# Muji

Muji sees a massive surge in mentions and engagements, driven by TikTok content and a significant ransomware attack impacting Japanese retail. Community growth is strong, with creators up over 247% year-over-year.

### About Muji
Muji is a Japanese retail company known for its minimalist, no-brand products.  

### Insights
- muji creators is up 249.78% from the previous year.
- muji engagements is up 93.84% from the previous week.
- muji mentions is up 434.26% from the previous year.
- muji posts created is up 148.51% from the previous week.

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:muji/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/muji/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [----------] +94%  
[--] Month: [----------] -42%  
[--] Months: [-----------] +8.50%  
[--] Year: [-------------] +367%  
1-Year High: [----------] on 2025-06-29  
1-Year Low: [-------] on 2025-04-15  

Engagements by network (24h):
Reddit: [-----]
X: [---------]
YouTube: [-------]
News: [--]
TikTok: [---------]
Instagram: [-------]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:muji/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/muji/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
[--] Week: [-----] +47%  
[--] Month: [------] +18%  
[--] Months: [------] +295%  
[--] Year: [------] +434%  
1-Year High: [-----] on 2025-11-12  
1-Year Low: [--] on 2025-02-16  

Mentions by network (24h):
Reddit: [--]
X: [-----]
YouTube: [---]
News: [--]
TikTok: [---]
Instagram: [--]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:muji/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/muji/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning Muji in the last [--] hours which is down 8.80% from [-----] in the previous [--] hours
Daily Average: [---]  
[--] Week: [-----] +52%  
[--] Month: [-----] +31%  
[--] Months: [------] +215%  
[--] Year: [------] +250%  
1-Year High: [-----] on 2025-12-22  
1-Year Low: [--] on 2025-02-16  

The most influential creators that mention Muji in the last [--] hours

| Creator                                                    | Rank | Followers | Posts | Engagements |
| -------                                                    | ---- | --------- | ----- | ----------- |
| [@angela_muji](/creator/tiktok/angela_muji)                | [--]    | [---------] | [--]    | [---------]   |
| [@mujifren](/creator/twitter/mujifren)                     | [--]    | [------]    | [---]   | [-------]     |
| [@muji_jp](/creator/tiktok/muji_jp)                        | [--]    | [-------]   | [--]    | [-------]     |
| [@allaboutjayfer](/creator/youtube/allaboutjayfer)         | [--]    | [-------]   | [--]    | [-------]     |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments) | [--]    | [---------] | [---]   | [------]      |
| [@jujungrabgel](/creator/tiktok/jujungrabgel)              | [--]    | [------]    | [--]     | [------]      |
| [@by.swgmia](/creator/tiktok/by.swgmia)                    | [--]    |           | [--]    | [------]      |
| [@shangjueqian](/creator/twitter/shangjueqian)             | [--]    | [--]        | [--]     | [------]      |
| [@vivaartistsagency](/creator/tiktok/vivaartistsagency)    | [--]    | [-------]   | [--]     | [------]      |
| [@lastnightsrain](/creator/tiktok/lastnightsrain)          | [--]   | [------]    | [--]     | [------]      |

[View More](/list/creators/muji/100)
  
  
### Sentiment: 82%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:muji/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/muji/time-series/sentiment.tsv)  
Current Value: 82%  
Daily Average: 74%  
[--] Week: 62% -26%  
[--] Month: 81% no change  
[--] Months: 81% -7%  
[--] Year: 81% -12%  
1-Year High: 100% on 2025-04-04  
1-Year Low: 26% on 2025-10-02  

Most Supportive Themes:
- Minimalist Lifestyle & Organization: (50%) Muji is praised for its minimalist aesthetic and products that promote organization and a simple lifestyle, often featured in aesthetic and study-related content.
- Design and Interior Inspiration: (25%) Posts highlight Muji's design details and how its products can be incorporated into interior design, appealing to those seeking inspiration for their living spaces.
- Stationery and Study Essentials: (25%) Muji's stationery products are popular among students and those who appreciate aesthetic study setups, with many posts showcasing these items.
  
Most Critical Themes:
- Ransomware Attack Disruptions: (100%) A significant ransomware attack on a partner retailer has caused disruptions across Muji and other major brands in Japan's retail sector.
  

### Top Muji Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"China operates those many Jets with threat perception of Americans in the Pacific Front 1000s of Chinese Jets are not solely for India they are for combined threat of US-Japan-Taiwan-Korea-NATO You cannot enter into a direct arms race with the Chinese that's how Soviets went bankrupt Road to [--] Squadrons for IAF and then [--] has to be spaced out in proper time keeping quality output of both man and machine in mind We start with [---] Rafale [---] Tejas And will top it up with [---] MK II and [---] AMCA by 2045-50 Braddy Doesn't Know How Many Aircrafts PLAAF Operates. Getting [---] Jet Within A Decade"  
[X Link](https://x.com/mujifren/status/2023072142422917397) [@mujifren](/creator/x/mujifren) 2026-02-15T16:29Z 48.4K followers, [----] engagements


"Despite being a staunch believer in Atmanirbharta and previously supported - WhAP ATAGS ARJUN and KAVERI The reason I am for Rafale is because I know Tejas MK II will be delayed beyond what is promised There are inherent structural issues with HAL being a government company that's why it's important to create a parallel private MIC ecosystem Article from Feb 5: - HAL is seeking some relaxation in ASQRs in order to deliver the first five LCA Tejas Mk1A by March - Otherwise the start of deliveries could slip to May with fewer concessions or even to June or July if all the ASQR capabilities are"  
[X Link](https://x.com/mujifren/status/2023016698107056158) [@mujifren](/creator/x/mujifren) 2026-02-15T12:49Z 48.4K followers, 16.1K engagements


"Kejadian lucu dan unik gue naik bis Muji Jaya semalem ada bapak bapak naik dari sebelum terminal Pulogebang dikonfirmasi sama mas mas agen bahwa kursi yang di dudukin ini bukan punya si bapaknya Si bapak nya kekeuh karena sama sama beli tiket Lanjutan ---"  
[X Link](https://x.com/Ccookk_/status/2022996826060906598) [@Ccookk_](/creator/x/Ccookk_) 2026-02-15T11:30Z 19.6K followers, 350.3K engagements


"Tamang tama ba kyo kay mama barbs Mga eng eng din eh walng sinabing pangalan fandom pero kung maka post kyo feel nyo related na agad sainyo. MAY SARILING RM UNG ALAGA NYO. (PAREHONG RM NI MUJI & GIRL SI PAU & BARBS) pareho dn silang favouritism. Si pau laging post si girl. Dba"  
[X Link](https://x.com/QuincyRoi84774/status/2022988380376793319) [@QuincyRoi84774](/creator/x/QuincyRoi84774) 2026-02-15T10:56Z [--] followers, [---] engagements

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