# NBA 2K

NBA 2K engagements surge 174% as mentions hit a 52-week high, driven by All-Star Weekend events and new content drops. Community buzz is high, but concerns about microtransactions persist.

### About NBA 2K
NBA 2K is a popular basketball simulation video game series.  

### Insights
- NBA 2K engagements is up 196.65% from the previous week.
- NBA 2K mentions is up 43.9% from the previous week.
- NBA 2K posts created is up 36.66% from the previous week.
- NBA 2K Mentions hit a 52-Week high of [-----] for the day

### Engagements: [----------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:nba-2k/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/nba-2k/time-series/interactions.tsv)  
Current Value: [----------]  
Daily Average: [---------]  
[--] Week: [----------] +197%  
[--] Month: [-----------] -0.64%  
[--] Months: [-----------] -16%  
[--] Year: [-------------] -50%  
1-Year High: [----------] on 2025-09-05  
1-Year Low: [---------] on 2026-01-31  

Engagements by network (24h):
News: [--]
Instagram: [-----]
Reddit: [-----]
YouTube: [---------]
X: [---------]
TikTok: [----------]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:nba-2k/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/nba-2k/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
[--] Week: [------] +44%  
[--] Month: [------] +30%  
[--] Months: [-------] -24%  
[--] Year: [-------] -38%  
1-Year High: [-----] on 2026-02-15  
1-Year Low: [-----] on 2025-10-01  

Mentions by network (24h):
News: [--]
Instagram: [--]
Reddit: [---]
YouTube: [-----]
X: [---]
TikTok: [---]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:nba-2k/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/nba-2k/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning NBA 2K in the last [--] hours which is down 2.40% from [-----] in the previous [--] hours
Daily Average: [-----]  
[--] Week: [-----] +7.10%  
[--] Month: [-----] +17%  
[--] Months: [------] -22%  
[--] Year: [------] -47%  
1-Year High: [-----] on 2025-07-10  
1-Year Low: [-----] on 2025-10-01  

The most influential creators that mention NBA 2K in the last [--] hours

| Creator                                                        | Rank | Followers  | Posts | Engagements |
| -------                                                        | ---- | ---------  | ----- | ----------- |
| [@NBA2K](/creator/twitter/NBA2K)                               | [--]    | [---------]  | [--]    | [---------]   |
| [@upediashorts](/creator/youtube/upediashorts)                 | [--]    | [----------] | [-----] | [---------]   |
| [@NBA2KMyTEAM](/creator/twitter/NBA2KMyTEAM)                   | [--]    | [---------]  | [--]    | [-------]     |
| [@notyouraverageflight](/creator/youtube/notyouraverageflight) | [--]    | [---------]  | [---]   | [-------]     |
| [@ishowcodes](/creator/youtube/ishowcodes)                     | [--]    | [------]     | [--]    | [-------]     |
| [@undefined](/creator/youtube/undefined)                       | [--]    |            | [--]    | [-------]     |
| [@crazywwefight](/creator/youtube/crazywwefight)               | [--]    | [-----]      | [--]    | [-------]     |
| [@itsroyalwwe](/creator/youtube/itsroyalwwe)                   | [--]    | [------]     | [--]     | [-------]     |
| [@nba2k](/creator/tiktok/nba2k)                                | [--]    | [---------]  | [--]    | [-------]     |
| [@koster_2k](/creator/youtube/koster_2k)                       | [--]   | [-------]    | [--]    | [-------]     |

[View More](/list/creators/nba-2k/100)
  
  
### Sentiment: 36%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:nba-2k/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/nba-2k/time-series/sentiment.tsv)  
Current Value: 36%  
Daily Average: 78%  
[--] Week: 83% +6%  
[--] Month: 29% -40%  
[--] Months: 29% -46%  
[--] Year: 29% -56%  
1-Year High: 97% on 2025-03-19  
1-Year Low: 29% on 2026-02-15  

Most Supportive Themes:
- Gameplay and Content Updates: (40%) Players are discussing new animations, mechanics, and the release of new packs and rewards in NBA 2K MyTEAM, indicating engagement with the game's evolving features.
- Player Performance and Highlights: (30%) Posts highlight impressive performances by NBA players within the game, such as Thanasis Antetoketokounmpo's stats and mentions of top players like LeBron James and Victor Wembanyama, showcasing positive community engagement with in-game representations of real-world talent.
- Community Engagement and Events: (20%) Discussions around events like 'King of the Court' and the introduction of new player cards and challenges in MyTEAM demonstrate active community participation and excitement for in-game activities.
  
Most Critical Themes:
- Microtransactions and Game Integrity: (60%) Concerns are raised about microtransactions and the perceived impact on game integrity, particularly with the NBA 2K League's shift towards an 'entertainment universe' and away from traditional esports structure.
- Account Sharing and Exploits: (40%) Reports of players being warned against account sharing for in-game progression (Rep) suggest ongoing issues with fair play and potential exploits within the game's systems.
  

### Top NBA 2K Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"@rushiii_12 He predicted the Mathews timed out dismissal boss He exactly didn't predicted the timed out but he predicted that some unusual mode of dismissal is going to happen in todays match When it comes to 2k23 final 99%predicted Ind going to win but all got wrong"  
[X Link](https://x.com/Satwik0707/status/2022904828490584226) [@Satwik0707](/creator/x/Satwik0707) 2026-02-15T05:24Z [---] followers, [---] engagements


"🎁🎮 SONY PS5 PRO GIVEAWAY To enter: 🔁 Retweet & ❤ Like this post WINNER GETS: 🕹 Sony PS5 Pro 🎮 NBA 2K [--] + GTA V 🌍 Worldwide giveaway everyone can enter 🗓 Winner will be randomly selected in [--] days Good luck 🍀"  
[X Link](https://x.com/raunak_yadush/status/2022883905138016734) [@raunak_yadush](/creator/x/raunak_yadush) 2026-02-15T04:01Z 15.4K followers, [----] engagements


"I miss when MyTeam felt alive during All-Star weekend even 2k24 did a better job than 2k26"  
[X Link](https://x.com/Curr/status/2022873325207458268) [@Curr](/creator/x/Curr) 2026-02-15T03:19Z 25.3K followers, [----] engagements


"2k is so boring . #fyppage #ksellin #6kavon #nba2k26 #nba2k24 Probably my last 2K video Im officially retiring🫡 Probably my last 2K video Im officially retiring🫡"  
[TikTok Link](https://www.tiktok.com/@angelsvii/video/7606918092815404310) [@angelsvii](/creator/tiktok/angelsvii) 2026-02-15T02:47Z 10.2K followers, [----] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing