# Macallan

Macallan sentiment soars to a 96% high, with engagements up 95% and mentions up 24% week-over-week, driven by TikTok's massive surge in activity. However, concerns linger over potential labor disputes and high price points impacting brand perception.

### About Macallan
Macallan is a premium brand of Scotch whisky known for its single malt expressions and luxury positioning.  

### Insights
- Macallan sentiment near a 52-week high at [--].
- Macallan engagements is up 95.35% from the previous week.
- Macallan mentions is up 23.76% from the previous week.

### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:macallan/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/macallan/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [-------]  
[--] Week: [---------] +95%  
[--] Month: [---------] -31%  
[--] Months: [----------] -29%  
[--] Year: [-----------] +2.70%  
1-Year High: [---------] on 2025-10-15  
1-Year Low: [------] on 2025-10-11  

Engagements by network (24h):
News: [--]
Instagram: [---]
Reddit: [---]
TikTok: [-------]
X: [-----]
YouTube: [-------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:macallan/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/macallan/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [-----] +24%  
[--] Month: [-----] -6.60%  
[--] Months: [------] -0.24%  
[--] Year: [------] -28%  
1-Year High: [---] on 2025-12-12  
1-Year Low: [---] on 2025-08-14  

Mentions by network (24h):
News: [--]
Instagram: [--]
Reddit: [--]
TikTok: [---]
X: [--]
YouTube: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:macallan/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/macallan/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Macallan in the last [--] hours which is down 21% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] +5.40%  
[--] Month: [-----] -1.80%  
[--] Months: [-----] +9.20%  
[--] Year: [-----] -16%  
1-Year High: [---] on 2025-11-22  
1-Year Low: [---] on 2025-08-14  

The most influential creators that mention Macallan in the last [--] hours

| Creator                                                      | Rank | Followers  | Posts | Engagements |
| -------                                                      | ---- | ---------  | ----- | ----------- |
| [@hollywoodreporter](/creator/tiktok/hollywoodreporter)      | [--]    | [---------]  | [--]     | [-------]     |
| [@nonoki520](/creator/tiktok/nonoki520)                      | [--]    | [-------]    | [--]    | [------]      |
| [@shivatube](/creator/youtube/shivatube)                     | [--]    | [-------]    | [--]     | [------]      |
| [@upediashorts](/creator/youtube/upediashorts)               | [--]    | [----------] | [--]    | [------]      |
| [@barrelstandard](/creator/youtube/barrelstandard)           | [--]    | [-----]      | [--]     | [------]      |
| [@ihatet8](/creator/twitter/ihatet8)                         | [--]    | [-----]      | [--]    | [-----]       |
| [@barchemistry](/creator/youtube/barchemistry)               | [--]    | [-------]    | [--]     | [-----]       |
| [@whisky_in_my_garden](/creator/youtube/whisky_in_my_garden) | [--]    | [------]     | [--]     | [-----]       |
| [@macallanww](/creator/tiktok/macallanww)                    | [--]    | [------]     | [--]     | [-----]       |
| [@thewhiskypour](/creator/youtube/thewhiskypour)             | [--]   | [------]     | [--]     | [-----]       |

[View More](/list/creators/macallan/100)
  
  
### Sentiment: 96%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:macallan/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/macallan/time-series/sentiment.tsv)  
Current Value: 96%  
Daily Average: 83%  
[--] Week: 83% +5%  
[--] Month: 94% +12%  
[--] Months: 94% +2%  
[--] Year: 94% +6%  
1-Year High: 98% on 2025-06-17  
1-Year Low: 6% on 2025-10-15  

Most Supportive Themes:
- Product Showcase & Reviews: (40%) Content featuring specific Macallan expressions, including tasting notes, unboxings, and comparisons.
- Brand Heritage & Craftsmanship: (30%) Posts highlighting the history, distillery, and artisanal processes behind Macallan whisky.
- Lifestyle & Luxury Association: (20%) Content associating Macallan with luxury experiences, fine dining, and sophisticated lifestyles.
  
Most Critical Themes:
- Labor Disputes & Strikes: (70%) News regarding potential or ongoing strike actions by distillery engineers.
- Price & Investment Concerns: (30%) Discussions around the investment value and high price points of certain Macallan releases.
  

### Top Macallan Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"I recommend the macallan #whiskey #bar #drinking #boydinner #hellyeah Boy dinner Boy dinner"  
[TikTok Link](https://www.tiktok.com/@bigbruxx/video/7606556839119047950) [@bigbruxx](/creator/tiktok/bigbruxx) 2026-02-14T03:25Z [---] followers, [---] engagements


"#trending #shortvideo #shorts #youtubeshorts whisky red label scotch johnnie walker blue label macallan [--] macallan [--] whisky sour johnnie walker black label jack daniels honey bourbon whiskey scotch whisky glenfiddich [--] irish whiskey blanton's bourbon lagavulin [--] chivas regal [--] royal salute [--] jameson whisky johnnie walker blue macallan [--] macallan whiskey glenlivet [--] johnnie walker red label monkey shoulder whiskey jameson irish whiskey buchanans [--] glenfiddich [--] jameson black barrel rye whiskey glenfiddich [--] johnnie walker double black chivas regal [--] johnnie walker black buchanans"  
[YouTube Link](https://youtube.com/watch?v=zr52wNyi5SA) [@old_skool1985](/creator/youtube/old_skool1985) 2026-02-14T02:01Z [---] followers, [----] engagements


"Uncommon Grace LAS Clip [--] An army nurse returns from tour to her grandmother's farm in Amish country where she finds unexpected romance and is pulled into a murder mystery. Director: David Mackay Cast: Jes Macallan Sean Faris Kelly McGillis About ACI On The Go is the streaming division of American Cinema International and American Cinema Inspires. Followers can watch over [---] hours of inspiring content for the whole family to watch anytime anywhere and enjoy together. Whether it is a heartwarming romance a thrilling action flick or a fun holiday movie ACI On The Go has it all. ACI On the Go"  
[YouTube Link](https://youtube.com/watch?v=YdPqwaJz9ww) [@acionthego](/creator/youtube/acionthego) 2026-02-13T23:00Z 920K followers, [---] engagements


"5 WORST and [--] BEST Scotch Brands You Can Buy [--] WORST and [--] BEST Scotch Brands You Can Buy You know what a prestigious label costs About three dollars. You know what it adds to the Scotch inside Absolutely nothing. Yet Americans pay premium prices every day for bottles designed by marketing teams not master distillers. The Scotch industry has perfected one thing above all else: convincing you that heritage and fancy packaging are worth triple the price of the actual liquid. Today we're exposing five Scotch brands that are absolutely wasting your money and revealing five that genuinely deliver"  
[YouTube Link](https://youtube.com/watch?v=DUdUATgJezI) [@barrelstandard](/creator/youtube/barrelstandard) 2026-02-13T23:00Z [----] followers, [----] engagements

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