# Lego

Lego is launching new Star Wars Smart Play sets and Valentine's Day deals, but concerns are rising about the functionality and high price of new sets.

### About Lego
Lego is a popular line of plastic construction toys manufactured by The Lego Group.  

### Engagements: [-----------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:lego/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/lego/time-series/interactions.tsv)  
Current Value: [-----------]  
Daily Average: [-----------]  
[--] Month: [-------------] -41%  
[--] Months: [--------------] +32%  
[--] Year: [--------------] +171%  
1-Year High: [-------------] on 2025-12-05  
1-Year Low: [----------] on 2025-02-24  

Engagements by network (24h):
Instagram: [-----]
News: [-----]
Reddit: [-------]
YouTube: [----------]
TikTok: [----------]
X: [----------]

  
  
### Mentions: [------] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:lego/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/lego/time-series/posts_active.tsv)  
Current Value: [------]  
Daily Average: [------]  
1-Year High: [------] on 2025-12-22  
1-Year Low: [-----] on 2025-03-15  

Mentions by network (24h):
Instagram: [--]
News: [--]
Reddit: [-----]
YouTube: [------]
TikTok: [-----]
X: [------]

  
  
### Creators: [------] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:lego/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/lego/time-series/contributors_active.tsv)  
[------] unique social accounts have posts mentioning Lego in the last [--] hours which is up 6.20% from [------] in the previous [--] hours
Daily Average: [------]  
1-Year High: [------] on 2025-12-22  
1-Year Low: [-----] on 2025-03-15  

The most influential creators that mention Lego in the last [--] hours

| Creator                  | Rank | Followers | Posts | Engagements |
| -------                  | ---- | --------- | ----- | ----------- |
| [@l](/creator/youtube/l) | [--]    | [-----]     | [--]     | [--]          |

[View More](/list/creators/lego/100)
  
  
### Sentiment: 78%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:lego/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/lego/time-series/sentiment.tsv)  
Current Value: 78%  
Daily Average: 69%  
[--] Month: 73% +5%  
[--] Months: 73% +4%  
[--] Year: 73% -4%  
1-Year High: 87% on 2025-03-12  
1-Year Low: 37% on 2025-12-22  

Most Supportive Themes:
- New Lego Star Wars Smart Play Sets: (30%) Lego is releasing new Star Wars sets compatible with their Smart Play brick system, with some sets being more affordable but lacking the core Smart Brick.
- Lego Deals and Valentine's Day Bundles: (20%) Lego is offering deals on sets like the Roses and Hedgehog Picnic Date bundle, with some sets available at an all-time low price.
- DIY and Creative Lego Builds: (15%) Enthusiasts are creating impressive Lego builds, including a functional Lego typewriter and a detailed recreation of Erebor from The Hobbit.
  
Most Critical Themes:
- Smart Brick Functionality and Cost Concerns: (25%) There are concerns about the functionality and cost of Lego's new Smart Play sets, with some critics noting that the sets are less functional without the expensive Smart Brick.
- High Price Point of New Sets: (10%) The high price of certain new Lego sets, such as the Pokemon line and the Minas Tirith set, is being criticized as making toys inaccessible for many.
  

### Top Lego News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"LEGO Bouquet of Roses Falls Back to Its Lowest Price a Forever Valentines Day Gift for Less Save 17% on the 822-piece LEGO Botanicals bouquet of artificial roses at Amazon"  
[News Link](https://gizmodo.com/lego-bouquet-of-roses-falls-back-to-its-lowest-price-a-forever-valentines-day-gift-for-less-2000719944) [@Gizmodo](/creator/x/Gizmodo) 2026-02-10T12:35Z 2.5M followers, [----] engagements


"Lego is running an exclusive Valentine's Day event for adults how to get a free Lego Blooming Heart Mashable This make and take event is for Lego Insiders only"  
[News Link](https://mashable.com/article/free-lego-valentines-day-exclusive-event) [@mashable](/creator/x/mashable) 2026-02-10T11:00Z 8.2M followers, [----] engagements


"LEGO Batman [---] First Light and Mortal Kombat II Headline More Than [--] Exclusive Reveals Coming to IGN Fan Fest [----] - IGN"  
[News Link](https://www.ign.com/articles/ign-fan-fest-2026-partner-lineup) [@IGN](/creator/x/IGN) 2026-02-02T17:05Z 10M followers, 162K engagements


"Lego announces Smart Brick the most significant evolution in [--] years The Verge Starting with Lego Star Wars"  
[News Link](https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years) [@verge](/creator/x/verge) 2026-01-05T19:20Z 3.4M followers, 2.5M engagements



### Top Lego Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Se ha retrasado [--] das la llegada del siguiente pase de Lego Fortnite. Ahora saldr el [--] de abril"  
[X Link](https://x.com/Jorge_Most/status/2021622355567730854) [@Jorge_Most](/creator/x/Jorge_Most) 2026-02-11T16:28Z 439.7K followers, 54.1K engagements


"The LEGO Fortnite Pass has been extended from April 2nd to April 16th"  
[X Link](https://x.com/FireMonkey/status/2021620776672313478) [@FireMonkey](/creator/x/FireMonkey) 2026-02-11T16:22Z 1.9M followers, 68.4K engagements


"LEGO Smart Play is dead on arrival After a month Amazon shows us an average of how many people purchased/pre-ordered an item within the past month a listing for a product has been up. The numbers for the Smart Play sets are CATASTROPHIC Sets two years old sold more"  
[X Link](https://x.com/PenPlays_/status/2021594175725089072) [@PenPlays_](/creator/x/PenPlays_) 2026-02-11T14:36Z 14.6K followers, 56.4K engagements


"NEW MYSTERY BUNDLE REVEALED TOMORROW 🤔 - [--] skin with edit style + LEGO - Reactive Backbling - Pickaxe with edit style - Emote - Banner - Loading Screen - Drops on Feb [--] (via @Loolo_WRLD)"  
[X Link](https://x.com/SpushFNBR/status/2021592282969887056) [@SpushFNBR](/creator/x/SpushFNBR) 2026-02-11T14:28Z 85.6K followers, 19.8K engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing