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# NIL

NCAA antitrust settlement could reshape college sports with billions in potential payouts. Meanwhile, Georgia is pursuing $390K from Damon Wilson II in a landmark NIL dispute.

### About NIL
NIL refers to Name, Image, and Likeness rights that allow college athletes to profit from their personal brand.  

### Insights
- nil engagements is up XX% from the previous week.

### Engagements: XXXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/nil/time-series/interactions.tsv)  
Current Value: XXXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +86%  
X Month: XXXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXX -XX%  
X Year: XXXXXXXXXXXXX +55%  
1-Year High: XXXXXXXXXX on 2025-01-13  
1-Year Low: XXXXXX on 2025-11-25  

Engagements by network (24h):
News: XXXXXX
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXXXXXX
YouTube: XXXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/nil/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXXX -XXXX%  
X Month: XXXXXX +32%  
X Months: XXXXXXX +6%  
X Year: XXXXXXX +43%  
1-Year High: XXXXX on 2024-12-19  
1-Year Low: XXX on 2025-11-26  

Mentions by network (24h):
News: XXX
Reddit: XXX
TikTok: XXXXX
X: XXXXXX
YouTube: XXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/nil/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning NIL in the last XX hours which is down XX% from XXXXX in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX -XXXX%  
X Month: XXXXXX +21%  
X Months: XXXXXX +2.50%  
X Year: XXXXXXX +31%  
1-Year High: XXXXX on 2024-12-19  
1-Year Low: XXX on 2025-11-26  

The most influential creators that mention NIL in the last XX hours

| Creator                                                | Rank | Followers  | Posts | Engagements |
| -------                                                | ---- | ---------  | ----- | ----------- |
| [@ruxxnil](/creator/youtube/ruxxnil)                   | X    | XXXXX      | X     | XXXXXXX     |
| [@nilpla](/creator/tiktok/nilpla)                      | X    | XXXXXXX    | X     | XXXXXX      |
| [@niloffice](/creator/youtube/niloffice)               | X    | XXXXXX     | XX    | XXXXXX      |
| [@nilbegun](/creator/youtube/nilbegun)                 | X    | XXXXXXX    | X     | XXXXX       |
| [@anupammoviesongs](/creator/youtube/anupammoviesongs) | X    | XXXXXXXXXX | X     | XXXXX       |
| [@nilmoliner](/creator/youtube/nilmoliner)             | X    | XXXXXXX    | X     | XXXXX       |
| [@nil.kurall](/creator/tiktok/nil.kurall)              | X    | XXXXXXX    | X     | XXXXX       |
| [@nil.sani](/creator/tiktok/nil.sani)                  | X    | XXXXXXX    | X     | XXXXX       |
| [@nilsathivlogs](/creator/youtube/nilsathivlogs)       | X    | XXXXXXX    | X     | XXXXX       |
| [@shalina_official](/creator/youtube/shalina_official) | XX   | XXXXXX     | X     | XXXXX       |

[View More](/list/creators/nil/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:nil/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/nil/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +3%  
X Month: XX% +11%  
X Months: XX% no change  
X Year: XX% +10%  
1-Year High: XX% on 2025-11-20  
1-Year Low: XX% on 2025-04-13  

Most Supportive Themes:
- NIL in Ohio: (30%) Ohio high school athletes can now profit from their name, image, and likeness (NIL) following a judge's ruling against a state ban.
- College Athlete NIL Deals: (25%) Major universities and brands are engaging with college athletes for NIL opportunities, with some athletes signing deals with prominent companies.
- NIL Landscape Evolution: (20%) The Name, Image, and Likeness (NIL) landscape is continuously developing, sparking discussions on its impact on college sports, coaching, and recruiting.
  
Most Critical Themes:
- Athlete Representation Concerns: (15%) Concerns are being raised regarding the representation of athletes and the involvement of agents within the NIL framework.
- Impact on College Sports: (10%) The evolving NIL landscape is prompting discussions about its broader effects on college sports, including coaching strategies and recruiting practices.
  

### Top NIL News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Name image and likeness (NIL): What it means why it matters and how its impacting the NCAA and college sports - The Athletic"  
[News Link](https://www.nytimes.com/athletic/2580642/2021/07/01/name-image-and-likeness-nil-what-it-means-why-it-matters-and-how-it-will-impact-college-sports/) [@nytimes](/creator/x/nytimes) 2025-12-09T15:04Z 228.6M followers, X engagements


"Insurance industry's premium growth tops XX% for the first time in FY26 Insurance News - Business Standard"  
[News Link](https://www.business-standard.com/finance/insurance/insurance-industry-s-premium-growth-tops-20-for-the-first-time-in-fy26-125120801167_1.html) [@bsindia](/creator/x/bsindia) 2025-12-09T10:39Z 2.2M followers, XX engagements


"Reporter's Notebook: Congress debates college sports NIL bill amid Lane Kiffin LSU controversy Fox News"  
[News Link](https://www.foxnews.com/politics/reporters-notebook-house-dems-question-sports-bill-timing-amid-lane-kiffin-controversy) [@FoxNews](/creator/x/FoxNews) 2025-12-09T09:30Z 228.6M followers, 2835 engagements


"NIL protections for college athletes the target for new bipartisan bill Fox News"  
[News Link](https://www.foxnews.com/sports/sens-marsha-blackburn-maria-cantwell-hustling-protect-college-athletes-finances-murky-nil-world) [@FoxNews](/creator/x/FoxNews) 2025-12-08T19:08Z 228.6M followers, 7442 engagements



### Top NIL Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"WTBBussin Coach O on the SEC paying players before NIL back then we used to walk through the back door with the cash now we just gotta walk through the front door with the cash"  
[Reddit Link](https://redd.it/1pikti4) [@Top-Conclusion-1259](/creator/reddit/Top-Conclusion-1259) 2025-12-09T22:36Z X followers, 18.2K engagements


"Troy Aikman says one bad NIL experience at his alma mater UCLA was enough for him 😬"  
[X Link](https://x.com/YahooSports/status/1998503080862613594) [@YahooSports](/creator/x/YahooSports) 2025-12-09T21:20Z 549.5K followers, 791.6K engagements


"Troy Aikman on NIL: I gave money to a kid I wont mention who. Ive done it one time at UCLA never met the young man. He was there a year he left after the year. I wrote a sizable check and he went to another school. I didnt even get so much as a thank you note. So its one of those deals to where Im done with NIL. I want to see UCLA be successful but Im done with it. Doesn't take a rocket scientist to conclude he's talking about former UCLA & current Oregon QB Dante Moore. 👀"  
[X Link](https://x.com/CSOonX/status/1998499519521050841) [@CSOonX](/creator/x/CSOonX) 2025-12-09T21:06Z 97.2K followers, 876.3K engagements


"@_willcompton @BussinWTB Coach O at SC was NIL in the 90s"  
[X Link](https://x.com/trapj99/status/1998478081703686592) [@trapj99](/creator/x/trapj99) 2025-12-09T19:41Z 17.5K followers, 19.4K engagements