-17T15:32Z 208.1M followers, 7050 engagements


"NIL has derailed college football but fans in Texas are getting their moneys worth"  
[News Link](https://www.dallasnews.com/sports/texas-tech-red-raiders/2025/10/16/college-football-nil-texas-tech-smu-texas-am-texas-longhorns-cody-campbell-sec-acc-big-12-college-football-playoff/) [@dallasnews](/creator/x/dallasnews) 2025-10-16T20:35Z 208.1M followers, 3945 engagements



### Top Social Posts [#](/topic/nil/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"@On3sports @Brett_McMurphy @PeteNakos_ I thought they said NIL and transfer portal was bad for parity in college football"  
[X Link](https://x.com/Coach_Moore_BU/status/1979926309078757502) [@Coach_Moore_BU](/creator/x/Coach_Moore_BU) 2025-10-19T15:03Z 6781 followers, 6287 engagements


"Every level of college basketball is elite in its own way: 🏀 D1: Were on ESPN. 🏀 D2: Well play you AND graduate you as debt-free as possible. 🏀 D3: We got Wi-Fi great hoops HIGH academics and sport-life balance. 🏀 NAIA: We hoop lift can beat you and get NIL at the local Chick-fil-A. 🏀 JUCO: You better guard XX feet or walk home"  
[X Link](https://x.com/TweetsbyCoachP/status/1979898108097040631) [@TweetsbyCoachP](/creator/x/TweetsbyCoachP) 2025-10-19T13:11Z 104.8K followers, 64.9K engagements


"Now working in this NIL world it is interesting watching college football knowing what these teams are costing especially seeing wins from teams with much lower payrolls. Coaching evaluation and contract/Cap management now matter more than they ever have before"  
[X Link](https://x.com/AndrewBrandt/status/1979891009808212050) [@AndrewBrandt](/creator/x/AndrewBrandt) 2025-10-19T12:42Z 227K followers, 12.2K engagements


"Como just beat Juventus by X goals to nil. Weve got to give Fabregas some credit for what he has been doing with that team 👏 👏. My Legend ❤"  
[X Link](https://x.com/PhilopearlAfc/status/1979888331245998125) [@PhilopearlAfc](/creator/x/PhilopearlAfc) 2025-10-19T12:32Z 20.3K followers, 8769 engagements